{"id":5628,"date":"2020-08-27T13:53:17","date_gmt":"2020-08-27T10:53:17","guid":{"rendered":"https:\/\/mobidictum.com\/?p=5628"},"modified":"2021-03-18T15:31:26","modified_gmt":"2021-03-18T12:31:26","slug":"facebook-ios-14un-para-kazanma-firsatlarini-etkileyecegini-soyluyor","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/facebook-ios-14un-para-kazanma-firsatlarini-etkileyecegini-soyluyor\/","title":{"rendered":"Facebook, iOS 14&#8217;\u00fcn para kazanma f\u0131rsatlar\u0131n\u0131 etkileyece\u011fini s\u00f6yl\u00fcyor"},"content":{"rendered":"<p><strong>Facebook<\/strong>, iOS 14 ile birlikte mobil yay\u0131nc\u0131lar\u0131n reklamlardan elde etti\u011fi gelirleri \u201c<strong>ciddi \u015fekilde etkileyebilece\u011fi<\/strong>\u201d uyar\u0131s\u0131nda bulundu.<\/p>\n<p>Apple, Haziran ay\u0131nda d\u00fczenledi\u011fi <strong>WWDC 2020<\/strong>\u2018de, iOS 14\u2019\u00fc tan\u0131tt\u0131. ve IDFA\u2019lar\u0131n (Reklamverenler i\u00e7in bir nevi kimlik olu\u015fturmay\u0131 sa\u011flayan altyap\u0131) toplanma \u015feklindeki bir de\u011fi\u015fimle birlikte gizlilik ayarlar\u0131nda baz\u0131 de\u011fi\u015fiklikleri duyurdu. Bu de\u011fi\u015fikliklere g\u00f6re, reklamverenlerin IFDA\u2019dan yararlanabilmesi i\u00e7in kullan\u0131c\u0131n\u0131n iznini almas\u0131 gerekiyor.<\/p>\n<p>Facebook, <strong>iOS<\/strong> geli\u015ftiricilerini, bu de\u011fi\u015fikliklerin ard\u0131ndan, yay\u0131nc\u0131lar\u0131n Facebook\u2019un kendi reklam a\u011f\u0131 Audience Network arac\u0131l\u0131\u011f\u0131yla uygulamalar\u0131ndan para kazanmak i\u00e7in m\u00fccadele edece\u011fi anlam\u0131na geldi\u011fini <a href=\"https:\/\/www.facebook.com\/audiencenetwork\/news-and-insights\/preparing-audience-network-for-ios14\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">s\u00f6yledi<\/a>. <strong>Audience Network<\/strong>, geli\u015ftiriciler taraf\u0131ndan oluk\u00e7a yayg\u0131n bir \u015fekilde kullan\u0131l\u0131yor. Reklamverenler, Facebook d\u0131\u015f\u0131ndaki \u00fcr\u00fcnlerde reklam vermek i\u00e7in Facebook kullan\u0131c\u0131 verilerini kullan\u0131yorlar.<\/p>\n<p>Facebook yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u201c[Bu de\u011fi\u015fiklik] Audience Network\u2019\u00fc iOS 14\u2019te o kadar etkisiz hale getirebilir ki, gelecekte iOS 14\u2019te sunmak mant\u0131kl\u0131 olmayabilir,\u201d dedi.<\/p>\n<p>Sonu\u00e7 olarak, <strong>Hedef Kitle A\u011f\u0131<\/strong> reklamlar\u0131<strong> iOS 14<\/strong> kullan\u0131c\u0131lar\u0131 i\u00e7in g\u00f6r\u00fcnmeyece\u011fi veya onlarla alakas\u0131z kalma ihtimalinin olduk\u00e7a y\u00fcksek olaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/p>\n<p>Facebook bu y\u00fczden, de\u011fi\u015fimin yarataca\u011f\u0131 etkinin \u00f6nemli olabilece\u011fini ve yay\u0131nc\u0131lar i\u00e7in <strong>Audience Network\u2019ten gelen geliri potansiyel olarak yar\u0131 yar\u0131ya azaltabilece\u011fini<\/strong> ekledi.<\/p>\n<p><a href=\"https:\/\/mobidictum.com\/tr\/ios-14-5-hakkinda-bilmeniz-gereken-5\/\">iOS 14.5 hakk\u0131nda mutlaka bilmeniz gerekenler<\/a>i de derledik. Oyun st\u00fcdyolar\u0131n\u0131n reklam gelirlerini \u00f6nemli \u00f6l\u00e7\u00fcde etkileyecek bu sistemle, retargeting yapmak \u00e7ok zorla\u015f\u0131yor. Bu bilgileri kontrol ederek, nelere dikkat etmeniz gerekti\u011fini de \u00f6\u011frenebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"Facebook iOS 14'\u00fcn olumsuz etkileyece\u011fini a\u00e7\u0131klad\u0131.","protected":false},"author":12,"featured_media":5631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-5628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/5628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=5628"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/5628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/5631"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=5628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=5628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=5628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}