{"id":46268,"date":"2022-09-30T19:33:46","date_gmt":"2022-09-30T16:33:46","guid":{"rendered":"https:\/\/mobidictum.com\/?p=46268"},"modified":"2023-03-24T20:26:34","modified_gmt":"2023-03-24T17:26:34","slug":"newzoo-alfa-ve-z-kusak-oyun-aliskanlik-veri-paylasti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/newzoo-alfa-ve-z-kusak-oyun-aliskanlik-veri-paylasti\/","title":{"rendered":"Newzoo, Alfa ve Z ku\u015fa\u011f\u0131n\u0131n oyun al\u0131\u015fkanl\u0131klar\u0131yla ilgili de\u011ferli veriler payla\u015ft\u0131"},"content":{"rendered":"\n<p><strong>Newzoo, Alfa ve Z ku\u015fa\u011f\u0131n\u0131n oyun al\u0131\u015fkanl\u0131klar\u0131yla ilgili de\u011ferli veriler i\u00e7eren<\/strong> bir rapor payla\u015ft\u0131. Yap\u0131lan ankete <strong>36 \u00fclkeden 75.930 ki\u015fi kat\u0131l\u0131rken,<\/strong> her \u00fclkeden ortalama <strong>2.000<\/strong> kat\u0131l\u0131mc\u0131 yer ald\u0131. Z ku\u015fa\u011f\u0131 i\u00e7in 1995 ile 2009 aras\u0131, Alfa ku\u015fa\u011f\u0131 i\u00e7in ise 2010&#8217;dan sonra do\u011fan ki\u015filer baz al\u0131nd\u0131.<\/p>\n\n\n\n<p><strong>\u0130lgili:&nbsp;<\/strong><a href=\"https:\/\/mobidictum.com\/tr\/newzoo-blok-zinciri-ve-play-to-earn-oyunlari-eglence-faktorune-takildi\/\">Newzoo: Blok zinciri ve play-to-earn oyunlar\u0131 \u201ce\u011flence\u201d fakt\u00f6r\u00fcne tak\u0131ld\u0131<\/a><\/p>\n\n\n\n<p>Raporda belirlenen \u00fc\u00e7 kilit veri ise \u015fu \u015fekilde \u00f6zetlendi:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Oyun oynamak Alfa ve Z ku\u015faklar\u0131 i\u00e7in hayatlar\u0131n\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131.<\/li><li>Gen\u00e7 ku\u015faklar oyun oynamay\u0131 sosyalle\u015fmenin bir yolu olarak g\u00f6r\u00fcyor.<\/li><li>Z ve Alfa ku\u015fa\u011f\u0131n\u0131n yar\u0131s\u0131 oyunlara para harc\u0131yor.<\/li><\/ul>\n\n\n\n<p>Raporda <strong>oyunlar\u0131n<\/strong> <strong>gen\u00e7 jenerasyonlar i\u00e7in bir numaral\u0131 e\u011flence kayna\u011f\u0131<\/strong> oldu\u011fu belirtildi. Toplam online pop\u00fclasyonun <strong>%14&#8217;\u00fc<\/strong> oyun veya oyunla alakal\u0131 i\u00e7erikler t\u00fcketirken, Z ku\u015fa\u011f\u0131 i\u00e7in bu say\u0131 <strong>%17&#8217;ye,<\/strong> Alfa ku\u015fa\u011f\u0131 i\u00e7inse <strong>%21&#8217;e<\/strong> y\u00fckseliyor.<\/p>\n\n\n\n<p>Oyun oynamak, izlemek ve di\u011fer etkile\u015fimlerin (tart\u0131\u015fmalar, sahiplik, vb.) t\u00fcm\u00fc g\u00f6ze al\u0131nd\u0131\u011f\u0131nda Alfa ku\u015fa\u011f\u0131n\u0131n <strong>%94&#8217;\u00fc<\/strong> oyunsever olarak nitelendiriliyor. Bu say\u0131 Z ku\u015fa\u011f\u0131 i\u00e7in <strong>%90&#8217;a<\/strong> d\u00fc\u015ferken, online toplumun tamam\u0131 g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda <strong>%79&#8217;luk<\/strong> bir oran ortaya \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p>Raporda yer alan verilere g\u00f6re hem <strong>Z ku\u015fa\u011f\u0131 (%73), hem Alfa ku\u015fa\u011f\u0131 (%69), hem de toplam online pop\u00fclasyon (%60) i\u00e7in mobil en \u00e7ok oyun oynanan platform<\/strong> konumunda. Haftal\u0131k ortalama oyun oynama s\u00fcreleri de ankete dahil edilirken, <strong>Alfa ku\u015fa\u011f\u0131 neredeyse yedi saate ve Z ku\u015fa\u011f\u0131 alt\u0131 saate yak\u0131n<\/strong> olarak belirlenmi\u015f. T\u00fcm online pop\u00fclasyonun ortalamas\u0131 ise <strong>be\u015f saat.