{"id":45946,"date":"2022-09-28T16:34:10","date_gmt":"2022-09-28T13:34:10","guid":{"rendered":"https:\/\/mobidictum.com\/?p=45946"},"modified":"2023-04-25T11:29:53","modified_gmt":"2023-04-25T08:29:53","slug":"tenjin-q3-2022-hyper-casual-benchmark-rapor-paylasti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/tenjin-q3-2022-hyper-casual-benchmark-rapor-paylasti\/","title":{"rendered":"Tenjin Q3 2022 Hyper-Casual Benchmark raporunu payla\u015ft\u0131"},"content":{"rendered":"\n<p><strong>Tenjin Q3 2022 Hyper-Casual Benchmark raporunu<\/strong> <strong>payla\u015ft\u0131.<\/strong><\/p>\n\n\n\n<p><strong>\u0130lgili:&nbsp;<\/strong><a href=\"https:\/\/mobidictum.com\/tr\/unity-rapor-oyuncu-77-cok-oyunculu-oyunlar-oynadigi-belirtiyor\/\">Unity\u2019nin yeni raporu oyuncular\u0131n %77\u2019sinin \u00e7ok oyunculu oyunlar oynad\u0131\u011f\u0131n\u0131 belirtiyor<\/a><\/p>\n\n\n\n<p>Raporun a\u00e7\u0131l\u0131\u015f\u0131nda seri bilgiler i\u00e7eren bir \u00f6zete yer verildi:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Android <strong>hyper-casual reklam harcama oranlar\u0131nda %57 ile en y\u00fcksek y\u00fczdesine<\/strong> ula\u015ft\u0131.<\/li><li>Android ve iOS aras\u0131ndaki T\u00dcFE fark\u0131 <strong>0,1 dolara kadar d\u00fc\u015ft\u00fc.<\/strong><\/li><li><strong>Brezilya<\/strong> reklam harcamalar\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda <strong>\u00e7ok d\u00fc\u015f\u00fck bir T\u00dcFE&#8217;ye sahip olmas\u0131yla<\/strong> g\u00f6ze \u00e7arpt\u0131.<\/li><li><strong>ABD<\/strong> hem Android hem de iOS \u00fczerinde<strong> reklam harcamalar\u0131nda<\/strong> <strong>birinci s\u0131rada<\/strong> geldi.<\/li><li><strong>Mintegral&#8217;in<\/strong> Android ve <strong>Unity Ads&#8217;in<\/strong> iOS i\u00e7in <strong>en d\u00fc\u015f\u00fck T\u00dcFE&#8217;ye sahip oldu\u011fu<\/strong> belirlendi.<\/li><\/ul>\n\n\n\n<p>\u00d6zette ayr\u0131ca %2&#8217;lik dilimdeki oyunlar\u0131m m\u00fc\u015fteri koruma oranlar\u0131 da yer ald\u0131. \u0130lk g\u00fcn i\u00e7in oranlar <strong>iOS i\u00e7in %51 ve Android i\u00e7in %42 olarak belirlenirken,<\/strong> yedinci g\u00fcn i\u00e7in ise <strong>%22&#8217;ye %16<\/strong> olarak ifade edildi.<\/p>\n\n\n\n<p>Verilere g\u00f6re <strong>Android 2022&#8217;nin ilk \u00e7eyre\u011fine k\u0131yasla reklam harcama oranlar\u0131nda %7 art\u0131\u015f g\u00f6sterdi.<\/strong> iOS ve Android aras\u0131ndaki T\u00dcFE fark\u0131 da <strong>d\u00f6rt y\u0131ld\u0131r 15 cent band\u0131nda sabitken ilk defa 10 cent&#8217;e d\u00fc\u015ft\u00fc.<\/strong> Tenjin ise bu durumun Android i\u00e7in &#8220;kayda de\u011fer bir rekabet art\u0131\u015f\u0131&#8221; yaratabilece\u011fi g\u00f6r\u00fc\u015f\u00fcnde.<\/p>\n\n\n\n<p>Raporda \u00fclkeler de reklam harcamalar\u0131na g\u00f6re s\u0131raland\u0131 ve <strong>ABD, Japonya ve Brezilya Android listesinde ilk \u00fc\u00e7 s\u0131ray\u0131<\/strong> belirledi. <strong>Birinci ve ikinci s\u0131ra iOS i\u00e7in de de\u011fi\u015fmedi,<\/strong> fakat \u00fc\u00e7\u00fcnc\u00fc s\u0131ray\u0131<strong> \u0130ngiltere <\/strong>ald\u0131.<\/p>\n\n\n\n<p>Reklam harcamas\u0131na g\u00f6re medyan T\u00dcFE listesinde iki platformda da <strong>ABD (0,56 dolar ve 0,71 dolar)<\/strong> ve <strong>Japonya (0,44 dolar ve 0,66 dolar)<\/strong> ilk iki s\u0131ray\u0131 doldurdu. \u00dc\u00e7 numara ise Android i\u00e7in <strong>Kanada (0,35 dolar)<\/strong> ve iOS i\u00e7in <strong>Avustralya (0,44 dolar)<\/strong> oldu.