{"id":5452,"date":"2020-08-18T12:55:02","date_gmt":"2020-08-18T09:55:02","guid":{"rendered":"https:\/\/mobidictum.com\/?p=5452"},"modified":"2023-04-25T11:58:54","modified_gmt":"2023-04-25T08:58:54","slug":"mobil-tuketici-harcamalari-2020nin-ilk-yarisinda-50-milyar-dolara-ulasti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/mobil-tuketici-harcamalari-2020nin-ilk-yarisinda-50-milyar-dolara-ulasti\/","title":{"rendered":"Mobil t\u00fcketici harcamalar\u0131 2020&#8217;nin ilk yar\u0131s\u0131nda 50 milyar dolara ula\u015ft\u0131"},"content":{"rendered":"<p>Mobil cihazlar \u00fczerinden yap\u0131lan t\u00fcketici harcamalar\u0131, hem Play Store hem de App Store i\u00e7in 2020 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda <strong>50 milyar dolara<\/strong> ula\u015ft\u0131.<\/p>\n<p><strong>App Annie<\/strong>\u2018nin payla\u015ft\u0131\u011f\u0131 verilere g\u00f6re, t\u00fcketici harcamalar\u0131 May\u0131s ay\u0131nda 6.8 milyar\u0131 g\u00f6rerek rekor seviyelere ula\u015ft\u0131. Ayr\u0131ca, y\u0131l\u0131n ilk yar\u0131s\u0131nda, hem <strong>App Store<\/strong> hem de <strong>Play Store<\/strong>\u2018dan yap\u0131lan uygulama ve oyun indirmeleri 64 milyar\u0131 buldu.<\/p>\n<p>\u00d6zellikle pandemi s\u00fcrecinin yo\u011fun hissedildi\u011fi Nisan ay\u0131nda, oyunlar\u0131n b\u00fcy\u00fcmesi<strong> %35\u2019lik<\/strong> oranla di\u011fer uygulamalardan daha y\u00fcksek ger\u00e7ekle\u015fti.<\/p>\n<p>Y\u0131ll\u0131k bazda %20 art\u0131\u015fla Nisan ay\u0131nda kullan\u0131c\u0131lar\u0131n mobil cihazlar\u0131nda g\u00fcnde yakla\u015f\u0131k 4,3 saat ge\u00e7irdi\u011fi g\u00f6zlemleniyor. Pandemi ko\u015fullar\u0131n\u0131n yo\u011fun ya\u015fand\u0131\u011f\u0131 y\u0131l\u0131n ilk yar\u0131s\u0131nda, t\u00fcketiciler ak\u0131ll\u0131 telefonlar\u0131nda toplam <strong>1,6 trilyon saat zaman<\/strong> harcad\u0131lar.<\/p>\n<h2>Kullan\u0131c\u0131lar\u0131 art\u0131\u015f\u0131 reklam art\u0131\u015f\u0131n\u0131 tetikledi<\/h2>\n<p>T\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n mobil cihazlarda yo\u011funla\u015fmas\u0131yla birlikte mobildeki reklam yerle\u015fimleri de y\u0131l\u0131n ilk yar\u0131s\u0131nda %70 artt\u0131.<\/p>\n<p>App Annie\u00a0 y\u00f6neticilerinden <strong>Lexi Sydow<\/strong>, ger\u00e7ekle\u015ftirdikleri ara\u015ft\u0131rma hakk\u0131nda \u015funlar\u0131 s\u00f6yledi:<\/p>\n<blockquote><p>\u201cCOVID-19, mobil kullan\u0131m\u0131 ileriye ta\u015f\u0131d\u0131 \u2013 normalde 2-3 y\u0131l s\u00fcrecek bir b\u00fcy\u00fcme elde edildi. Tatil sezonuna ve 2021\u2019e girerken, mobil cihazlar i\u015fletmeler i\u00e7in gelir art\u0131\u015f\u0131nda \u00f6nemli bir itici g\u00fc\u00e7 oldu\u011fu i\u00e7in mobil cihazlara \u00f6ncelik veren i\u015fletmeler rakiplerini geride b\u0131rakacakt\u0131r.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Mobil t\u00fcketici harcamalar\u0131 artmaya devam ediyor.","protected":false},"author":12,"featured_media":5234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-5452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/5452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=5452"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/5452\/revisions"}],"predecessor-version":[{"id":158653,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/5452\/revisions\/158653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/5234"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=5452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=5452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=5452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}