{"id":5452,"date":"2020-08-18T12:55:02","date_gmt":"2020-08-18T09:55:02","guid":{"rendered":"https:\/\/mobidictum.com\/?p=5452"},"modified":"2023-04-25T11:58:54","modified_gmt":"2023-04-25T08:58:54","slug":"mobil-tuketici-harcamalari-2020nin-ilk-yarisinda-50-milyar-dolara-ulasti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/mobil-tuketici-harcamalari-2020nin-ilk-yarisinda-50-milyar-dolara-ulasti\/","title":{"rendered":"Mobil t\u00fcketici harcamalar\u0131 2020&#8217;nin ilk yar\u0131s\u0131nda 50 milyar dolara ula\u015ft\u0131"},"content":{"rendered":"<p>Mobil cihazlar \u00fczerinden yap\u0131lan t\u00fcketici harcamalar\u0131, hem Play Store hem de App Store i\u00e7in 2020 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda <strong>50 milyar dolara<\/strong> ula\u015ft\u0131.<\/p>\n<p><strong>App Annie<\/strong>&#8216;nin payla\u015ft\u0131\u011f\u0131 verilere g\u00f6re, t\u00fcketici harcamalar\u0131 May\u0131s ay\u0131nda 6.8 milyar\u0131 g\u00f6rerek rekor seviyelere ula\u015ft\u0131. Ayr\u0131ca, y\u0131l\u0131n ilk yar\u0131s\u0131nda, hem <strong>App Store<\/strong> hem de <strong>Play Store<\/strong>&#8216;dan yap\u0131lan uygulama ve oyun indirmeleri 64 milyar\u0131 buldu.<\/p>\n<p>\u00d6zellikle pandemi s\u00fcrecinin yo\u011fun hissedildi\u011fi Nisan ay\u0131nda, oyunlar\u0131n b\u00fcy\u00fcmesi<strong> %35&#8217;lik<\/strong> oranla di\u011fer uygulamalardan daha y\u00fcksek ger\u00e7ekle\u015fti.<\/p>\n<p>Y\u0131ll\u0131k bazda %20 art\u0131\u015fla Nisan ay\u0131nda kullan\u0131c\u0131lar\u0131n mobil cihazlar\u0131nda g\u00fcnde yakla\u015f\u0131k 4,3 saat ge\u00e7irdi\u011fi g\u00f6zlemleniyor. Pandemi ko\u015fullar\u0131n\u0131n yo\u011fun ya\u015fand\u0131\u011f\u0131 y\u0131l\u0131n ilk yar\u0131s\u0131nda, t\u00fcketiciler ak\u0131ll\u0131 telefonlar\u0131nda toplam <strong>1,6 trilyon saat zaman<\/strong> harcad\u0131lar.<\/p>\n<h2>Kullan\u0131c\u0131lar\u0131 art\u0131\u015f\u0131 reklam art\u0131\u015f\u0131n\u0131 tetikledi<\/h2>\n<p>T\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n mobil cihazlarda yo\u011funla\u015fmas\u0131yla birlikte mobildeki reklam yerle\u015fimleri de y\u0131l\u0131n ilk yar\u0131s\u0131nda %70 artt\u0131.<\/p>\n<p>App Annie\u00a0 y\u00f6neticilerinden <strong>Lexi Sydow<\/strong>, ger\u00e7ekle\u015ftirdikleri ara\u015ft\u0131rma hakk\u0131nda \u015funlar\u0131 s\u00f6yledi:<\/p>\n<blockquote><p>&#8220;COVID-19, mobil kullan\u0131m\u0131 ileriye ta\u015f\u0131d\u0131 &#8211; normalde 2-3 y\u0131l s\u00fcrecek bir b\u00fcy\u00fcme elde edildi. Tatil sezonuna ve 2021&#8217;e girerken, mobil cihazlar i\u015fletmeler i\u00e7in gelir art\u0131\u015f\u0131nda \u00f6nemli bir itici g\u00fc\u00e7 oldu\u011fu i\u00e7in mobil cihazlara \u00f6ncelik veren i\u015fletmeler rakiplerini geride b\u0131rakacakt\u0131r.&#8221;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Mobil t\u00fcketici harcamalar\u0131 artmaya devam ediyor.<\/p>\n","protected":false},"author":12,"featured_media":5234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-5452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/5452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=5452"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/5452\/revisions"}],"predecessor-version":[{"id":158653,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/5452\/revisions\/158653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/5234"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=5452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=5452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=5452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}