{"id":47616,"date":"2022-10-13T13:19:00","date_gmt":"2022-10-13T10:19:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=47616"},"modified":"2023-04-25T11:29:49","modified_gmt":"2023-04-25T08:29:49","slug":"apple-search-ads-pazar-buyume-gizlilik-sonra-uc-katlandi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/apple-search-ads-pazar-buyume-gizlilik-sonra-uc-katlandi\/","title":{"rendered":"Apple Search Ads’in pazar b\u00fcy\u00fcmesi gizlilik de\u011fi\u015fikliklerinden sonra \u00fc\u00e7e katland\u0131"},"content":{"rendered":"\n

Yeni bir rapora g\u00f6re Apple Search Ads<\/strong> ciddi bir b\u00fcy\u00fcme g\u00f6stererek 2020’nin ilk yar\u0131s\u0131na k\u0131yasla \u00fc\u00e7 kat\u0131 pazar hissesine<\/strong> sahip oldu. Ayr\u0131ca Apple Search Ads, iOS \u00fczerindeki bir numaral\u0131 medya kayna\u011f\u0131 olmay\u0131<\/strong> da ba\u015fard\u0131.<\/p>\n\n\n\n

\u0130lgili: <\/strong>Apple euro b\u00f6lgesi ve Asya\u2019daki App Store fiyatlar\u0131n\u0131 art\u0131raca\u011f\u0131n\u0131 duyurdu<\/a>
<\/p>\n\n\n\n

Raporda 2021’in ikinci yar\u0131s\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda Google Ads<\/strong> ve Meta Ads’in<\/strong> de pazar hisselerinde kay\u0131p ya\u015fad\u0131\u011f\u0131 ve daha k\u00fc\u00e7\u00fck \u00e7apl\u0131 firmalar\u0131n geni\u015fleme g\u00f6sterdi\u011fi yazd\u0131. \u0130ki dev Android pazar\u0131nda ise hala lider konumda bulunuyor.<\/p>\n\n\n\n

Bu iki firman\u0131n i\u00e7inde iOS gizlilik de\u011fi\u015fikliklerinden en \u00e7ok etkilenen Meta olmu\u015ftu ve 2020 y\u0131l\u0131nda iOS’te b\u00fcy\u00fck ba\u015far\u0131 kaydetmesine ra\u011fmen de\u011fi\u015fim sonras\u0131 b\u00fcy\u00fck kay\u0131plar ya\u015fad\u0131.<\/p>\n\n\n\n

Apple Search Ads i\u00e7in ise rapor “SKAN’den ba\u011f\u0131ms\u0131z olarak i\u015flev g\u00f6r\u00fcyor ve ATT iznine gerek duymadan kullan\u0131c\u0131lar\u0131 ili\u015fkilendirebiliyor” <\/em>ifadelerini kulland\u0131. Apple Ads Search ayr\u0131ca oyun d\u0131\u015f\u0131 alanda da a\u00e7\u0131k ara liderli\u011fini s\u00fcrd\u00fcrmeyi ba\u015fard\u0131. <\/strong>Apple yak\u0131n gelecekte reklam birimini geni\u015fletmeyi de d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n\n\n\n

AppsFlyer taraf\u0131ndan haz\u0131rlanan raporda reklam pazar\u0131 ile ilgili detayl\u0131 bilgiler yer al\u0131yor. AppsFlyer’\u0131n Pazar Analiz Direkt\u00f6r\u00fc Shani Rosenfelder<\/strong> gizlilik de\u011fi\u015fiklikleriyle ilgili d\u00fc\u015f\u00fcncelerini \u015fu s\u00f6zlerle ifade etti:<\/p>\n\n\n\n

“Bu de\u011fi\u015fiklikler pazarlamac\u0131lar ve medya \u015firketleri i\u00e7in bir\u00e7ok f\u0131rsat yaratt\u0131. Apple’\u0131n gizlilik de\u011fi\u015fiklikleri engeller olu\u015fturmaya devam ediyor ve makroekonomik ko\u015fullar medya maliyetlerini art\u0131rarak pazarlamac\u0131lar\u0131 en karl\u0131 medya kaynaklar\u0131na ve kanallar\u0131na itiyor.”<\/em><\/p><\/blockquote>\n\n\n\n

“Ekosistemdeki oyuncular riskten uzak bir \u00e7evreye h\u0131zla adapte olarak verimlili\u011fi stabil tutabilmek ad\u0131na ola\u011fand\u0131\u015f\u0131 d\u00fc\u015f\u00fcnmeyi \u00f6\u011frenmeliler. Bu ko\u015fullara ayak uydurabilmek gelece\u011fin kazananlar\u0131n\u0131 ve kaybedenlerini belirlerken kilit fakt\u00f6r olarak kar\u015f\u0131m\u0131za \u00e7\u0131kacak.”<\/em><\/p><\/blockquote>\n\n\n\n

Performance Index 15 raporu<\/strong> 2022’nin ilk yar\u0131s\u0131ndaki pazar durumu, makro fakt\u00f6rler, ironSource ve Mintegral’in pazar pay\u0131 art\u0131\u015f\u0131 ve Google, Meta ve Apple hakk\u0131nda daha bir\u00e7ok detayl\u0131 bilgiye yer veriyor. <\/p>\n\n\n\n

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Raporun tamam\u0131NI OKU<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Yak\u0131n d\u00f6nemde payla\u015f\u0131lan bir raporda Apple \u00fc\u00e7 kat b\u00fcy\u00fcme g\u00f6sterirken Google Ads ve Meta Ads’in kay\u0131plar ya\u015fad\u0131\u011f\u0131 ifade edildi.\n","protected":false},"author":62,"featured_media":47601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8879],"tags":[],"class_list":{"0":"post-47616","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporlar","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/47616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=47616"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/47616\/revisions"}],"predecessor-version":[{"id":48124,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/47616\/revisions\/48124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/47601"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=47616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=47616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=47616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}