{"id":5818,"date":"2020-10-12T18:07:00","date_gmt":"2020-10-12T15:07:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=5818"},"modified":"2021-03-24T12:24:23","modified_gmt":"2021-03-24T09:24:23","slug":"covid-19un-mobil-oyun-pazarindaki-etkileri-nelerdi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/covid-19un-mobil-oyun-pazarindaki-etkileri-nelerdi\/","title":{"rendered":"COVID-19’un mobil oyun pazar\u0131ndaki etkileri"},"content":{"rendered":"

2020\u2019nin ba\u015f\u0131ndan itibaren d\u00fcnyay\u0131 etkisi alt\u0131na alan COVID-19 salg\u0131n\u0131, t\u00fcm sekt\u00f6rler i\u00e7in \u00f6ng\u00f6r\u00fclemez zamanlar ya\u015fanmas\u0131na sebep oldu. \u00d6zellikle karantina ile birlikte gelen kat\u0131 kurallar, t\u00fcketicileri sadece ekonomik de\u011fil, psikolojik a\u00e7\u0131dan da etkiledi.\u00a0<\/span><\/p>\n

Hayat\u0131m\u0131za giren sosyal mesafe kurallar\u0131 ve eve kapanma s\u00fcreci dolay\u0131s\u0131yla, sosyalle\u015fmek i\u00e7in yeni yollar aramaya ba\u015flad\u0131k. Bu s\u00fcre\u00e7te \u00f6zellikle anlam kazanan oyunlar, pek \u00e7oklar\u0131 i\u00e7in sosyalle\u015fmenin kilit noktas\u0131 haline geldi.<\/span><\/p>\n

Sekt\u00f6re dair yap\u0131lan g\u00fcncel ara\u015ft\u0131rmalar da bu durumu kan\u0131tlayan veriler ortaya koyuyor. <\/span>Simon-Kucher & Partners ve ba\u011f\u0131ms\u0131z pazar ara\u015ft\u0131rma enstit\u00fcs\u00fc Dynata taraf\u0131ndan y\u00fcr\u00fct\u00fclen<\/span> \u201cGlobal Oyun Sekt\u00f6r\u00fc ve Covid-19 Etkileri\u201d <\/b>ara\u015ft\u0131rmas\u0131na g\u00f6re, d\u00fcnya \u00e7ap\u0131nda video oyunlar\u0131 i\u00e7in yap\u0131lan <\/span>ayl\u0131k harcamalarda y\u00fczde 39 art\u0131\u015f g\u00f6r\u00fcld\u00fc.<\/span><\/p>\n

Newzoo<\/a>\u2019nun raporunda ise mobil oyun pazar\u0131n\u0131n bu y\u0131l %13,3\u2019l\u00fck bir b\u00fcy\u00fcme ile 77,2 milyar dolarl\u0131k bir gelir elde edece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/span><\/p>\n

\"\"
Karantina sonras\u0131, video oyunlar\u0131 i\u00e7in yap\u0131lan harcamalar\u0131n %21\u2019de sabitlenmesi bekleniyor.<\/figcaption><\/figure>\n

Mobil oyunlar sosyalle\u015fmenin arac\u0131 oldu<\/strong><\/h4>\n

T\u00fcrkiye\u2019nin de i\u00e7inde bulundu\u011fu 17 farkl\u0131 \u00fclkeyi kapsayan <\/span>\u201cGlobal Oyun Sekt\u00f6r\u00fc ve Covid-19 Etkileri\u201d ara\u015ft\u0131rmas\u0131na g\u00f6re, <\/span>Covid-19 d\u00f6nemi haftada 5 ila 20 saat aras\u0131 oyun oynayan ki\u015filerin oran\u0131 y\u00fczde 63\u2019ten y\u00fczde 82\u2019ye \u00e7\u0131kt\u0131. Bu oran\u0131n, sosyal mesafe \u00f6nlemleri hafifledikten sonra y\u00fczde 74\u2019e yerle\u015fmesi bekleniyor. S\u00f6z konusu T\u00fcrkiye oldu\u011funda ise, bu oran<\/span>\u00a0y\u00fczde 75\u2019ten y\u00fczde 93\u2019e s\u0131\u00e7rad\u0131. Bu oran\u0131n Covid-19 sonras\u0131 d\u00f6nemde y\u00fczde 87\u2019de sabitlenece\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/span><\/p>\n

App Annie<\/strong> taraf\u0131ndan payla\u015f\u0131lan verilere g\u00f6re, \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte mobil oyun indirmelerinin ge\u00e7en y\u0131la g\u00f6re y\u00fczde 15 artarak haftal\u0131k 1 milyar civar\u0131nda kald\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.\u00a0<\/span><\/p>\n

\u00dc\u00e7\u00fcnc\u00fc \u00e7eyrekteki toplam indirilme say\u0131s\u0131 ise 14 milyara ula\u015ft\u0131. T\u00fcrler aras\u0131nda en pop\u00fcleri yine hyper casual oyunlar olurken, bulmaca ve sim\u00fclasyon oyunlar\u0131 hyper casual\u2019i takip etti.<\/span><\/p>\n

Sensor Tower<\/a> verilerine g\u00f6re toplam indirilmeleri 120,8 milyona ula\u015fan Among Us sayesinde ise casual oyunlar bu \u00e7eyrekte en \u00e7ok y\u00fckselen mobil t\u00fcrlerden biri oldu.<\/span><\/p>\n

\"\"
Among Us, yay\u0131nland\u0131ktan iki y\u0131l sonra 120,8 milyon indirmeye ula\u015ft\u0131.<\/figcaption><\/figure>\n

