{"id":45803,"date":"2022-09-27T15:25:14","date_gmt":"2022-09-27T12:25:14","guid":{"rendered":"https:\/\/mobidictum.com\/?p=45803"},"modified":"2023-03-24T20:26:40","modified_gmt":"2023-03-24T17:26:40","slug":"tam-ekran-reklam-ecpmi-q2-2022de-tum-mobil-pazarlarda-buyume-gosterdi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/tam-ekran-reklam-ecpmi-q2-2022de-tum-mobil-pazarlarda-buyume-gosterdi\/","title":{"rendered":"Tam ekran reklam eCPM\u2019i Q2 2022\u2019de t\u00fcm mobil pazarlarda b\u00fcy\u00fcme g\u00f6sterdi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BidMachine ve Appodeal Stack Genel M\u00fcd\u00fcr\u00fc Randy Barenscott<\/strong> <em>\u201cMevcut reklam ekosistemi tamamen bir \u00e7alkant\u0131 i\u00e7erisinde,\u201d<\/em> diyor ve ekliyor <em>\u201cyay\u0131nc\u0131lar ve reklamc\u0131lar da s\u00fcrekli geli\u015fen ve de\u011fi\u015fen ortama an\u0131nda uyum g\u00f6sterip ona g\u00f6re monitize etme stratejilerini de\u011fi\u015ftiriyorlar.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dijital ortam s\u00fcrekli bir de\u011fi\u015fim i\u00e7erisinde oldu\u011fu i\u00e7in Barenscott\u2019\u0131n yukar\u0131daki yorumunu ele\u015ftirecek bir yan\u0131n\u0131 bulmak zor. Mobil oyunlar\u0131n b\u00fcy\u00fck bir \u00e7o\u011funlu\u011fu \u00fccretsiz ve gelirlerini uygulama i\u00e7i reklamlardan kazan\u0131yorlar, bu reklamlar\u0131n yer ald\u0131\u011f\u0131 alanlar da oyuncular\u0131n istek ve ihtiya\u00e7lar\u0131na g\u00f6re de\u011fi\u015fiyor. Appodeal eve kapanma d\u00f6nemi sonras\u0131n\u0131 baz alarak yapt\u0131\u011f\u0131 dijital reklam alanlar\u0131 ara\u015ft\u0131rmas\u0131nda, 2022 y\u0131l\u0131n\u0131n ikinci \u00e7eyre\u011finde tam ekran reklam eCPM trendinde y\u00fckselme oldu\u011funu bir\u00e7ok \u00f6nemli geli\u015fmeler ile birlikte ortaya \u00e7\u0131kard\u0131.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-red-background-color has-background\" href=\"https:\/\/appodeal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Appodeal\u2019a b\u0130R G\u00d6Z ATIN<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tam ekran reklamlar t\u00fcm mobil pazarlar\u0131nda b\u00fcy\u00fcme g\u00f6sterdi<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Fullscreen-ads-ecpms-by-Appodeal--1024x576.jpg\" alt=\"A drawing of a mobile phone and a world map showing eCPM markets Appodeal covers\" class=\"wp-image-45664\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Fullscreen-ads-ecpms-by-Appodeal--1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Fullscreen-ads-ecpms-by-Appodeal--300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Fullscreen-ads-ecpms-by-Appodeal--768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Fullscreen-ads-ecpms-by-Appodeal--380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Fullscreen-ads-ecpms-by-Appodeal--800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Fullscreen-ads-ecpms-by-Appodeal--1160x653.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/09\/Fullscreen-ads-ecpms-by-Appodeal-.