{"id":5628,"date":"2020-08-27T13:53:17","date_gmt":"2020-08-27T10:53:17","guid":{"rendered":"https:\/\/mobidictum.com\/?p=5628"},"modified":"2021-03-18T15:31:26","modified_gmt":"2021-03-18T12:31:26","slug":"facebook-ios-14un-para-kazanma-firsatlarini-etkileyecegini-soyluyor","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/facebook-ios-14un-para-kazanma-firsatlarini-etkileyecegini-soyluyor\/","title":{"rendered":"Facebook, iOS 14&#8217;\u00fcn para kazanma f\u0131rsatlar\u0131n\u0131 etkileyece\u011fini s\u00f6yl\u00fcyor"},"content":{"rendered":"<p><strong>Facebook<\/strong>, iOS 14 ile birlikte mobil yay\u0131nc\u0131lar\u0131n reklamlardan elde etti\u011fi gelirleri &#8220;<strong>ciddi \u015fekilde etkileyebilece\u011fi<\/strong>&#8221; uyar\u0131s\u0131nda bulundu.<\/p>\n<p>Apple, Haziran ay\u0131nda d\u00fczenledi\u011fi <strong>WWDC 2020<\/strong>&#8216;de, iOS 14&#8217;\u00fc tan\u0131tt\u0131. ve IDFA&#8217;lar\u0131n (Reklamverenler i\u00e7in bir nevi kimlik olu\u015fturmay\u0131 sa\u011flayan altyap\u0131) toplanma \u015feklindeki bir de\u011fi\u015fimle birlikte gizlilik ayarlar\u0131nda baz\u0131 de\u011fi\u015fiklikleri duyurdu. Bu de\u011fi\u015fikliklere g\u00f6re, reklamverenlerin IFDA\u2019dan yararlanabilmesi i\u00e7in kullan\u0131c\u0131n\u0131n iznini almas\u0131 gerekiyor.<\/p>\n<p>Facebook, <strong>iOS<\/strong> geli\u015ftiricilerini, bu de\u011fi\u015fikliklerin ard\u0131ndan, yay\u0131nc\u0131lar\u0131n Facebook&#8217;un kendi reklam a\u011f\u0131 Audience Network arac\u0131l\u0131\u011f\u0131yla uygulamalar\u0131ndan para kazanmak i\u00e7in m\u00fccadele edece\u011fi anlam\u0131na geldi\u011fini <a href=\"https:\/\/www.facebook.com\/audiencenetwork\/news-and-insights\/preparing-audience-network-for-ios14\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">s\u00f6yledi<\/a>. <strong>Audience Network<\/strong>, geli\u015ftiriciler taraf\u0131ndan oluk\u00e7a yayg\u0131n bir \u015fekilde kullan\u0131l\u0131yor. Reklamverenler, Facebook d\u0131\u015f\u0131ndaki \u00fcr\u00fcnlerde reklam vermek i\u00e7in Facebook kullan\u0131c\u0131 verilerini kullan\u0131yorlar.<\/p>\n<p>Facebook yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, &#8220;[Bu de\u011fi\u015fiklik] Audience Network&#8217;\u00fc iOS 14&#8217;te o kadar etkisiz hale getirebilir ki, gelecekte iOS 14&#8217;te sunmak mant\u0131kl\u0131 olmayabilir,&#8221; dedi.<\/p>\n<p>Sonu\u00e7 olarak, <strong>Hedef Kitle A\u011f\u0131<\/strong> reklamlar\u0131<strong> iOS 14<\/strong> kullan\u0131c\u0131lar\u0131 i\u00e7in g\u00f6r\u00fcnmeyece\u011fi veya onlarla alakas\u0131z kalma ihtimalinin olduk\u00e7a y\u00fcksek olaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/p>\n<p>Facebook bu y\u00fczden, de\u011fi\u015fimin yarataca\u011f\u0131 etkinin \u00f6nemli olabilece\u011fini ve yay\u0131nc\u0131lar i\u00e7in <strong>Audience Network&#8217;ten gelen geliri potansiyel olarak yar\u0131 yar\u0131ya azaltabilece\u011fini<\/strong> ekledi.<\/p>\n<p><a href=\"https:\/\/mobidictum.com\/tr\/ios-14-5-hakkinda-bilmeniz-gereken-5\/\">iOS 14.5 hakk\u0131nda mutlaka bilmeniz gerekenler<\/a>i de derledik. Oyun st\u00fcdyolar\u0131n\u0131n reklam gelirlerini \u00f6nemli \u00f6l\u00e7\u00fcde etkileyecek bu sistemle, retargeting yapmak \u00e7ok zorla\u015f\u0131yor. Bu bilgileri kontrol ederek, nelere dikkat etmeniz gerekti\u011fini de \u00f6\u011frenebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook iOS 14&#8217;\u00fcn olumsuz etkileyece\u011fini a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"author":12,"featured_media":5631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-5628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/5628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=5628"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/5628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/5631"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=5628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=5628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=5628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}