{"id":45946,"date":"2022-09-28T16:34:10","date_gmt":"2022-09-28T13:34:10","guid":{"rendered":"https:\/\/mobidictum.com\/?p=45946"},"modified":"2023-04-25T11:29:53","modified_gmt":"2023-04-25T08:29:53","slug":"tenjin-q3-2022-hyper-casual-benchmark-rapor-paylasti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/tenjin-q3-2022-hyper-casual-benchmark-rapor-paylasti\/","title":{"rendered":"Tenjin Q3 2022 Hyper-Casual Benchmark raporunu payla\u015ft\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Tenjin Q3 2022 Hyper-Casual Benchmark raporunu<\/strong> <strong>payla\u015ft\u0131.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0130lgili:\u00a0<\/strong><a href=\"https:\/\/mobidictum.com\/tr\/unity-rapor-oyuncu-77-cok-oyunculu-oyunlar-oynadigi-belirtiyor\/\">Unity\u2019nin yeni raporu oyuncular\u0131n %77\u2019sinin \u00e7ok oyunculu oyunlar oynad\u0131\u011f\u0131n\u0131 belirtiyor<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raporun a\u00e7\u0131l\u0131\u015f\u0131nda seri bilgiler i\u00e7eren bir \u00f6zete yer verildi:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Android <strong>hyper-casual reklam harcama oranlar\u0131nda %57 ile en y\u00fcksek y\u00fczdesine<\/strong> ula\u015ft\u0131.<\/li><li>Android ve iOS aras\u0131ndaki T\u00dcFE fark\u0131 <strong>0,1 dolara kadar d\u00fc\u015ft\u00fc.<\/strong><\/li><li><strong>Brezilya<\/strong> reklam harcamalar\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda <strong>\u00e7ok d\u00fc\u015f\u00fck bir T\u00dcFE\u2019ye sahip olmas\u0131yla<\/strong> g\u00f6ze \u00e7arpt\u0131.<\/li><li><strong>ABD<\/strong> hem Android hem de iOS \u00fczerinde<strong> reklam harcamalar\u0131nda<\/strong> <strong>birinci s\u0131rada<\/strong> geldi.<\/li><li><strong>Mintegral\u2019in<\/strong> Android ve <strong>Unity Ads\u2019in<\/strong> iOS i\u00e7in <strong>en d\u00fc\u015f\u00fck T\u00dcFE\u2019ye sahip oldu\u011fu<\/strong> belirlendi.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zette ayr\u0131ca %2\u2019lik dilimdeki oyunlar\u0131m m\u00fc\u015fteri koruma oranlar\u0131 da yer ald\u0131. \u0130lk g\u00fcn i\u00e7in oranlar <strong>iOS i\u00e7in %51 ve Android i\u00e7in %42 olarak belirlenirken,<\/strong> yedinci g\u00fcn i\u00e7in ise <strong>%22\u2019ye %16<\/strong> olarak ifade edildi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verilere g\u00f6re <strong>Android 2022\u2019nin ilk \u00e7eyre\u011fine k\u0131yasla reklam harcama oranlar\u0131nda %7 art\u0131\u015f g\u00f6sterdi.<\/strong> iOS ve Android aras\u0131ndaki T\u00dcFE fark\u0131 da <strong>d\u00f6rt y\u0131ld\u0131r 15 cent band\u0131nda sabitken ilk defa 10 cent\u2019e d\u00fc\u015ft\u00fc.<\/strong> Tenjin ise bu durumun Android i\u00e7in \u201ckayda de\u011fer bir rekabet art\u0131\u015f\u0131\u201d yaratabilece\u011fi g\u00f6r\u00fc\u015f\u00fcnde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raporda \u00fclkeler de reklam harcamalar\u0131na g\u00f6re s\u0131raland\u0131 ve <strong>ABD, Japonya ve Brezilya Android listesinde ilk \u00fc\u00e7 s\u0131ray\u0131<\/strong> belirledi. <strong>Birinci ve ikinci s\u0131ra iOS i\u00e7in de de\u011fi\u015fmedi,<\/strong> fakat \u00fc\u00e7\u00fcnc\u00fc s\u0131ray\u0131<strong> \u0130ngiltere <\/strong>ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam harcamas\u0131na g\u00f6re medyan T\u00dcFE