{"id":46232,"date":"2022-09-30T15:33:08","date_gmt":"2022-09-30T12:33:08","guid":{"rendered":"https:\/\/mobidictum.com\/?p=46232"},"modified":"2023-01-31T11:40:00","modified_gmt":"2023-01-31T08:40:00","slug":"mobil-oyun-reklam-podcast-milyon-indirme-sagliyor","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/mobil-oyun-reklam-podcast-milyon-indirme-sagliyor\/","title":{"rendered":"Mobil oyun reklamlar\u0131 podcast’ler i\u00e7in milyonlarca indirme sa\u011fl\u0131yor"},"content":{"rendered":"\n

Yak\u0131n zamanl\u0131 bir incelemede baz\u0131 podcast \u00fcreticilerinin indirme say\u0131lar\u0131n\u0131 art\u0131rabilmek ad\u0131na<\/strong> mobil oyunlar\u0131n oyun i\u00e7i reklamlar\u0131n\u0131 s\u00f6m\u00fcrd\u00fc\u011f\u00fc<\/strong> ifade edildi. Bu reklamlar\u0131 izlemek oyunculara ekstra \u00f6d\u00fcller ya da fazladan puan kazand\u0131rabiliyor, fakat baz\u0131 podcast reklamlar\u0131 podcast’in i\u00e7eri\u011fini direkt olarak oyuncunun telefonuna indiriyor.<\/p>\n\n\n\n

\u0130lgili: <\/strong>Hideo Kojima yeni Spotify podcast\u2019ini Gamescom 2022\u2019de duyurdu<\/a><\/p>\n\n\n\n

Podcast sahipleri indirme say\u0131lar\u0131n\u0131 art\u0131rarak elde ettikleri oranlar\u0131 sosyal medya veya ba\u015fka yollar arac\u0131l\u0131\u011f\u0131 ile pop\u00fclaritelerini y\u00fckseltmek ad\u0131na kullanabilir. Bu \u015fekilde podcast’i daha pop\u00fcler g\u00f6stererek daha fazla izleyici \u00e7ekebilir<\/strong> ve normal indirme oranlar\u0131yla elde edemeyece\u011fi ortakl\u0131klar ve reklam anla\u015fmalar\u0131<\/strong> yapabilir.<\/p>\n\n\n\n

ABD merkezli reklam doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 denetim firmas\u0131 DeepSee<\/strong> bu i\u015flemle elde edilen indirmelere “\u00f6d\u00fcllendirilmi\u015f g\u00f6r\u00fcnt\u00fclenme”<\/strong> ad\u0131n\u0131 veriyor ve bu y\u00f6ntemin bir k\u00f6t\u00fcye kullan\u0131m ihlali olabilece\u011finin alt\u0131n\u0131 \u00e7iziyor. Raporda New York merkezli mobil reklam ve pazarlama firmas\u0131 Jun Group<\/strong> bu t\u00fcr podcast reklamlar\u0131n\u0131n b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fcn yap\u0131mc\u0131s\u0131 olarak belirlendi.<\/p>\n\n\n\n

Jun Group’un CEO’su Corey Weiner<\/strong> ise bu y\u00f6ntemin di\u011fer i\u015f pazarlama tekniklerinden hi\u00e7bir fark\u0131 olmad\u0131\u011f\u0131n\u0131 ifade etti ve firmas\u0131n\u0131 \u015fu s\u00f6zlerle savundu:<\/p>\n\n\n\n

“D\u00fcnyadaki t\u00fcm b\u00fcy\u00fck markalar\u0131n marka bilinirli\u011fine bu denli yat\u0131r\u0131m yapmas\u0131n\u0131n bir sebebi var. Bu yat\u0131r\u0131m olmadan marka kalabal\u0131\u011f\u0131n\u0131n i\u00e7inden \u00e7\u0131k\u0131p bir ba\u015far\u0131 yakalamak m\u00fcmk\u00fcn de\u011fil. Gelmi\u015f ge\u00e7mi\u015f her yap\u0131mc\u0131 ve i\u00e7erik \u00fcreticisi kendi reklam\u0131n\u0131 yapmak ad\u0131na pazarlamaya yat\u0131r\u0131m  yapm\u0131\u015ft\u0131r, bizim yapt\u0131\u011f\u0131m\u0131z da yaln\u0131zca bunlar\u0131n farkl\u0131 bir y\u00f6ntemi.”<\/em><\/p><\/blockquote>\n\n\n\n

A\u00e7\u0131klamalar Bloomberg taraf\u0131ndan yap\u0131ld\u0131 ve New York Post<\/strong> ve IHeart<\/strong> gibi b\u00fcy\u00fck isimler de dahil edildi. Podcast d\u00fcnyas\u0131n\u0131n en \u00f6nemli firmalar\u0131ndan IHeart’\u0131n ge\u00e7ti\u011fimiz d\u00f6rt y\u0131l i\u00e7inde oyun i\u00e7i reklamlara 10 milyon dolar<\/strong> yat\u0131r\u0131m yaparak ayda 6 milyondan fazla dinleyici elde etti\u011fi<\/strong> de verilen ifadeler aras\u0131nda yer ald\u0131.<\/p>\n\n\n\n

\n\t\n\t\tSIRADAK\u0130: Nexters H1 2022 f\u0130nansal raporunda y\u0131ldan y\u0131la rekor gel\u0130r art\u0131\u015f\u0131 b\u0130ld\u0130rd\u0130<\/a><\/span>\n\t<\/span>\n<\/h2>\n","protected":false},"excerpt":{"rendered":"Ge\u00e7ti\u011fimiz g\u00fcnlerde payla\u015f\u0131lan bir rapor podcast firmalar\u0131n\u0131n indirme say\u0131lar\u0131n\u0131 art\u0131rmak i\u00e7in oyun i\u00e7i reklamlar\u0131 kulland\u0131\u011f\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne serdi.\n","protected":false},"author":62,"featured_media":46230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8861],"tags":[],"class_list":{"0":"post-46232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=46232"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46232\/revisions"}],"predecessor-version":[{"id":46236,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46232\/revisions\/46236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/46230"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=46232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=46232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=46232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}