{"id":48317,"date":"2022-10-19T22:04:25","date_gmt":"2022-10-19T19:04:25","guid":{"rendered":"https:\/\/mobidictum.com\/?p=48317"},"modified":"2023-03-24T20:47:26","modified_gmt":"2023-03-24T17:47:26","slug":"uygulama-simge-olusturmak-ornek-aciklama","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/uygulama-simge-olusturmak-ornek-aciklama\/","title":{"rendered":"Bir uygulama simgesi olu\u015fturmak &#8211; En iyi \u00f6rneklerle a\u00e7\u0131klama"},"content":{"rendered":"\n<p>LinkedIn foto\u011fraf\u0131n\u0131z\u0131n sizi do\u011fru temsil edebilmesi ve m\u00fckemmel olmas\u0131 i\u00e7in saatlerce u\u011fra\u015ft\u0131\u011f\u0131n\u0131z\u0131 hat\u0131rl\u0131yor musunuz? \u0130\u015fte, bir ki\u015fi i\u00e7in LinkedIn profil foto\u011fraf\u0131 neyse, bir uygulama i\u00e7in de simgesi tam olarak o. Simgeler insanlar\u0131n uygulamalar\u0131 g\u00f6r\u00fcp tan\u0131ma an\u0131ndaki ilk izlenimi yarat\u0131r.<\/p>\n\n\n\n<p>G\u00f6rseller ve \u00e7izimler ileti\u015fim ad\u0131na her daim b\u00fcy\u00fck \u00f6nem ta\u015f\u0131m\u0131\u015ft\u0131r. Uygulama simgeleri de bir uygulaman\u0131n yapabileceklerini etkileyici ve estetik bir \u015fekilde yans\u0131tabilmelidir. Bir uygulama i\u00e7in en uygun simgeyi bulmak zaman ve \u00e7aba gerektirse de, uzun d\u00f6nemde bir\u00e7ok fayda sa\u011flar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Firmalar neden simgelerini yeniler &#8211; Uygulama simgesi yenileme \u00f6rnekleri<\/h2>\n\n\n\n<p>Diyelim ki uygulaman\u0131z i\u00e7in m\u00fckemmel simgeyi buldunuz, \u00e7\u0131k\u0131\u015f\u0131n\u0131 yapt\u0131n\u0131z ve bir s\u00fcre piyasada ba\u015far\u0131 g\u00f6sterdi. \u0130\u015f burada bitiyor mu? Hay\u0131r, pek de\u011fil. Uygulamalar  de\u011fi\u015fen trendlere ayak uydurmak i\u00e7in zaman zaman simgelerini yenileyebilirler. Tasar\u0131mc\u0131lar da kullan\u0131c\u0131lar\u0131 etkileyebilmek ad\u0131na yeni yollar aramaya devam eder.<\/p>\n\n\n\n<p>Peki 2022&#8217;de m\u00fckemmel bir simge nas\u0131l yap\u0131l\u0131r ya da eski bir simge nas\u0131l do\u011fru \u015fekilde yenilenir? Adjust bu sorunun cevab\u0131n\u0131 biliyor ve \u00f6nemli \u00f6rnekler \u00fczerinden bilgilerini payla\u015f\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Play Store<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-6-1024x576.jpg\" alt=\"\" class=\"wp-image-48300\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-6-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-6-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-6-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-6-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-6-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-6-1160x653.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-6.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Adjust, Google&#8217;\u0131n uygulama simgesine ufak dokunu\u015flar yapt\u0131\u011f\u0131n\u0131 ifade ediyor. K\u00f6\u015feler daha yuvarlak ve simgeyi dolduran renkler ton de\u011fi\u015ftirmiyor; yaln\u0131zca mavi, ye\u015fil, k\u0131rm\u0131z\u0131 ve sar\u0131 var. Firma bu de\u011fi\u015fimin Google&#8217;\u0131n t\u00fcm logolar\u0131n\u0131 ayn\u0131 \u00e7at\u0131 alt\u0131nda birle\u015ftirmeye \u00e7al\u0131\u015fmas\u0131ndan kaynakland\u0131\u011f\u0131n\u0131 ifade ediyor. Uygulama simgesinin Google Chrome gibi di\u011fer logolara benzemesinin sebebi de bu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yubo<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-1-6-1024x576.jpg\" alt=\"\" class=\"wp-image-48302\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-1-6-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-1-6-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-1-6-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-1-6-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-1-6-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-1-6-1160x653.