{"id":46919,"date":"2022-10-06T17:40:39","date_gmt":"2022-10-06T14:40:39","guid":{"rendered":"https:\/\/mobidictum.com\/?p=46919"},"modified":"2024-03-28T18:26:23","modified_gmt":"2024-03-28T15:26:23","slug":"facebook-gaming-etki-olcumleme-mbc-2022","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/facebook-gaming-etki-olcumleme-mbc-2022\/","title":{"rendered":"Facebook Gaming ile etki \u00f6l\u00e7\u00fcmleme &#8211; MBC 2022"},"content":{"rendered":"\n<p><strong>Facebook Gaming&#8217;in Pazar Orta Sat\u0131\u015f M\u00fcd\u00fcr\u00fc Sue Howley ve Pazarlama Bilimi Orta\u011f\u0131 Anna Groger<\/strong> kat\u0131ld\u0131klar\u0131 <strong>Mobidictum Business Conference&#8217;ta<\/strong> bir sunum ger\u00e7ekle\u015ftirdiler. \u0130kili de\u011fi\u015fen ekosistemde reklamc\u0131lar\u0131n nas\u0131l s\u00fcrd\u00fcr\u00fclebilir \u00f6l\u00e7\u00fcm stratejileri olu\u015fturabileceklerinden bahsetti ve oyun firmalar\u0131n\u0131n performans\u0131 nas\u0131l de\u011ferlendirdi\u011fi konusunda yeni engeller ortaya koydu.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Measuring Impact - MBC 2022, Facebook Gaming\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ojGxqlLUxi0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Howley ve Groger \u00f6zette d\u00f6rt kilit noktaya de\u011findi:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Yeni gizlilik kurallar\u0131 \u00f6l\u00e7\u00fcm yapmay\u0131 pazarlamac\u0131lar i\u00e7in daha zor hale getirdi.<\/li><li>Reklamc\u0131lar aray\u0131 kapatmak i\u00e7in Experiments ve Marketing Mix Modeling (MMM) gibi alternatif yakla\u015f\u0131mlar denemeye ba\u015flad\u0131.<\/li><li>Pazarlamac\u0131lar karl\u0131l\u0131\u011f\u0131 art\u0131rmak ve i\u015f b\u00fcy\u00fcmesini beslemek i\u00e7in kendilerinin \u00f6nem verdi\u011fi y\u00f6ntem ve metrikleri kullanmaya odaklanmal\u0131.<\/li><li>Attribution, Experiments ve MMM aras\u0131ndaki dengeyi do\u011fru kuran reklamc\u0131lar ba\u015far\u0131ya ula\u015fmak ad\u0131na do\u011fru konumdalar.<\/li><\/ul>\n\n\n\n<p>Sonras\u0131nda Anna Groger, MMM&#8217;in ne oldu\u011funu \u015fu kelimelerle anlatt\u0131:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>&#8220;MMM gizlilik dostu ve olduk\u00e7a esnek bir teknik. Ondan bu denli y\u00fcksek bir sesle bahsetmemizin nedenlerinden biri, kullan\u0131m\u0131n\u0131n ve uygulamas\u0131n\u0131n gelecekte de ayn\u0131 kalacak olmas\u0131.&#8221;<\/em><\/p><\/blockquote>\n\n\n\n<p>Daha sonras\u0131nda <strong>Contemporary MMM&#8217;in<\/strong> ne oldu\u011funu a\u00e7\u0131klayan Groger klasik Attribution ve klasik MMM&#8217;in bir kar\u0131\u015f\u0131m\u0131 olarak iki d\u00fcnyan\u0131n da en faydal\u0131 yanlar\u0131n\u0131 ald\u0131\u011f\u0131n\u0131 ifade etti. Otomasyon seviyesi y\u00fcksek, ayr\u0131nt\u0131l\u0131 bir seviye olu\u015fturabilen ve deneyler yaparak isabeti ve kalibrasyonu art\u0131rabilen bir y\u00f6ntem.<\/p>\n\n\n\n<p>\u0130kili <strong>t\u00fcm \u00f6l\u00e7\u00fcm y\u00f6ntemlerinin e\u015fit olmad\u0131\u011f\u0131n\u0131 ve hi\u00e7birinin m\u00fckemmel olmad\u0131\u011f\u0131n\u0131, ancak hepsinin olduk\u00e7a i\u015fe yarar oldu\u011funu<\/strong> ifade etti. Groger daha sonra bu y\u00f6ntemlerin farkl\u0131 \u00f6zelliklerinden detayl\u0131ca bahsetti ve bir \u00f6rneklendirme yaparak arg\u00fcmanlar\u0131n\u0131 sa\u011flamla\u015ft\u0131rd\u0131.<\/p>\n\n\n\n<p>Sunumun son anlar\u0131nda \u00f6l\u00e7\u00fcm stratejisi olu\u015fturmak i\u00e7in en uygun \u00e7\u00f6z\u00fcm dile getirildi ve <strong>Meta&#8217;n\u0131n Oyun Pazarlama Bilimi Ba\u015fkan\u0131 Kate Minogue&#8217;un<\/strong> bir s\u00f6z\u00fc payla\u015f\u0131ld\u0131. Sunumun tamam\u0131na ve daha fazla i\u00e7eri\u011fe a\u015fa\u011f\u0131daki butona t\u0131klayarak ula\u015fabilirsiniz.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/channel\/UCByQiGC0DFXuEMc8zGikNQw\" style=\"background-color:#be1625\" rel=\"nofollow noopener\" target=\"_blank\">MOBIDICTUM YOUTUBE KANALINA BURAYA TIKLAYARAK ULA\u015eAB\u0130L\u0130RS\u0130N\u0130Z<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Gaming&#8217;den Anna Groger ve Sue Howley, Mobidictum Business Conference&#8217;ta s\u00fcrd\u00fcr\u00fclebilir \u00f6l\u00e7\u00fcm stratejileri hakk\u0131nda de\u011ferli bilgiler payla\u015ft\u0131.<\/p>\n","protected":false},"author":62,"featured_media":46938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8875],"tags":[],"class_list":["post-46919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akademi"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=46919"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46919\/revisions"}],"predecessor-version":[{"id":46923,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46919\/revisions\/46923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/46938"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=46919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=46919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=46919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}