{"id":45599,"date":"2022-09-23T18:10:38","date_gmt":"2022-09-23T15:10:38","guid":{"rendered":"https:\/\/mobidictum.com\/?p=45599"},"modified":"2024-03-28T18:26:25","modified_gmt":"2024-03-28T15:26:25","slug":"2022-basari-hyper-casual-oyun-cikarmak-mbc-2022","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/2022-basari-hyper-casual-oyun-cikarmak-mbc-2022\/","title":{"rendered":"2022&#8217;de ba\u015far\u0131l\u0131 hyper-casual oyun \u00e7\u0131karmak &#8211; MBC 2022"},"content":{"rendered":"\n<p><strong>IronSource Stratejik Partnerlik Y\u00f6neticisi Lior Shekel, Mobidictum Business Conference&#8217;ta<\/strong> bir seansa konuk oldu. <strong>Hyper-casual oyunlar\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde piyasaya s\u00fcrmek hakk\u0131nda<\/strong> konu\u015fan Shekel, yeni ekosistemde tutunabilmenin <strong>be\u015f temel ad\u0131mdan ge\u00e7ti\u011fini<\/strong> ifade etti ve pazarlama testleri, \u00f6n s\u00fcr\u00fcm ve d\u00fcnya \u00e7ap\u0131nda piyasaya \u00e7\u0131k\u0131\u015f hakk\u0131nda ipu\u00e7lar\u0131 payla\u015ft\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Test for success: How to launch a hyper-casual game in 2022 - MBC 2022, Lior Shekel, ironSource\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/nNJVtQqSXQI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Be\u015f temel ad\u0131m \u015fu \u015fekilde \u00f6zetlendi:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u0130lk pazarlama testi (Sosyal a\u011flar)<\/li><li>Geli\u015fmi\u015f pazarlama testi (SDK a\u011flar\u0131)<\/li><li>Paraya \u00e7evirme stratejisi<\/li><li>\u00d6n s\u00fcr\u00fcm<\/li><li>Otomasyon ve yukar\u0131 \u00f6l\u00e7eklendirme<\/li><\/ol>\n\n\n\n<p>Shekel t\u00fcm ad\u0131mlar\u0131 detayl\u0131 bir \u015fekilde a\u00e7\u0131klad\u0131 ve ilk ad\u0131mda basit entegrasyon s\u00fcreci, h\u0131zl\u0131 ve uygun fiyatl\u0131 olmas\u0131 ve geni\u015f bir kitlesi olmas\u0131 sebebiyle <strong>Facebook&#8217;u ilk pazarlama testi i\u00e7in en uygun sosyal a\u011f olarak<\/strong> nitelendirdi.&nbsp;IronSource Direkt\u00f6r\u00fc <strong>TikTok ve Snapchat gibi di\u011fer a\u011flar\u0131n Facebook&#8217;u takiben kullan\u0131lmas\u0131 gerekti\u011fini<\/strong> de ekledi.<\/p>\n\n\n\n<p>Konu\u015fmas\u0131na ikinci ad\u0131mla devam eden Shekel de\u011fi\u015fen ekosistemde<strong> SDK a\u011flar\u0131ndaki testin eskisinden daha fazla \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131<\/strong> ifade etti. SDK a\u011flar\u0131 herhangi bir oyunu geni\u015f bir kitleyle bulu\u015fturmalar\u0131 sebebiyle gelir baz\u0131nda b\u00fcy\u00fck fayda sa\u011flayabiliyor.<\/p>\n\n\n\n<p>Oyunun pazarlama stratejilerinin do\u011fru noktaya geldi\u011finden emin olundu\u011funda ise Shekel oyunun i\u00e7eri\u011fi, A\/B testi ve geli\u015fimi \u00fczerinde \u00e7al\u0131\u015farak <strong>\u00fc\u00e7\u00fcnc\u00fc ad\u0131mda reklamdan para getirisi sa\u011flanmas\u0131n\u0131<\/strong> tavsiye ediyor.<\/p>\n\n\n\n<p>D\u00f6rd\u00fcnc\u00fc ad\u0131mda ise <strong>\u00f6n s\u00fcr\u00fcm s\u00fcrecinden<\/strong> bahseden Shekel \u015fu ifadeleri kulland\u0131:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Kendilerine has iyi ve k\u00f6t\u00fc yanlar\u0131 olan iki adet strateji g\u00f6zlemledik. \u00c7o\u011fu ba\u015far\u0131l\u0131 yap\u0131mda \u00f6n s\u00fcr\u00fcmler hem sosyal hem de SDK a\u011flar\u0131nda ayn\u0131 anda \u00e7\u0131k\u0131yor. All-in launch stratejisi daha agresif olup firmaya y\u00fcksek liste s\u0131ralamalar\u0131 ve organik etkile\u015fimler kazand\u0131r\u0131rken KPI gelirlerinde d\u00fc\u015f\u00fc\u015f ya\u015fanmas\u0131na sebep olabilir. Conservative launch ise gelirleri ve kararl\u0131 bir y\u00fckseli\u015fi \u00f6n planda tutsa da daha yava\u015f bir \u00f6l\u00e7eklenmeyle kar\u015f\u0131la\u015facakt\u0131r&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p>Deneyimli y\u00f6netici son ad\u0131mda ise <strong>otomasyon kullanman\u0131n ekibin uygulamaya daha fazla vakit ay\u0131rmas\u0131na ve kullan\u0131c\u0131 al\u0131mlar\u0131n\u0131n verimli \u00f6l\u00e7eklenmesine yol a\u00e7aca\u011f\u0131n\u0131<\/strong> ifade etti. Shekel&#8217;in konu\u015fmas\u0131na ve daha fazla i\u00e7eri\u011fe a\u015fa\u011f\u0131daki butona t\u0131klayarak ula\u015fabilirsiniz.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/channel\/UCByQiGC0DFXuEMc8zGikNQw\" style=\"background-color:#be1625\" target=\"_blank\" rel=\"noreferrer noopener\">MOBIDICTUM YOUTUBE KANALINA BURAYA TIKLAYARAK ULA\u015eAB\u0130L\u0130RS\u0130N\u0130Z<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"IronSource Stratejik Partnerlik Y\u00f6neticisi Lior Shekel, Mobidictum Business Conference&#8217;a kat\u0131larak bir hyper-casual oyunun piyasaya s\u00fcr\u00fclmesindeki kilit ad\u0131mlar\u0131 a\u00e7\u0131klad\u0131.\n","protected":false},"author":62,"featured_media":45608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8875],"tags":[],"class_list":{"0":"post-45599","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-akademi","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=45599"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45599\/revisions"}],"predecessor-version":[{"id":45813,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45599\/revisions\/45813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/45608"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=45599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=45599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=45599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}