Mobil oyun gelirleri artmaya devam ediyor<\/strong><\/h4>\n

Hem indirilmeler hem de oyun s\u00fcresindeki art\u0131\u015f d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, oyunlardan elde edilen gelirlerin artmas\u0131 da beklenen bir \u015fey.\u00a0<\/span><\/p>\n

App Annie\u2019den elde edilen verilere g\u00f6re, mobil t\u00fcketiciler 2020\u2019nin \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fi boyunca oyunlara 20 milyar dolar harcad\u0131.<\/span><\/p>\n

COVID-19 s\u00fcrecinde d\u00fcnya genelinde t\u00fcm video oyunlar\u0131 i\u00e7in yap\u0131lan ayl\u0131k harcamalarda ise y\u00fczde 39 art\u0131\u015f g\u00f6r\u00fcld\u00fc. Bu oranda elbette pandeminin etkisi b\u00fcy\u00fck. Bununla birlikte, pandemi k\u0131s\u0131tlamalar\u0131 sonras\u0131nda bile art\u0131\u015f\u0131n y\u00fczde 21 gibi bir oranda sabitlenece\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/span><\/p>\n

Harcamalardaki art\u0131\u015fa ABD ve T\u00fcrkiye k\u0131sm\u0131ndan bakmak gerekirse; karantina s\u00fcrecinde video oyun harcamalar\u0131nda ABD\u2019de y\u00fczde 13, T\u00fcrkiye\u2019de ise y\u00fczde 21\u2019lik art\u0131\u015f g\u00f6r\u00fcld\u00fc.\u00a0<\/span><\/p>\n

Mobil oyunlara yap\u0131lan t\u00fcketici harcamalar\u0131 ise bir \u00f6nceki \u00e7eyre\u011fe g\u00f6re y\u00fczde be\u015f artt\u0131.<\/span><\/p>\n

Yaln\u0131z \u015funu unutmamak gerekir ki, \u00f6zellikle mobil oyunlar s\u00f6z konusu oldu\u011funda, oyuncular\u0131n oyun i\u00e7i harcama yapmalar\u0131n\u0131 sa\u011flamak kolay bir i\u015f de\u011fil. Bu noktada oyun i\u00e7i reklamc\u0131l\u0131k (IAA), elde edilen gelirlerin \u00f6nemli \u00f6l\u00e7\u00fcde artmas\u0131n\u0131 sa\u011fl\u0131yor.\u00a0<\/span><\/p>\n

Newzoo, yay\u0131nlam\u0131\u015f oldu\u011fu raporda, mobil oyun pazar\u0131n\u0131n 2020 y\u0131l\u0131n\u0131n sonuna kadar 77,2 milyar dolara ula\u015faca\u011f\u0131 tahmin ediliyor.\u00a0<\/span><\/p>\n

Bu gelirleri b\u00fcy\u00fck oranda App Store ve Google Play sa\u011fl\u0131yor olsa da \u00fc\u00e7\u00fcnc\u00fc taraf uygulama ma\u011fazas\u0131 gelirleri de h\u0131zla artmaya devam ediyor.\u00a0<\/span><\/p>\n

Tahminlere g\u00f6re,<\/span><\/p>\n

    \n
  • Apple\u2019\u0131n App Store\u2019u bu y\u0131l, y\u0131ll\u0131k y\u00fczde 10,3 art\u0131\u015fla, 38,8 milyar dolarl\u0131k mobil oyun geliri elde edecek ve d\u00fcnya genelindeki t\u00fcm mobil oyun gelirlerinin yar\u0131s\u0131ndan fazlas\u0131n\u0131 olu\u015fturacak.<\/span><\/li>\n
  • Google Play\u2019den elde edilen oyun gelirleri, y\u0131ll\u0131k y\u00fczde 15 art\u0131\u015fla, 27,8 milyar dolar\u0131 bulacak.<\/span><\/li>\n
  • Kalan 10,6 milyar dolar ise \u00fc\u00e7\u00fcnc\u00fc taraf Android uygulama ma\u011fazalar\u0131ndan gelecek ki bu da y\u0131ll\u0131k y\u00fczde 20,5 art\u0131\u015f anlam\u0131na geliyor. Bu paydaki art\u0131\u015fa en b\u00fcy\u00fck katk\u0131y\u0131 \u00c7in pazar\u0131 yapmakta.<\/span><\/li>\n<\/ul>\n

    \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"2020\u2019nin ba\u015f\u0131ndan itibaren d\u00fcnyay\u0131 etkisi alt\u0131na alan COVID-19 salg\u0131n\u0131, t\u00fcm sekt\u00f6rler i\u00e7in \u00f6ng\u00f6r\u00fclemez zamanlar ya\u015fanmas\u0131na sebep oldu. \u00d6zellikle karantina ile birlikte gelen kat\u0131 kurallar, t\u00fcketicileri sadece ekonomik de\u011fil, psikolojik a\u00e7\u0131dan da etkiledi.\u00a0 Hayat\u0131m\u0131za giren sosyal mesafe kurallar\u0131 ve eve kapanma s\u00fcreci dolay\u0131s\u0131yla, sosyalle\u015fmek i\u00e7in yeni yollar aramaya ba\u015flad\u0131k. Bu s\u00fcre\u00e7te \u00f6zellikle anlam kazanan oyunlar, pek [\u2026]","protected":false},"author":17,"featured_media":5829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8860,8879],"tags":[],"class_list":["post-5818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-mobidictum","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/5818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=5818"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/5818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/5829"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=5818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=5818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=5818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}