{"id":46436,"date":"2022-10-03T18:50:28","date_gmt":"2022-10-03T15:50:28","guid":{"rendered":"https:\/\/mobidictum.com\/?p=46436"},"modified":"2022-10-03T18:50:30","modified_gmt":"2022-10-03T15:50:30","slug":"ironsource-roas-optimizer-buyuk-guncelleme-getirdi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/ironsource-roas-optimizer-buyuk-guncelleme-getirdi\/","title":{"rendered":"ironSource, ROAS Optimizer arac\u0131na b\u00fcy\u00fck bir g\u00fcncelleme getirdi\u011fini a\u00e7\u0131klad\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0130srail merkezli <strong>ironSource, ROAS (Return On Ad Spend) Optimizer arac\u0131na \u00f6nemli bir g\u00fcncelleme getirdi\u011fini<\/strong> duyurdu. Bir\u00e7ok yenili\u011fin yan\u0131 s\u0131ra kullan\u0131c\u0131lara reklam kampanyalar\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 uzun vadeli olarak g\u00f6rebilme imkan\u0131 sa\u011flayan g\u00fcncelleme, veriler \u00fczerinden el ile oynama yap\u0131labilmesine de olanak tan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0130lgili:<\/strong> <a href=\"https:\/\/mobidictum.com\/tr\/unity-applovin-teklifini-resmen-reddetti\/\" data-type=\"URL\" data-id=\"https:\/\/mobidictum.com\/tr\/unity-applovin-teklifini-resmen-reddetti\/\">Unity, Applovin\u2019in teklifini resmen reddetti<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu ara\u00e7 kullan\u0131c\u0131lar\u0131n pazar trendlerini g\u00f6rebilmesine ve <strong>g\u00fcnl\u00fck ROAS hedeflerini uzun vadeli ROAS performans\u0131yla kar\u015f\u0131la\u015ft\u0131rabilmesine<\/strong> imkan tan\u0131yor. ROAS Optimizer&#8217;\u0131 kullanarak pazarlamac\u0131lar net bir ROAS hedefi belirleyebilir. Hedef belirlendikten sonra ise<strong> ara\u00e7 parametreleri kullanarak en \u00fcst seviyede \u00f6l\u00e7eklendirme ger\u00e7ekle\u015ftiriyor<\/strong> ve kullan\u0131c\u0131lar\u0131 bu i\u015fi manuel olarak yapmaktan kurtar\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arac\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc kullan\u0131c\u0131lar\u0131n kampanyalar\u0131 hakk\u0131nda daha derin bilgiye sahip olmalar\u0131na ve UA stratejilerini bu bilgiler \u0131\u015f\u0131\u011f\u0131nda g\u00fcncellemelerine olanak tan\u0131yor. IronSource&#8217;un ifadelerine g\u00f6re <strong>ara\u00e7 s\u00fcrekli olarak geli\u015ftiriliyor<\/strong> ve pazarlama ekipleri i\u00e7in daha verimli ve kaliteli destek sunmaya \u00e7aba g\u00f6steriliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>IronSource \u00dcr\u00fcn Ba\u015fkan Yard\u0131mc\u0131s\u0131 Nimrod Zuta <\/strong>\u015firketin hedeflerini \u015fu c\u00fcmlelerle a\u00e7\u0131klad\u0131:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;Otomatik optimizasyon g\u00fcn\u00fcm\u00fcz rekabet\u00e7i UA pazar\u0131nda \u00f6l\u00e7eklendirme ad\u0131na kilit bir konumda yer al\u0131yor. Bu sebeple platformumuz i\u00e7erisinde bir\u00e7ok optimizasyon arac\u0131 geli\u015ftirdik. Bunu hem uygulama i\u00e7i reklamlar hem de ayg\u0131t \u00fczerinden reklamlar i\u00e7in s\u00f6yleyebiliriz. M\u00fc\u015fterilerimize olabildi\u011fince g\u00f6r\u00fcn\u00fcrl\u00fck ve bilgi sa\u011flayabilmek ad\u0131na otomasyon ve \u015feffafl\u0131\u011f\u0131n bu birle\u015fimi teknolojimizi in\u015fa ederken bizim i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Bu sebeple platformumuzu daha ayd\u0131nlat\u0131c\u0131 ve faydal\u0131 veriler olu\u015fturabilmesi ad\u0131na s\u00fcrekli g\u00fcncelliyoruz.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Son g\u00fcncelleme platform \u00fczerinde kullan\u0131c\u0131lar\u0131n kampanyalar\u0131n\u0131 \u00f6zelle\u015ftirmelerine ve ROAS hedeflerini optimize edebilmelerine de olanak sa\u011flayarak pazarlamac\u0131lara hat\u0131r\u0131 say\u0131l\u0131r miktarda zaman kazand\u0131r\u0131yor.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"Firma uygulama geli\u015ftiricilerine daha iyi \u00f6l\u00e7eklenebilirlik ve uygulama i\u00e7i UA stratejisi optimizasyonu konular\u0131nda destek olmay\u0131 hedefliyor.","protected":false},"author":62,"featured_media":32182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-46436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=46436"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46436\/revisions"}],"predecessor-version":[{"id":46439,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46436\/revisions\/46439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/32182"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=46436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=46436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=46436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}