<\/strong><\/p>\n\n\n\n<p>Oyunla alakal\u0131 i\u00e7erikler de gen\u00e7 neslin g\u00f6z\u00fcnde daha pop\u00fcler olarak belirlendi. Z ku\u015fa\u011f\u0131 <strong>%70<\/strong> izleme oran\u0131 ile en tepede yer al\u0131rken, Alfa ku\u015fa\u011f\u0131<strong> %68<\/strong> ve online pop\u00fclasyon <strong>%52<\/strong> \u015feklinde s\u0131raland\u0131. Newzoo ayn\u0131 zamanda <strong>\u00e7ok oyunculu ve sosyal \u00f6zellikler i\u00e7eren oyunlar\u0131n Z ku\u015fa\u011f\u0131 i\u00e7in en ilgi \u00e7ekici kategori<\/strong> oldu\u011funu <strong>(%30),<\/strong> bu kategorinin Alfa ku\u015fa\u011f\u0131 i\u00e7in ise <strong>a\u00e7\u0131k d\u00fcnya ke\u015ffetme oyunlar\u0131<\/strong> oldu\u011funu <strong>(%31)<\/strong> ifade etti.<\/p>\n\n\n\n<p><strong>Newzoo firmas\u0131n\u0131n T\u00fcketici Haklar\u0131 Ba\u015fkan\u0131 Jutta Jacob<\/strong> gen\u00e7 nesillerin oyunlarla etkile\u015fimini tarif etmek i\u00e7in raporun a\u00e7\u0131l\u0131\u015f yaz\u0131s\u0131nda \u015fu kelimeleri kulland\u0131:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Gen\u00e7 ku\u015faklar oyun etkile\u015fimi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda eski ku\u015faklara g\u00f6re b\u00fcy\u00fck farkl\u0131l\u0131klar g\u00f6steriyor. Hem daha fazla bo\u015f zaman, hem de daha fazla para oyunlara ve oyunla alakal\u0131 \u00e7e\u015fitli etkile\u015fimlere harcan\u0131yor. Oyunlara bir\u00e7ok farkl\u0131 sebeple yak\u0131nl\u0131k hissettikleri i\u00e7in oyun art\u0131k g\u00fcnl\u00fck hayatlar\u0131n\u0131n bir par\u00e7as\u0131 olmu\u015f durumda.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p>Oyun harcamalar\u0131n\u0131n gen\u00e7 ku\u015faklarda en b\u00fcy\u00fck sebebinin \u00f6zel, oynanabilir i\u00e7erik sat\u0131n almak oldu\u011fu da belirtilenler aras\u0131nda yer ald\u0131. Newzoo ayn\u0131 zamanda Alfa ku\u015fa\u011f\u0131n\u0131n <strong>%93&#8217;\u00fcn\u00fcn,<\/strong> Z ku\u015fa\u011f\u0131n\u0131n ise <strong>%91&#8217;inin<\/strong> <strong>oyun i\u00e7i e\u015fyalara para harcad\u0131\u011f\u0131n\u0131<\/strong> tespit etti. Raporun tamam\u0131na <a href=\"https:\/\/resources.newzoo.com\/hubfs\/Reports\/Consumer%20Insights\/2022_Newzoo_Gen_Alpha_%26_Gen_Z_Report.pdf\" target=\"_blank\" rel=\"nofollow noopener\">buradan<\/a> eri\u015febilirsiniz.<\/p>\n\n\n\n<h2 id=\"siradaki-mobil-oyun-reklamlari-podcastler-icin-milyonlarca-indirme-sagliyor\" class=\"cnvs-block-section-heading cnvs-block-section-heading-1664546255271 haligncenter\" >\n\t<span class=\"cnvs-section-title\">\n\t\t<span>SIRADAK\u0130: <a href=\"https:\/\/mobidictum.com\/tr\/mobil-oyun-reklam-podcast-milyon-indirme-sagliyor\/\" data-type=\"URL\" data-id=\"https:\/\/mobidictum.com\/tr\/mobil-oyun-reklam-podcast-milyon-indirme-sagliyor\/\">Mob\u0130l oyun reklamlar\u0131 podcast\u2019ler \u0130\u00e7\u0130n m\u0130lyonlarca \u0130nd\u0130rme sa\u011fl\u0131yor<\/a><\/span>\n\t<\/span>\n<\/h2>\n","protected":false},"excerpt":{"rendered":"Firma gen\u00e7 ku\u015faklar\u0131n oyunlara daha fazla zaman ve para harcad\u0131\u011f\u0131n\u0131 ifade etti.\n","protected":false},"author":62,"featured_media":32098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8879],"tags":[],"class_list":{"0":"post-46268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporlar","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=46268"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46268\/revisions"}],"predecessor-version":[{"id":46274,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46268\/revisions\/46274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/32098"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=46268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=46268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=46268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}