{"id":46027,"date":"2022-09-29T13:17:20","date_gmt":"2022-09-29T10:17:20","guid":{"rendered":"https:\/\/mobidictum.com\/?p=46027"},"modified":"2024-03-28T18:26:25","modified_gmt":"2024-03-28T15:26:25","slug":"oyun-buyutme-surec-hedef-kitle-odaklanmak-mbc-2022","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/oyun-buyutme-surec-hedef-kitle-odaklanmak-mbc-2022\/","title":{"rendered":"Oyun geli\u015ftirme ve b\u00fcy\u00fctme s\u00fcrecinde hedef kitleye odaklanmak &#8211; MBC 2022"},"content":{"rendered":"\n<p><strong>Liftoff\u2019tan Greg Mansell, Kwalee\u2019den Chris Pett ve Unico Studio\u2019dan Uzeyir Baser, Mobidictum Business Conference<\/strong> b\u00fcnyesinde bir s\u00f6yle\u015fiye kat\u0131larak hedef kitlesi odakl\u0131 oyun yapman\u0131n avantajlar\u0131ndan bahsettiler. <strong>Game Refinery\u2019den Aysu Y\u0131ld\u0131z<\/strong> da ayd\u0131nlat\u0131c\u0131 s\u00f6yle\u015fide sunuculuk g\u00f6revini \u00fcstlendi.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Building and growing a game with your audience in mind - MBC 2022\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SHK__CRmAqE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>S\u00f6yle\u015fi konu\u015fmac\u0131lar\u0131n en sevdi\u011fi oyunlarla ilgili k\u0131sa bir sohbetle ba\u015flad\u0131. Sonras\u0131nda Y\u0131ld\u0131z ilk sorusunu y\u00f6neltti ve kat\u0131l\u0131mc\u0131lara yeni bir oyun yaparken hedef kitlelerini nas\u0131l belirlediklerini sordu.<\/p>\n\n\n\n<p>Unico\u2019da <strong>UA ve Paraya \u00c7evirme Stratejileri Y\u00f6neticisi<\/strong> olarak g\u00f6rev alan Uzeyir Baser e\u011fer oyun firma i\u00e7in yeni bir t\u00fcr ise <strong>pazar analiz programlar\u0131n\u0131 kulland\u0131klar\u0131n\u0131<\/strong> ifade etti. E\u011fer Unico oyunun t\u00fcr\u00fc ile ilgili bilgi ve deneyime sahipse ekip <strong>harcama yapan ve yapmayan kullan\u0131c\u0131lar\u0131n da\u011f\u0131l\u0131m\u0131na<\/strong> bak\u0131yor. Ayn\u0131 zamanda <strong>\u00f6nceki oyunlar\u0131n\u0131 oynayan kullan\u0131c\u0131lardan geri bildirim alarak<\/strong> eski oyunlar\u0131n\u0131n<strong> hedef kitlesinin do\u011fru \u015fekilde para getirisi yap\u0131p yapmad\u0131\u011f\u0131<\/strong> da kontrol ediliyor.<\/p>\n\n\n\n<p>Kwalee\u2019nin <strong>Yay\u0131n M\u00fcd\u00fcr\u00fc<\/strong> Chris Pett ise hyper-casual oyunlar i\u00e7in <strong>g\u00fcncel trendleri analiz ettiklerini ve daha \u00f6nce yapm\u0131\u015f olduklar\u0131 oyun ve reklamlardan elde ettikleri verileri kulland\u0131klar\u0131n\u0131<\/strong> ifade etti. Casual oyunlar i\u00e7inse deneyimli y\u00f6netici t\u0131pk\u0131 Unico gibi pazar analizlerini kulland\u0131klar\u0131n\u0131 s\u00f6yledi. Bir firman\u0131n \u00f6nceki yap\u0131mlar\u0131n\u0131 oynayan <strong>hedef kitlenin zaman ge\u00e7tik\u00e7e ya\u015f\u0131n\u0131n ilerledi\u011fini ve tercihlerinin de\u011fi\u015fti\u011fini<\/strong> de s\u00f6zlerine ekledi.<\/p>\n\n\n\n<p>Liftoff\u2019un <strong>M\u00fc\u015fteri \u0130li\u015fkileri Partneri<\/strong> Greg Mansell, Pett\u2019in son s\u00f6ylediklerinden yola \u00e7\u0131karak <strong>s\u00fcrekli olarak de\u011fi\u015fen ve geli\u015fen hedef kitlelerin \u00f6zellikle casual oyunlar i\u00e7in b\u00fcy\u00fck \u00f6nem arz etti\u011fini<\/strong> dile getirdi. Mansell <strong>\u00e7\u0131k\u0131lan reklamlar\u0131n harcama yapan ve yapmayan kullan\u0131c\u0131lar \u00fczerinde ne kadar etki yapt\u0131\u011f\u0131n\u0131n da incelenmesi gerekti\u011fini<\/strong> belirtti.<\/p>\n\n\n\n<p>Y\u0131ld\u0131z, konu\u015fmac\u0131lara farkl\u0131 <strong>paraya d\u00f6n\u00fc\u015ft\u00fcrme stratejileri, UA stratejileri ve dizayn ve pazarlama ekipleri aras\u0131ndaki ileti\u015fimi g\u00fc\u00e7lendirmekle<\/strong> ilgili sorular y\u00f6nlendirdi. \u00dc\u00e7 kat\u0131l\u0131mc\u0131 da ola\u011fan\u00fcst\u00fc bir oyun yapmak i\u00e7in yaln\u0131zca pazarlaman\u0131n, yarat\u0131c\u0131l\u0131\u011f\u0131n ya da hedef kitlenin do\u011fru belirlenmesinin yetmeyece\u011fini, <strong>t\u00fcm ta\u015flar\u0131n do\u011fru yere oturmas\u0131 gerekti\u011fini<\/strong> ifade etti. S\u00f6yle\u015finin tamam\u0131na ve daha fazla i\u00e7eri\u011fe a\u015fa\u011f\u0131daki butona t\u0131klayarak ula\u015fabilirsiniz.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/channel\/UCByQiGC0DFXuEMc8zGikNQw\" style=\"background-color:#be1625\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MOBIDICTUM YOUTUBE KANALINA BURAYA TIKLAYARAK ULA\u015eAB\u0130L\u0130RS\u0130N\u0130Z<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Liftoff, Kwalee ve Unico Studio'dan konu\u015fmac\u0131lar Mobidictum Business Conference'da hedef kitlesi odakl\u0131 oyunlar yapmak hakk\u0131nda de\u011ferli bilgiler payla\u015ft\u0131.","protected":false},"author":62,"featured_media":46014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8875],"tags":[],"class_list":["post-46027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akademi"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=46027"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46027\/revisions"}],"predecessor-version":[{"id":46032,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46027\/revisions\/46032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/46014"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=46027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=46027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=46027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}