<\/p>\n\n\n\n<p><strong>AppLovin, Google Ads<\/strong> ve <strong>Mintegral<\/strong> Android platformunun reklam a\u011f\u0131 s\u0131ralamas\u0131nda ilk \u00fc\u00e7\u00fc belirledi. <strong>AppLovin,<\/strong> <strong>iOS&#8217;te de lider olurken<\/strong>&nbsp;<strong>Mintegral ve ironSource<\/strong> ikinci ve \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer ald\u0131.<\/p>\n\n\n\n<p>Reklam a\u011flar\u0131 i\u00e7in medyan T\u00dcFE sonu\u00e7lar\u0131nda <strong>Mintegral (0,08 dolar), AdColony (0,10 dolar)<\/strong> ve <strong>ironSource (0,10 dolar)<\/strong> Android platformunda ba\u015f\u0131 \u00e7ekti. <strong>Unity Ads (0,15 dolar), Mintegral (0,19 dolar)<\/strong> ve <strong>ironSource (0,23 dolar)<\/strong> ise iOS listesinin \u00fcstlerinde yer ald\u0131.<\/p>\n\n\n\n<p><strong>Tenjin&#8217;in Pazarlama Direkt\u00f6r\u00fc Roman Garbar<\/strong> edinilen yeni bulgularla ilgili d\u00fc\u015f\u00fcncelerini \u015fu s\u00f6zlerle ifade etti:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Bu veriler birka\u00e7 bin farkl\u0131 hyper-casual oyunundan gelerek geli\u015ftiricilere kullan\u0131c\u0131 edinme harcamalar\u0131n\u0131 optimize etmek ad\u0131na de\u011ferli bilgiler sunuyor. Makro d\u00fczeyde ise Android \u00fczerindeki reklam harcamalar\u0131n\u0131n ve T\u00dcFE&#8217;nin artmas\u0131yla Android&#8217;in devam eden y\u00fckseli\u015fine i\u015faret ediyor. M\u00fc\u015fteri koruma konusunda ise iOS hala daha g\u00fc\u00e7l\u00fc konumda bulunuyor.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p>T\u00fcm bunlara ek olarak <strong>%2&#8217;lik dilimdeki, %25&#8217;lik dilimdeki ve medyan dilimdeki oyunlar\u0131n m\u00fc\u015fteri koruma de\u011ferlendirmesi<\/strong> de yap\u0131ld\u0131. \u0130ki platformda da <strong>hem ilk g\u00fcn hem de yedinci g\u00fcn m\u00fc\u015fteri koruma oranlar\u0131nda b\u00fcy\u00fck farklar g\u00f6zlemlendi.<\/strong> \u0130lk g\u00fcn ve yedinci g\u00fcn m\u00fc\u015fteri koruma oranlar\u0131nda Android \u00fc\u00e7 kategoride de iOS&#8217;un \u00f6n\u00fcnde yer ald\u0131.<\/p>\n\n\n\n<h2 id=\"siradaki-take-two-interactive-people-can-fly-ile-olan-yayincilik-anlasmasini-feshetti\" class=\"cnvs-block-section-heading cnvs-block-section-heading-1664367382433 haligncenter\" >\n\t<span class=\"cnvs-section-title\">\n\t\t<span><a href=\"https:\/\/mobidictum.com\/tr\/take-two-interactive-people-can-fly-ile-olan-yayincilik-anlasmasini-feshetti\/\" data-type=\"URL\" data-id=\"https:\/\/mobidictum.com\/tr\/take-two-interactive-people-can-fly-ile-olan-yayincilik-anlasmasini-feshetti\/\">SIRADAK\u0130: Take-Two Interactive, People Can Fly \u0130le olan yayIncIlIk anla\u015fmasInI feshett\u0130<\/a><\/span>\n\t<\/span>\n<\/h2>\n","protected":false},"excerpt":{"rendered":"Rapordaki bilgilere g\u00f6re Android hyper-casual oyunlara yap\u0131lan reklam harcamalar\u0131nda iOS&#8217;u ge\u00e7meyi ba\u015fard\u0131.\n","protected":false},"author":62,"featured_media":23120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8879],"tags":[1501],"class_list":{"0":"post-45946","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporlar","8":"tag-hyper-casual-tr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=45946"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45946\/revisions"}],"predecessor-version":[{"id":45950,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45946\/revisions\/45950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/23120"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=45946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=45946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=45946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}