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-1-6.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Canl\u0131 yay\u0131n video uygulamas\u0131 simgesinin g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc 2021 y\u0131l\u0131nda de\u011fi\u015ftirmi\u015fti. Adjust uygulaman\u0131n gen\u00e7 kitlesine daha iyi hitap edebilmek ad\u0131na daha arkada\u015f canl\u0131s\u0131 bir simge olu\u015fturdu\u011fu yorumunu yap\u0131yor. Firma ayr\u0131ca sar\u0131n\u0131n bir ton daha koyu oldu\u011funu, Yubo&#8217;nun rakibi Snapchat&#8217;e ait renkten farkl\u0131 bir tona ge\u00e7ti\u011fini belirtiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Remind<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-2-1-1024x576.jpg\" alt=\"\" class=\"wp-image-48304\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-2-1-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-2-1-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-2-1-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-2-1-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-2-1-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-2-1-1160x653.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-2-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Remind hem buluta, hem de beyne benzeyen simgesiyle on y\u0131l devam ettikten sonra daha basit olan &#8220;R&#8221; logosuna ge\u00e7ti. \u00d6nceleri bir okul ileti\u015fim uygulamas\u0131yken yeni \u00f6zellikler ve alanlar ekleyerek e\u011fitim alan\u0131nda bir platforma d\u00f6n\u00fc\u015fen Remind, simgesini firmay\u0131 daha iyi temsil etti\u011fi i\u00e7in yenileme karar\u0131 ald\u0131. Adjust ayr\u0131ca eski simgenin d\u00fc\u015f\u00fcnce ya da mesaj balonuna \u00e7ok benzedi\u011fini ve bu gibi ikonlar\u0131n \u00e7ok kullan\u0131ld\u0131\u011f\u0131n\u0131 ifade ediyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram<\/h2>\n\n\n\n<p>Instagram ge\u00e7ti\u011fimiz 12 y\u0131l boyunca farkl\u0131 farkl\u0131 simgeler kulland\u0131. Adjust firman\u0131n ilk kullanmak istedi\u011fi Polaroid kameras\u0131na benzeyen simgenin telif sorunlar\u0131 nedeniyle hi\u00e7 kullan\u0131lamad\u0131\u011f\u0131n\u0131 belirtiyor. Instagram sonraki alt\u0131 y\u0131l boyunca kendi kamera simgesini kulland\u0131, fakat 2011&#8217;den sonra \u00fczerinde baz\u0131 de\u011fi\u015fiklikler yapt\u0131. Adjust yukar\u0131dan gelen \u0131\u015f\u0131kland\u0131rma ve kamera lensine eklenen yans\u0131ma efektiyle yenilenen simgenin davetkar g\u00f6z\u00fckt\u00fc\u011f\u00fcn\u00fc notlar\u0131na ekliyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-3-1-1024x576.jpg\" alt=\"\" class=\"wp-image-48306\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-3-1-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-3-1-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-3-1-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-3-1-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-3-1-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-3-1-1160x653.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2022\/10\/My-project-3-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Firma 2016 y\u0131l\u0131nda yap\u0131lan de\u011fi\u015fikli\u011fin ise zaman\u0131n\u0131n ilerisinde oldu\u011funu belirtiyor. Daha parlak ve d\u00fcz bir kameray\u0131 mor, pembe ve sar\u0131 gibi renklerle bulu\u015fturan Instagram, platformun dinamik ve renkli do\u011fas\u0131n\u0131 yans\u0131tmay\u0131 ba\u015far\u0131yor.