{"id":47616,"date":"2022-10-13T13:19:00","date_gmt":"2022-10-13T10:19:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=47616"},"modified":"2023-04-25T11:29:49","modified_gmt":"2023-04-25T08:29:49","slug":"apple-search-ads-pazar-buyume-gizlilik-sonra-uc-katlandi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/apple-search-ads-pazar-buyume-gizlilik-sonra-uc-katlandi\/","title":{"rendered":"Apple Search Ads’in pazar b\u00fcy\u00fcmesi gizlilik de\u011fi\u015fikliklerinden sonra \u00fc\u00e7e katland\u0131"},"content":{"rendered":"\n

Yeni bir rapora g\u00f6re Apple Search Ads<\/strong> ciddi bir b\u00fcy\u00fcme g\u00f6stererek 2020\u2019nin ilk yar\u0131s\u0131na k\u0131yasla \u00fc\u00e7 kat\u0131 pazar hissesine<\/strong> sahip oldu. Ayr\u0131ca Apple Search Ads, iOS \u00fczerindeki bir numaral\u0131 medya kayna\u011f\u0131 olmay\u0131<\/strong> da ba\u015fard\u0131.<\/p>\n\n\n\n

\u0130lgili: <\/strong>Apple euro b\u00f6lgesi ve Asya\u2019daki App Store fiyatlar\u0131n\u0131 art\u0131raca\u011f\u0131n\u0131 duyurdu<\/a>
<\/p>\n\n\n\n

Raporda 2021\u2019in ikinci yar\u0131s\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda Google Ads<\/strong> ve Meta Ads\u2019in<\/strong> de pazar hisselerinde kay\u0131p ya\u015fad\u0131\u011f\u0131 ve daha k\u00fc\u00e7\u00fck \u00e7apl\u0131 firmalar\u0131n geni\u015fleme g\u00f6sterdi\u011fi yazd\u0131. \u0130ki dev Android pazar\u0131nda ise hala lider konumda bulunuyor.<\/p>\n\n\n\n

Bu iki firman\u0131n i\u00e7inde iOS gizlilik de\u011fi\u015fikliklerinden en \u00e7ok etkilenen Meta olmu\u015ftu ve 2020 y\u0131l\u0131nda iOS\u2019te b\u00fcy\u00fck ba\u015far\u0131 kaydetmesine ra\u011fmen de\u011fi\u015fim sonras\u0131 b\u00fcy\u00fck kay\u0131plar ya\u015fad\u0131.<\/p>\n\n\n\n

Apple Search Ads i\u00e7in ise rapor \u201cSKAN\u2019den ba\u011f\u0131ms\u0131z olarak i\u015flev g\u00f6r\u00fcyor ve ATT iznine gerek duymadan kullan\u0131c\u0131lar\u0131 ili\u015fkilendirebiliyor\u201d <\/em>ifadelerini kulland\u0131. Apple Ads Search ayr\u0131ca oyun d\u0131\u015f\u0131 alanda da a\u00e7\u0131k ara liderli\u011fini s\u00fcrd\u00fcrmeyi ba\u015fard\u0131. <\/strong>Apple yak\u0131n gelecekte reklam birimini geni\u015fletmeyi de d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n\n\n\n

AppsFlyer taraf\u0131ndan haz\u0131rlanan raporda reklam pazar\u0131 ile ilgili detayl\u0131 bilgiler yer al\u0131yor. AppsFlyer\u2019\u0131n Pazar Analiz Direkt\u00f6r\u00fc Shani Rosenfelder<\/strong> gizlilik de\u011fi\u015fiklikleriyle ilgili d\u00fc\u015f\u00fcncelerini \u015fu s\u00f6zlerle ifade etti:<\/p>\n\n\n\n

\u201cBu de\u011fi\u015fiklikler pazarlamac\u0131lar ve medya \u015firketleri i\u00e7in bir\u00e7ok f\u0131rsat yaratt\u0131. Apple\u2019\u0131n gizlilik de\u011fi\u015fiklikleri engeller olu\u015fturmaya devam ediyor ve makroekonomik ko\u015fullar medya maliyetlerini art\u0131rarak pazarlamac\u0131lar\u0131 en karl\u0131 medya kaynaklar\u0131na ve kanallar\u0131na itiyor.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

\u201cEkosistemdeki oyuncular riskten uzak bir \u00e7evreye h\u0131zla adapte olarak verimlili\u011fi stabil tutabilmek ad\u0131na ola\u011fand\u0131\u015f\u0131 d\u00fc\u015f\u00fcnmeyi \u00f6\u011frenmeliler. Bu ko\u015fullara ayak uydurabilmek gelece\u011fin kazananlar\u0131n\u0131 ve kaybedenlerini belirlerken kilit fakt\u00f6r olarak kar\u015f\u0131m\u0131za \u00e7\u0131kacak.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Performance Index 15 raporu<\/strong> 2022\u2019nin ilk yar\u0131s\u0131ndaki pazar durumu, makro fakt\u00f6rler, ironSource ve Mintegral\u2019in pazar pay\u0131 art\u0131\u015f\u0131 ve Google, Meta ve Apple hakk\u0131nda daha bir\u00e7ok detayl\u0131 bilgiye yer veriyor. <\/p>\n\n\n\n

\n
Raporun tamam\u0131NI OKU<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Yak\u0131n d\u00f6nemde payla\u015f\u0131lan bir raporda Apple \u00fc\u00e7 kat b\u00fcy\u00fcme g\u00f6sterirken Google Ads ve Meta Ads'in kay\u0131plar ya\u015fad\u0131\u011f\u0131 ifade edildi.","protected":false},"author":62,"featured_media":47601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-47616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/47616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=47616"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/47616\/revisions"}],"predecessor-version":[{"id":48124,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/47616\/revisions\/48124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/47601"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=47616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=47616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=47616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}