{"id":48024,"date":"2022-10-18T12:29:39","date_gmt":"2022-10-18T09:29:39","guid":{"rendered":"https:\/\/mobidictum.com\/?p=48024"},"modified":"2023-01-31T11:23:17","modified_gmt":"2023-01-31T08:23:17","slug":"yeni-veri-alim-mobil-studyo-oyun-kendi-yayin-gosterdi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/yeni-veri-alim-mobil-studyo-oyun-kendi-yayin-gosterdi\/","title":{"rendered":"Yeni veriler al\u0131m\u0131 ger\u00e7ekle\u015fen mobil st\u00fcdyolar\u0131n oyunlar\u0131n %85&#8217;ini kendilerinin yay\u0131nlad\u0131\u011f\u0131n\u0131 g\u00f6sterdi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">San Francisco ve Londra merkezli <strong>Pollen VC<\/strong> yeni ara\u015ft\u0131rmas\u0131nda <strong>sat\u0131n al\u0131m\u0131 ger\u00e7ekle\u015fen st\u00fcdyolar\u0131n %85\u2019inin oyunlar\u0131n\u0131 kendilerinin yay\u0131nlad\u0131klar\u0131n\u0131<\/strong> g\u00f6zler \u00f6n\u00fcne serdi. Mart 2021\u2019den \u015fubat 2022\u2019ye kadar olan t\u00fcm M&A anla\u015fmalar\u0131n\u0131 i\u00e7eren veride <strong>st\u00fcdyolar\u0131n %15\u2019inin \u00fc\u00e7\u00fcnc\u00fc \u015fah\u0131s oyunlar yay\u0131nlad\u0131klar\u0131 ve hi\u00e7birinin mobil oyun yay\u0131nc\u0131lar\u0131yla \u00e7al\u0131\u015fmad\u0131\u011f\u0131<\/strong> bilgileri yer al\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0130lgili:\u00a0<\/strong><a href=\"https:\/\/mobidictum.com\/tr\/gamerefinery-yeni-mobile-game-market-rapor-paylasti\/\">GameRefinery eyl\u00fcl ay\u0131n\u0131n Mobile Game Market Review raporunu payla\u015ft\u0131<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir yay\u0131nc\u0131yla \u00e7al\u0131\u015fman\u0131n ge\u00e7mi\u015fte \u00f6zellikle <strong>pazarlama, yat\u0131r\u0131m ve reklam<\/strong> \u00fczerinde \u00f6nemli faydalar\u0131 vard\u0131. G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re mobil oyun yap\u0131mc\u0131lar\u0131 Apple\u2019\u0131n yeni gizlilik kurallar\u0131ndan sonra gelirleri payla\u015fmay\u0131 ve oyun haklar\u0131n\u0131 kaybetmeyi mant\u0131kl\u0131 bulmamaya ba\u015flad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pollen VC yay\u0131nc\u0131 firmalar\u0131n iyi anla\u015fmalar sa\u011flayamamas\u0131 sebebiyle kendi yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131 yapman\u0131n gittik\u00e7e daha pop\u00fcler oldu\u011funu ifade etti. Firma standart bir anla\u015fmada <strong>gelirlerin %60\u2019\u0131n\u0131n yay\u0131nc\u0131 taraf\u0131na gitti\u011fini belirtiyor.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pollen VC\u2019nin Ba\u015fkan Yard\u0131mc\u0131lar\u0131ndan Stanislav Rudoi<\/strong> konu hakk\u0131nda yorumlar yaparak IDFA sonras\u0131 dinamiklerin de\u011fi\u015fti\u011fini s\u00f6yledi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cIDFA sonras\u0131 ortam y\u0131llard\u0131r g\u00f6rd\u00fc\u011f\u00fcm\u00fcz trendi h\u0131zland\u0131rd\u0131 ve da\u011f\u0131t\u0131c\u0131 odakl\u0131 M&A yerine IP odakl\u0131 y\u00f6nteme ge\u00e7ildi. Bir st\u00fcdyonun oyuncular taraf\u0131ndan \u00e7ok\u00e7a be\u011fenilmesi kendi yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131 yapan bir st\u00fcdyonun sat\u0131n al\u0131m\u0131n\u0131 hem IP, hem de oyuncu kitlesi bak\u0131m\u0131ndan daha de\u011ferli hale getiriyor.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CEO Martin Macmillan<\/strong> ise d\u00fc\u015f\u00fcncelerini \u015fu s\u00f6zlerle dile getirdi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cOyun st\u00fcdyolar\u0131 mobil oyunlar\u0131 risk sermayesiyle yay\u0131nlama anla\u015fmalar\u0131ndan gittik\u00e7e uzakla\u015f\u0131yor. M&A verilerimize g\u00f6re sat\u0131n al\u0131nmak isteyen st\u00fcdyolar\u0131n kendi yay\u0131nc\u0131l\u0131klar\u0131n\u0131 yapma yeteneklerini geli\u015ftirmeleri ya da bunu \u00fc\u00e7\u00fcnc\u00fc \u015fah\u0131slardan yay\u0131nc\u0131l\u0131k ad\u0131na destek alarak ba\u015farmalar\u0131 gerekti\u011fini g\u00f6steriyor.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Firma <strong>1 milyar dolar\u0131n \u00fczerindeki anla\u015fmalar\u0131n daha isabetli bir veri ak\u0131\u015f\u0131 ad\u0131na ara\u015ft\u0131rmaya dahil edilmedi\u011fini<\/strong> de belirtiyor. Bir risk sermayesi yat\u0131r\u0131mc\u0131s\u0131 olarak firma bu ara\u015ft\u0131rman\u0131n, ba\u015far\u0131l\u0131 bir M&A stratejisi i\u00e7in kendi yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131 yapma fikrini sa\u011flamla\u015ft\u0131rd\u0131\u011f\u0131n\u0131 da notlar\u0131na ekledi.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"Pollen VC taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rma kendi yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131 yapman\u0131n iyi bir M&A stratejisi ad\u0131na \u00f6nemini g\u00f6zler \u00f6n\u00fcne seriyor.","protected":false},"author":62,"featured_media":48014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-48024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/48024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=48024"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/48024\/revisions"}],"predecessor-version":[{"id":48033,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/48024\/revisions\/48033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/48014"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=48024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=48024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=48024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}