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Appodeal\u2019\u0131n Kurucusu ve CEO\u2019su Pavel Golubev<\/strong>, <strong>\u00dcr\u00fcn Pazarlama M\u00fcd\u00fcr\u00fc Marc Llobet <\/strong>ve<strong> Lead Tasar\u0131m Uzman\u0131 Sergey Baranov<\/strong>\u2019un haz\u0131rlad\u0131\u011f\u0131 derin mobil uygulama i\u00e7i reklam geliri performans\u0131 indeksine g\u00f6re 2022\u2019nin ikinci \u00e7eyre\u011finde tam ekran reklam eCPM b\u00fct\u00fcn pazarlarda alt kategorileri de dahil olmak \u00fczere bir b\u00fcy\u00fcme trendi i\u00e7erisinde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130ndeks verileri alt\u0131 b\u00f6lgeden; <strong>ABD, Avrupa (bat\u0131 ve do\u011fu ayr\u0131), Orta Do\u011fu, Asya ve Latin Amerika\u2019dan topland\u0131.<\/strong> Veri kayna\u011f\u0131 ayr\u0131ca iOS ve Android \u00fczerinden toplanm\u0131\u015f 70 reklam network\u2019\u00fcnden gelen 200 milyardan fazla etkile\u015fime sahip.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Appodeal\u2019\u0131n indeksine g\u00f6re, ABD\u2019deki iOS bazl\u0131 tam ekran reklamlar\u0131 haricinde b\u00fct\u00fcn pazarlarda eCPM baz\u0131nda ciddi bir y\u0131ll\u0131k b\u00fcy\u00fcme g\u00f6r\u00fcl\u00fcyor. Bir \u00f6nceki d\u00f6nemde ABD\u2019de 10.77 dolarl\u0131k bir tam ekran eCPM g\u00f6z\u00fck\u00fcrken i\u00e7inde bulundu\u011fumuz 12 ayl\u0131k periyotta 9.58 dolara d\u00fc\u015f\u00fc\u015f ya\u015fanmakta. Fakat Android verileri ise pozitif sonu\u00e7lar g\u00f6stermekte, 9.91 dolardan 11.06 dolara bir y\u00fckselme s\u00f6z konusu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avrupa\u2019da ise iOs ve Android \u00fczerindeki eCPM b\u00fcy\u00fcmesi ufak ama istikrarl\u0131 \u015fekilde ilerliyor. Fakat k\u0131tan\u0131n bat\u0131 yakas\u0131 daha pahal\u0131 olmas\u0131na ra\u011fmen do\u011fuya oranla daha iyi bir b\u00fcy\u00fcme g\u00f6sterdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Latin Amerika\u2019da bir \u00f6nceki y\u0131la g\u00f6re b\u00fcy\u00fcme g\u00f6sterdi ve iOS i\u00e7in 1.67 dolardan 1.82 dolara, Android i\u00e7in ise 1.23 dolardan 1.56 dolara y\u00fckselme ger\u00e7ekle\u015fti.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-red-background-color has-background\" href=\"https:\/\/appodeal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Appodeal\u2019a ula\u015f\u0131n<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Appodeal\u2019\u0131n  2022 \u0130ndeksi\u2019nden di\u011fer \u00f6nemli bulgular<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ad mediation platformunun derin ara\u015ft\u0131rmas\u0131nda global oyun pazar\u0131 i\u00e7in bir\u00e7ok \u00f6nemli bulgular yer al\u0131yor.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ara\u015ft\u0131rmaya g\u00f6re ABD 2022\u2019nin ilk yar\u0131s\u0131nda ARPU (kullan\u0131c\u0131 ba\u015f\u0131na gelir ortalamas\u0131) istikrar\u0131n\u0131 korudu. Di\u011fer b\u00f6lgeler ise b\u00fct\u00fcn \u00f6nemli metriklerde ciddi d\u00fc\u015f\u00fc\u015f g\u00f6sterdi.<\/li><li>Top 20 \u00fclkede iOS eCPM y\u0131ldan y\u0131la b\u00fcy\u00fcme g\u00f6sterirken Android pazar\u0131 ayn\u0131 pozitif b\u00fcy\u00fcmeyi g\u00f6steremedi. Fakat ciddi bir d\u00fc\u015f\u00fc\u015f de ya\u015fanmad\u0131 ve istikrar\u0131n\u0131 korumaya devam etti.<\/li><li>Y\u00fckselmekte olan \u00fclkelerde Banner ve eCPM iOS\u2019ta b\u00fcy\u00fcme g\u00f6steriyor fakat Appodeal\u2019a g\u00f6re bu durum baz\u0131 Avrupa \u00fclkelerinde b\u00fcy\u00fcmenin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 verememe ihtimalini ortaya \u00e7\u0131kart\u0131yor.