{"id":46919,"date":"2022-10-06T17:40:39","date_gmt":"2022-10-06T14:40:39","guid":{"rendered":"https:\/\/mobidictum.com\/?p=46919"},"modified":"2024-03-28T18:26:23","modified_gmt":"2024-03-28T15:26:23","slug":"facebook-gaming-etki-olcumleme-mbc-2022","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/facebook-gaming-etki-olcumleme-mbc-2022\/","title":{"rendered":"Facebook Gaming ile etki \u00f6l\u00e7\u00fcmleme &#8211; MBC 2022"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Facebook Gaming\u2019in Pazar Orta Sat\u0131\u015f M\u00fcd\u00fcr\u00fc Sue Howley ve Pazarlama Bilimi Orta\u011f\u0131 Anna Groger<\/strong> kat\u0131ld\u0131klar\u0131 <strong>Mobidictum Business Conference\u2019ta<\/strong> bir sunum ger\u00e7ekle\u015ftirdiler. \u0130kili de\u011fi\u015fen ekosistemde reklamc\u0131lar\u0131n nas\u0131l s\u00fcrd\u00fcr\u00fclebilir \u00f6l\u00e7\u00fcm stratejileri olu\u015fturabileceklerinden bahsetti ve oyun firmalar\u0131n\u0131n performans\u0131 nas\u0131l de\u011ferlendirdi\u011fi konusunda yeni engeller ortaya koydu.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Measuring Impact - MBC 2022, Facebook Gaming\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ojGxqlLUxi0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Howley ve Groger \u00f6zette d\u00f6rt kilit noktaya de\u011findi:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Yeni gizlilik kurallar\u0131 \u00f6l\u00e7\u00fcm yapmay\u0131 pazarlamac\u0131lar i\u00e7in daha zor hale getirdi.<\/li><li>Reklamc\u0131lar aray\u0131 kapatmak i\u00e7in Experiments ve Marketing Mix Modeling (MMM) gibi alternatif yakla\u015f\u0131mlar denemeye ba\u015flad\u0131.<\/li><li>Pazarlamac\u0131lar karl\u0131l\u0131\u011f\u0131 art\u0131rmak ve i\u015f b\u00fcy\u00fcmesini beslemek i\u00e7in kendilerinin \u00f6nem verdi\u011fi y\u00f6ntem ve metrikleri kullanmaya odaklanmal\u0131.<\/li><li>Attribution, Experiments ve MMM aras\u0131ndaki dengeyi do\u011fru kuran reklamc\u0131lar ba\u015far\u0131ya ula\u015fmak ad\u0131na do\u011fru konumdalar.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sonras\u0131nda Anna Groger, MMM\u2019in ne oldu\u011funu \u015fu kelimelerle anlatt\u0131:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cMMM gizlilik dostu ve olduk\u00e7a esnek bir teknik. Ondan bu denli y\u00fcksek bir sesle bahsetmemizin nedenlerinden biri, kullan\u0131m\u0131n\u0131n ve uygulamas\u0131n\u0131n gelecekte de ayn\u0131 kalacak olmas\u0131.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Daha sonras\u0131nda <strong>Contemporary MMM\u2019in<\/strong> ne oldu\u011funu a\u00e7\u0131klayan Groger klasik Attribution ve klasik MMM\u2019in bir kar\u0131\u015f\u0131m\u0131 olarak iki d\u00fcnyan\u0131n da en faydal\u0131 yanlar\u0131n\u0131 ald\u0131\u011f\u0131n\u0131 ifade etti. Otomasyon seviyesi y\u00fcksek, ayr\u0131nt\u0131l\u0131 bir seviye olu\u015fturabilen ve deneyler yaparak isabeti ve kalibrasyonu art\u0131rabilen bir y\u00f6ntem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130kili <strong>t\u00fcm \u00f6l\u00e7\u00fcm y\u00f6ntemlerinin e\u015fit olmad\u0131\u011f\u0131n\u0131 ve hi\u00e7birinin m\u00fckemmel olmad\u0131\u011f\u0131n\u0131, ancak hepsinin olduk\u00e7a i\u015fe yarar oldu\u011funu<\/strong> ifade etti. Groger daha sonra bu y\u00f6ntemlerin farkl\u0131 \u00f6zelliklerinden detayl\u0131ca bahsetti ve bir \u00f6rneklendirme yaparak arg\u00fcmanlar\u0131n\u0131 sa\u011flamla\u015ft\u0131rd\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sunumun son anlar\u0131nda \u00f6l\u00e7\u00fcm stratejisi olu\u015fturmak i\u00e7in en uygun \u00e7\u00f6z\u00fcm dile getirildi ve <strong>Meta\u2019n\u0131n Oyun Pazarlama Bilimi Ba\u015fkan\u0131 Kate Minogue\u2019un<\/strong> bir s\u00f6z\u00fc payla\u015f\u0131ld\u0131. Sunumun tamam\u0131na ve daha fazla i\u00e7eri\u011fe a\u015fa\u011f\u0131daki butona t\u0131klayarak ula\u015fabilirsiniz.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/channel\/UCByQiGC0DFXuEMc8zGikNQw\" style=\"background-color:#be1625\" rel=\"nofollow noopener\" target=\"_blank\">MOBIDICTUM YOUTUBE KANALINA BURAYA TIKLAYARAK ULA\u015eAB\u0130L\u0130RS\u0130N\u0130Z<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Facebook Gaming'den Anna Groger ve Sue Howley, Mobidictum Business Conference'ta s\u00fcrd\u00fcr\u00fclebilir \u00f6l\u00e7\u00fcm stratejileri hakk\u0131nda de\u011ferli bilgiler payla\u015ft\u0131.","protected":false},"author":62,"featured_media":46938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8875],"tags":[],"class_list":["post-46919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akademi"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=46919"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46919\/revisions"}],"predecessor-version":[{"id":46923,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/46919\/revisions\/46923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/46938"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=46919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=46919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=46919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}