{"id":46470,"date":"2022-10-04T12:17:30","date_gmt":"2022-10-04T09:17:30","guid":{"rendered":"https:\/\/mobidictum.com\/?p=46470"},"modified":"2023-01-31T11:38:42","modified_gmt":"2023-01-31T08:38:42","slug":"homa-games-homa-olarak-yeniden-markalasiyor","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/homa-games-homa-olarak-yeniden-markalasiyor\/","title":{"rendered":"Homa Games g\u00f6rsel kimli\u011fini de\u011fi\u015ftirip Homa olarak yeniden markala\u015f\u0131yor"},"content":{"rendered":"\n

D\u00fcnyan\u0131n \u00f6nde gelen mobil oyun yap\u0131mc\u0131lar\u0131ndan ve yay\u0131nc\u0131lar\u0131ndan biri olan Homa Games, oyun alan\u0131ndaki yeni hedeflerini daha iyi yans\u0131tmak i\u00e7in \u201cHoma\u201d<\/strong> olarak yeniden markala\u015f\u0131yor.<\/p>\n\n\n\n

2018 y\u0131l\u0131nda Daniel Nathan<\/strong> ve Olivier Le Bas<\/strong> taraf\u0131ndan kurulan Frans\u0131z mobil oyun st\u00fcdyosu yakla\u015f\u0131k bir y\u0131l \u00f6nce g\u00f6sterdi\u011fi b\u00fcy\u00fcmenin devam\u0131 i\u00e7in 65 milyon dolarl\u0131k bir yat\u0131r\u0131m toplam\u0131\u015ft\u0131.<\/a> Oyun firmas\u0131 34 \u00fclkede 80\u2019den fazla oyun yay\u0131nlad\u0131 ve bu oyunlar firman\u0131n kuruldu\u011fu g\u00fcnden itibaren 1 milyardan fazla kez indirildi.<\/p>\n\n\n\n

Resmi bas\u0131n bildirisinde logo ve marka ismi de\u011fi\u015fikli\u011finin sebeplerini anlatan Homa, yeni marka kimli\u011finin \u201coyun geli\u015ftiricilerinin yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendiren\u201d<\/em> daha olgun ve disiplinli bir yakla\u015f\u0131ma ilham vermeyi ama\u00e7lad\u0131\u011f\u0131n\u0131 belirtti. Yeni logonun kusursuz simetri ve proposyonlara sahip olmas\u0131n\u0131n sebebi ise bir tasar\u0131mc\u0131dan ziyade yapay zeka algoritmas\u0131 ile tasarlanm\u0131\u015f gibi dizayn edilmesi<\/strong> olarak g\u00f6sterildi.<\/p>\n\n\n\n

\u015eirketin son d\u00f6rt y\u0131ldaki oda\u011f\u0131n\u0131n oyun yap\u0131mc\u0131lar\u0131na y\u00fcksek kaliteli teknolojili \u00fcr\u00fcnler ve hizmetler sa\u011flamak oldu\u011funu s\u00f6yleyen Homa\u2019n\u0131n kurucu orta\u011f\u0131 ve CRO\u2019su Olivier Le Bas, yeni imajlar\u0131n\u0131n \u201ct\u00fcm d\u00fcnyadaki oyun geli\u015ftiricilerine katt\u0131\u011f\u0131 de\u011ferleri ve end\u00fcstride yaratt\u0131\u011f\u0131 fark\u0131 yans\u0131tmak\u201d<\/em> oldu\u011funu s\u00f6yledi.<\/p>\n\n\n\n

Homa\u2019n\u0131n Pazarlama & \u0130leti\u015fim Ba\u015fkan Yard\u0131mc\u0131s\u0131 Brice Vinocour<\/strong> yeniden markala\u015fma hakk\u0131nda \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n

\u201cBa\u015far\u0131l\u0131 ve dikkat \u00e7ekici olmak istiyorsan\u0131z parlak renkler ve dile dolanan bir mesajdan daha fazlas\u0131na ihtiyac\u0131n\u0131z var. Bir \u015feyin daha e\u011flenceli olmas\u0131n\u0131 istiyorsan\u0131z daha fazla titizlik g\u00f6stermelisiniz. “<\/em><\/p>

“Markam\u0131z\u0131n hem yarat\u0131c\u0131l\u0131\u011f\u0131m\u0131z\u0131 hem de disiplinimizi yans\u0131tmas\u0131n\u0131 istiyorduk. Homa\u2019da yapt\u0131\u011f\u0131m\u0131z her \u015feyin temelinde veriler ve ciddi bir zeka var. Geli\u015ftiriciler bu y\u00f6ntemle ihtimalleri ger\u00e7e\u011fe \u00e7evirebilirler.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Homa\u2019n\u0131n yeni marka kimli\u011fi yeni bir renk paleti ile birlikte geliyor. Firma bask\u0131n pembe renginin kullan\u0131lmas\u0131n\u0131n sebebini \u201cyarat\u0131c\u0131l\u0131k ve teknoloji aras\u0131nda g\u00fczel bir denge kurmas\u0131\u201d<\/em> olarak g\u00f6steriyor.<\/p>\n\n\n\n

Yeni sloganlar\u0131n\u0131 \u201cSistemi oyna\u201d<\/em> olarak se\u00e7tiklerini s\u00f6yleyen Vinocour \u201cHoma geli\u015ftiricilerin \u015fanslar\u0131n\u0131 y\u00fckseltmek i\u00e7in bir hile kodu olacak\u201d<\/em> diye ekledi.<\/p>\n\n\n\n

Frans\u0131z oyun st\u00fcdyosu Web3 alan\u0131nda yeni IP\u2019ler yaratmay\u0131 hedefliyor ve bir\u00e7ok ikonik karakterini de yeni markala\u015fma s\u00fcrecine dahil ediyor. Bunlardan biri de bug\u00fcne kadar 180 milyondan fazla indirilen SkyRoller<\/strong> oyununda yer alan ve TikTok \u00fczerinde 250 bin ki\u015filik hayran kitlesine sahip Valentine<\/strong>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

“Sistemle oynamaya haz\u0131r m\u0131s\u0131n\u0131z?”<\/p>\n","protected":false},"author":64,"featured_media":46443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-46470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=46470"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46470\/revisions"}],"predecessor-version":[{"id":46476,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46470\/revisions\/46476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/46443"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=46470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=46470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=46470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}