{"id":45710,"date":"2022-09-26T17:48:55","date_gmt":"2022-09-26T14:48:55","guid":{"rendered":"https:\/\/mobidictum.com\/?p=45710"},"modified":"2024-03-28T18:26:25","modified_gmt":"2024-03-28T15:26:25","slug":"ua-olcumu-gelecek-istatistik-trend-ve-strateji-mbc-2022","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/ua-olcumu-gelecek-istatistik-trend-ve-strateji-mbc-2022\/","title":{"rendered":"UA \u00f6l\u00e7\u00fcm\u00fcn\u00fcn gelece\u011fi: istatistikler, trendler ve strateji &#8211; MBC 2022"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Singular\u2019dan Neil Mills<\/strong> \u00fc\u00e7 hafta \u00f6nce <strong>Mobidictum Business Conference<\/strong> i\u00e7in \u0130stanbul\u2019dayd\u0131. Deneyimli Genel M\u00fcd\u00fcr <strong>kullan\u0131c\u0131 kazan\u0131m y\u00f6netiminin gelece\u011fi<\/strong> ve <strong>MMP\u2019lerin g\u00f6revleri<\/strong> ile ilgili bir sunum ger\u00e7ekle\u015ftirdi.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The future of UA measurement: stats, trends & strategy - MBC 2022, Neil Mills, Singular\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/PaFlfaPK5Ck?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mills sunumuna Singular firmas\u0131n\u0131n k\u0131sa bir tan\u0131t\u0131m\u0131yla ba\u015flad\u0131 ve 2022\u2019de d\u00fcnya \u00e7ap\u0131nda ya\u015fanan de\u011fi\u015fikliklerden bahsederek devam etti. Bu de\u011fi\u015fikliklerin \u00f6zellikle \u00fc\u00e7 tanesinin pazarlama ekosistemini derinden etkiledi\u011fini ifade etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6ncelikle COVID sonras\u0131 insanlar\u0131n karantinadan \u00e7\u0131karak \u201cyeni normal\u201d hayatlar\u0131na d\u00f6nmesiyle <strong>mobil oyunlara talebin d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc<\/strong> s\u00f6yledi. <strong>Gizlilik konusundaki de\u011fi\u015fikliklerin pazarlamac\u0131lara veri kaybettirdi\u011fini<\/strong> ifade eden Mills, ayn\u0131 zamanda <strong>ekonomik iklimdeki gerilemenin de t\u00fcm firmalar\u0131n stratejilerini etkiledi\u011fini<\/strong> payla\u015ft\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mills s\u00f6zlerine bu de\u011fi\u015fikliklerin veri bilimini nas\u0131l etkiledi\u011fine de\u011finerek ve s\u00fcrekli geli\u015fen pazarlama modellerine ayak uydurman\u0131n yollar\u0131ndan bahsederek devam etti. Pazarlama kampanyalar\u0131n\u0131n %20\u2019sinin Advanced Analytics katman\u0131n\u0131n sa\u011flad\u0131\u011f\u0131 veri olmadan pazara girerek di\u011ferlerine k\u0131yasla daha k\u00f6r bir giri\u015f yapt\u0131klar\u0131n\u0131 ifade etti. Bu veriler firmalar\u0131n optimizasyon kararlar\u0131n\u0131 daha isabetli vermelerini sa\u011fl\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genel M\u00fcd\u00fcr daha sonra Android\u2019e gelecek olan gizlilik de\u011fi\u015fikliklerinden bahsetti ve <strong>bir MMP\u2019den nelerin beklenmesi gerekti\u011fini<\/strong> s\u0131ralad\u0131. Bir MMP\u2019nin s\u00fcrekli olarak <strong>sekt\u00f6r yeniliklerine ayak uydurabilmesi, gizlilik kurallar\u0131na uyarak olabildi\u011fince \u015feffaf olmas\u0131 ve bir\u00e7ok kanalda optimizasyon yapabilmesi gerekti\u011fine de\u011finen Mills, ayn\u0131 zamanda programlar\u0131n veri \u00e7e\u015fitlili\u011fi i\u00e7in yap\u0131lmalar\u0131 ve kolay bir entegrasyon s\u00fcrecine sahip olmalar\u0131 gerekti\u011fini bildirdi.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mills sunumunu MMP\u2019lerin g\u00f6revlerini \u00f6zetleyerek tamamlad\u0131. Mills\u2019in sunumuna ve daha fazla i\u00e7eri\u011fe a\u015fa\u011f\u0131daki butona t\u0131klayarak ula\u015fabilirsiniz.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/channel\/UCByQiGC0DFXuEMc8zGikNQw\" style=\"background-color:#be1625\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MOBIDICTUM YOUTUBE KANALINA BURAYA TIKLAYARAK ULA\u015eAB\u0130L\u0130RS\u0130N\u0130Z<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Singular'\u0131n EMEA ve Hindistan b\u00f6lgesi Genel M\u00fcd\u00fcr\u00fc Neil Mills, Mobidictum Business Conference'a kat\u0131larak UA'in gelece\u011fi hakk\u0131ndaki d\u00fc\u015f\u00fcncelerini payla\u015ft\u0131 ve bir MMP'nin g\u00f6revlerini tan\u0131mlad\u0131.","protected":false},"author":62,"featured_media":45705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8875],"tags":[],"class_list":["post-45710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akademi"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=45710"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45710\/revisions"}],"predecessor-version":[{"id":45715,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45710\/revisions\/45715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/45705"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=45710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=45710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=45710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}