{"id":45573,"date":"2022-09-23T15:29:14","date_gmt":"2022-09-23T12:29:14","guid":{"rendered":"https:\/\/mobidictum.com\/?p=45573"},"modified":"2023-04-25T10:41:49","modified_gmt":"2023-04-25T07:41:49","slug":"skadnetwork-zorluklari-nasil-asilir-mbc-2022","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/skadnetwork-zorluklari-nasil-asilir-mbc-2022\/","title":{"rendered":"SKAdNetwork zorluklar\u0131 nas\u0131l a\u015f\u0131l\u0131r? &#8211; MBC 2022"},"content":{"rendered":"\n<p><strong>Adjust Growth Tak\u0131m Lideri Cansu A\u011fao\u011flu<\/strong> Mobidictum Business Conference\u2019a kat\u0131larak <strong>Adjust\u2019\u0131n SKAdNetwork yakla\u015f\u0131m\u0131n\u0131 ve SKAdNetwork ile gelen zorluklar\u0131n nas\u0131l a\u015f\u0131labilece\u011fini anlatt\u0131.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Adjust&#039;\u0131n SKAdNetwork Yakla\u015f\u0131m\u0131: Zorluklar\u0131 Nas\u0131l A\u015fabiliriz? - MBC 2022, Cansu A\u011fao\u011flu, Adjust\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/KKJ5EYIrfp8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Apple\u2019\u0131n iOS 14.5 s\u00fcr\u00fcm\u00fcyle birlikte tan\u0131\u015ft\u0131\u011f\u0131m\u0131z <strong>App Tracking Transparency ve SKAdNetwork frameworkleriyle birlikte gelen zorluklar reklam sekt\u00f6r\u00fcn\u00fcn yeniden yap\u0131lanmas\u0131na yol a\u00e7t\u0131. <\/strong>ATT ile t\u00fcm izinlerin kullan\u0131c\u0131 taraf\u0131ndan onaylanmas\u0131 gerekirken bu s\u00fcrecin nas\u0131l daha iyile\u015ftirilebilece\u011fine de\u011finen A\u011fao\u011flu, <strong>izin mesaj\u0131n\u0131n do\u011fru zamanda tetiklenmesi gerekti\u011fini s\u00f6yl\u00fcyor<\/strong>.<\/p>\n\n\n\n<p>Bu izin oranlar\u0131n\u0131n reklamlardan gelen kullan\u0131c\u0131lar taraf\u0131ndan y\u00fcksek oranda onay ald\u0131\u011f\u0131n\u0131 belirten <strong>A\u011fao\u011flu hyper-casual \u00f6zelinde onay oran\u0131n\u0131n %42,5 oldu\u011funu g\u00f6steriyor<\/strong>.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cBunun alt\u0131nda yatan sebepleri inceledi\u011fimizde b\u00fcy\u00fck \u00e7o\u011funlukla reklam taraf\u0131ndan indirilen uygulamalar i\u00e7in izin oranlar\u0131n\u0131n \u00e7ok daha y\u00fcksek oldu\u011funu g\u00f6r\u00fcyoruz. Bu da kullan\u0131c\u0131lar\u0131n alakal\u0131 reklamlarla etkile\u015fime ge\u00e7mek istedikleri ve \u00e7ok daha y\u00fcksek oranda ger\u00e7ekle\u015fti\u011fi anlam\u0131na geliyor. Bu da dolay\u0131s\u0131yla hyper-casual i\u00e7in izin oranlar\u0131n\u0131 art\u0131r\u0131yor.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p>SKAdNetwork\u2019\u00fcn ne oldu\u011fu konusuna da de\u011finen A\u011fao\u011flu, <strong>bu framework\u2019\u00fcn install ve reinstall raporlar\u0131 sa\u011flayan toplu bir veri \u00e7\u00f6z\u00fcm\u00fc oldu\u011funu s\u00f6yl\u00fcyor. <\/strong>Daha sonras\u0131nda ise bu veriler ile \u00f6l\u00e7\u00fclemeyen toplam gelirlerin hangi yollar ile \u00f6l\u00e7\u00fclebilece\u011fini anlat\u0131yor.<\/p>\n\n\n\n<p>Devam\u0131nda ise SKAdNetwork ve gecikmeli Conversion Value Window verilerinin nas\u0131l de\u011ferlendirilmesi gerekti\u011fini, bu t\u00fcr zorluklar\u0131n nas\u0131l a\u015f\u0131labilece\u011fini ve ne t\u00fcr tekniklerden yard\u0131m al\u0131nabilece\u011fini anlatan A\u011fao\u011flu genel bir \u00f6zet \u00e7\u0131kartarak konu\u015fmas\u0131n\u0131 sonland\u0131r\u0131yor.\u00a0<\/p>\n\n\n\n<p>Cansu A\u011fao\u011flu\u2019nun ger\u00e7ekle\u015ftirdi\u011fi konu\u015fman\u0131n tamam\u0131na ve \u00e7ok daha fazlas\u0131na a\u015fa\u011f\u0131daki butona t\u0131klayarak ula\u015fabilirsiniz.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/channel\/UCByQiGC0DFXuEMc8zGikNQw\" style=\"background-color:#be1625\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">buraya t\u0131klayarak mobidictum youtube kanal\u0131na ula\u015faB\u0130L\u0130RS\u0130N\u0130Z <\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adjust Growth Tak\u0131m Lideri Cansu A\u011fao\u011flu, Mobidictum Business Conference&#8217;a kat\u0131larak SKAdNetwork zorluklar\u0131n\u0131n nas\u0131l a\u015f\u0131labilece\u011fini anlatt\u0131.<\/p>\n","protected":false},"author":54,"featured_media":45613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8875],"tags":[],"class_list":["post-45573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akademi"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=45573"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45573\/revisions"}],"predecessor-version":[{"id":45616,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45573\/revisions\/45616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/45613"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=45573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=45573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=45573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}