listesinde iki platformda da <strong>ABD (0,56 dolar ve 0,71 dolar)<\/strong> ve <strong>Japonya (0,44 dolar ve 0,66 dolar)<\/strong> ilk iki s\u0131ray\u0131 doldurdu. \u00dc\u00e7 numara ise Android i\u00e7in <strong>Kanada (0,35 dolar)<\/strong> ve iOS i\u00e7in <strong>Avustralya (0,44 dolar)<\/strong> oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AppLovin, Google Ads<\/strong> ve <strong>Mintegral<\/strong> Android platformunun reklam a\u011f\u0131 s\u0131ralamas\u0131nda ilk \u00fc\u00e7\u00fc belirledi. <strong>AppLovin,<\/strong> <strong>iOS\u2019te de lider olurken<\/strong>\u00a0<strong>Mintegral ve ironSource<\/strong> ikinci ve \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklam a\u011flar\u0131 i\u00e7in medyan T\u00dcFE sonu\u00e7lar\u0131nda <strong>Mintegral (0,08 dolar), AdColony (0,10 dolar)<\/strong> ve <strong>ironSource (0,10 dolar)<\/strong> Android platformunda ba\u015f\u0131 \u00e7ekti. <strong>Unity Ads (0,15 dolar), Mintegral (0,19 dolar)<\/strong> ve <strong>ironSource (0,23 dolar)<\/strong> ise iOS listesinin \u00fcstlerinde yer ald\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tenjin\u2019in Pazarlama Direkt\u00f6r\u00fc Roman Garbar<\/strong> edinilen yeni bulgularla ilgili d\u00fc\u015f\u00fcncelerini \u015fu s\u00f6zlerle ifade etti:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cBu veriler birka\u00e7 bin farkl\u0131 hyper-casual oyunundan gelerek geli\u015ftiricilere kullan\u0131c\u0131 edinme harcamalar\u0131n\u0131 optimize etmek ad\u0131na de\u011ferli bilgiler sunuyor. Makro d\u00fczeyde ise Android \u00fczerindeki reklam harcamalar\u0131n\u0131n ve T\u00dcFE\u2019nin artmas\u0131yla Android\u2019in devam eden y\u00fckseli\u015fine i\u015faret ediyor. M\u00fc\u015fteri koruma konusunda ise iOS hala daha g\u00fc\u00e7l\u00fc konumda bulunuyor.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcm bunlara ek olarak <strong>%2\u2019lik dilimdeki, %25\u2019lik dilimdeki ve medyan dilimdeki oyunlar\u0131n m\u00fc\u015fteri koruma de\u011ferlendirmesi<\/strong> de yap\u0131ld\u0131. \u0130ki platformda da <strong>hem ilk g\u00fcn hem de yedinci g\u00fcn m\u00fc\u015fteri koruma oranlar\u0131nda b\u00fcy\u00fck farklar g\u00f6zlemlendi.<\/strong> \u0130lk g\u00fcn ve yedinci g\u00fcn m\u00fc\u015fteri koruma oranlar\u0131nda Android \u00fc\u00e7 kategoride de iOS\u2019un \u00f6n\u00fcnde yer ald\u0131.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"Rapordaki bilgilere g\u00f6re Android hyper-casual oyunlara yap\u0131lan reklam harcamalar\u0131nda iOS'u ge\u00e7meyi ba\u015fard\u0131.","protected":false},"author":62,"featured_media":23120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[1501],"class_list":["post-45946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar","tag-hyper-casual-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=45946"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45946\/revisions"}],"predecessor-version":[{"id":45950,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/45946\/revisions\/45950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/23120"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=45946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=45946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=45946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}