<\/p>\n\n\n\n<p>Simgenin daha parlak ve daha ak\u0131c\u0131 renklere sahip 2022 versiyonu i\u00e7in ise Adjust&nbsp;<em>&#8220;Uygulaman\u0131z\u0131 kullan\u0131c\u0131lar\u0131n ana ekran\u0131nda di\u011fer uygulamalardan daha parlak yapmak stratejik bir hamle. Bu \u015fekilde kullan\u0131c\u0131lar\u0131n Instagram uygulamas\u0131n\u0131 fark etme ihtimali di\u011ferlerine g\u00f6re daha y\u00fcksek.&#8221; <\/em>yorumlar\u0131n\u0131 yap\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\/B testi ve ad\u0131mlar\u0131<\/h2>\n\n\n\n<p>A\/B testi iki benzer kullan\u0131c\u0131 grubunu A ve B grubuna b\u00f6lerek yap\u0131lan bir kullan\u0131c\u0131 deneyimi testidir. Bu iki gruba simgenin iki farkl\u0131 versiyonu payla\u015f\u0131larak geri bildirim elde edilir. Adjust, A\/B testini veri odakl\u0131 bilgiler edinmek ad\u0131na \u00e7ok \u00f6nemli bir y\u00f6ntem olarak nitelendirirken, ba\u015far\u0131l\u0131 bir test i\u00e7in gerekli be\u015f ad\u0131m\u0131 da payla\u015f\u0131yor:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Bir hipotez geli\u015ftirmek:&nbsp;<\/strong>Uygulama simgesiyle ne elde etmek istiyorsunuz?<\/li><li><strong>Farkl\u0131 versiyonlar \u00fcretmek:&nbsp;<\/strong>Tasar\u0131m ekibiyle \u00e7al\u0131\u015farak aralar\u0131nda tek bir fark olan versiyonlar \u00fcretin.<\/li><li><strong>Kullan\u0131c\u0131 gruplar\u0131 olu\u015fturmak:&nbsp;<\/strong>Birbirine benzer al\u0131\u015fkanl\u0131klar\u0131 olan iki&nbsp; kullan\u0131c\u0131 grubu haz\u0131rlay\u0131n.<\/li><li><strong>A\/B testini y\u00fcr\u00fctme:<\/strong> G\u00fcvenilir verilere sahip olmak ad\u0131na testin s\u00fcre zarf\u0131n\u0131n yeterince uzun oldu\u011fundan emin olun.<\/li><li><strong>Analiz:&nbsp;<\/strong>Sonu\u00e7lar\u0131 analiz ederek simgenin ba\u015fka \u00f6zelliklerini de test etmeye devam edin.<\/li><\/ul>\n\n\n\n<p>Simgeler 80&#8217;lerin ba\u015f\u0131ndan beri s\u0131k\u00e7a kullan\u0131larak insanlar\u0131n bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 de\u011fi\u015ftirmeyi ba\u015fard\u0131. G\u00fcn\u00fcm\u00fczde herkes &#8220;y\u0131ld\u0131z&#8221; simgesinin favoriler anlam\u0131na geldi\u011fini, ya da &#8220;ev&#8221; simgesinin ana sayfa ya da b\u00f6lgeye gitti\u011fini biliyor. Bir uygulama simgesinin de ayn\u0131 bu \u015fekilde tan\u0131nabilir, \u00e7ekici ve yarat\u0131c\u0131 olmas\u0131 gerekiyor.<\/p>\n\n\n\n<p>Adjust do\u011fru simgeyi bulmak gibi bir\u00e7ok konuda size yard\u0131mc\u0131 olarak uygulaman\u0131z\u0131n s\u00fcrekli olarak b\u00fcy\u00fcmesine katk\u0131 sa\u011flayabilir.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.adjust.com\/request-a-demo\/see-adjust\/\" style=\"background-color:#be1625\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">ADJUST&#8217;A \u015e\u0130MD\u0130 ULA\u015eIN<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adjust b\u00fcy\u00fck firmalardan \u00f6rnekler ve de\u011ferli bilgilerle ba\u015far\u0131l\u0131 bir \u015fekilde uygulama simgesi olu\u015fturmay\u0131 anlat\u0131yor.<\/p>\n","protected":false},"author":62,"featured_media":48299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8875],"tags":[],"class_list":["post-48317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akademi"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/48317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=48317"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/48317\/revisions"}],"predecessor-version":[{"id":48321,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/48317\/revisions\/48321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/48299"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=48317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=48317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=48317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}