<\/li><li>\u0130ndekse g\u00f6re Orta Do\u011fu\u2019da mobil oyun piyasas\u0131nda \u00e7ok ciddi bir y\u00fckseli\u015f s\u00f6zkonusu. Veri kaynaklar\u0131na g\u00f6re mobil oyun piyasas\u0131 karl\u0131l\u0131k oran\u0131 y\u00fcksek bir reklam geliri potansiyeline sahip ve indeks bu bu pazar\u0131 derin \u015fekilde inceliyor.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Appodeal Stack\u2019in Kurucusu ve CEO\u2019su PAvel Golubev<\/strong> pazar\u0131n g\u00fcncel durumunda Appodeal\u2019\u0131n de\u011fi\u015fen mobil end\u00fcstrisinde firmalara nas\u0131l yard\u0131m edebilece\u011fini Mobidictum ile payla\u015ft\u0131;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cSon zamanlarda teknolojik reklam end\u00fcstrisi h\u0131zl\u0131 bir \u015fekilde birka\u00e7 b\u00fcy\u00fck platform \u00fczerine yo\u011funla\u015ft\u0131 ve bu da yay\u0131nc\u0131lar\u0131n \u015feffaf ve ba\u011f\u0131ms\u0131z partnerlerle \u00e7al\u0131\u015fma imkan\u0131n\u0131 olduk\u00e7a k\u0131s\u0131tlad\u0131.<\/em><\/p><p><em>\u201cYay\u0131nc\u0131lar UA eforlar\u0131n\u0131 ve monitize etmeyi daha etkili ve bilgi sahibi \u015fekilde yapmak i\u00e7in kendi verilerinin haklar\u0131n\u0131 ve kontrol\u00fcn\u00fc geri alman\u0131n yollar\u0131n\u0131 ar\u0131yorlar.\u201d<\/em><\/p><p><em>\u201cEnd\u00fcstrinin hak etti\u011fi \u015feffafl\u0131\u011f\u0131n tekrar ortaya \u00e7\u0131kmas\u0131 i\u00e7in biz bu \u00e7abalar\u0131 tamamen destekliyoruz.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Appodeal\u2019\u0131n \u00e7\u00f6z\u00fcm \u00f6nerileri potansiyele sahip mobil oyun ve uygulamalar\u0131n\u0131z\u0131 yeni bir hite \u00e7evirmeye yard\u0131mc\u0131 olur. Mobil pazar\u0131n\u0131n \u00f6nde gelen firmalar\u0131ndan biri olan Appodeal ayr\u0131nt\u0131l\u0131 raporlama, kolayca anla\u015f\u0131lan bir y\u00f6ntemle veri toplamay\u0131 ve takip etmeyi daha rahat ve daha az karma\u015f\u0131k hale getirir. Ayr\u0131ca okudu\u011funuz verileri anlamay\u0131 da kolayla\u015ft\u0131r\u0131r.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-red-background-color has-background\" href=\"https:\/\/appodeal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Appodeal\u2019\u0131 \u0130NCELEY\u0130N<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Verilerin bulundu\u011fu indeks, Appodeal\u2019dan Marc Llobet, Pavel Golubev ve Sergey Baranov taraf\u0131ndan haz\u0131rland\u0131.","protected":false},"author":63,"featured_media":45663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[1501],"class_list":["post-45803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar","tag-hyper-casual-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=45803"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45803\/revisions"}],"predecessor-version":[{"id":45809,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45803\/revisions\/45809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/45663"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=45803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=45803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=45803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}