{"id":5853,"date":"2020-10-13T19:36:57","date_gmt":"2020-10-13T16:36:57","guid":{"rendered":"https:\/\/mobidictum.com\/?p=5853"},"modified":"2020-10-13T19:36:57","modified_gmt":"2020-10-13T16:36:57","slug":"gardenscapes-ve-homescapesin-reklamlari-yasaklandi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/gardenscapes-ve-homescapesin-reklamlari-yasaklandi\/","title":{"rendered":"Gardenscapes ve Homescapes&#8217;in reklamlar\u0131 yasakland\u0131"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Playrix<\/strong>\u2019in iki pop\u00fcler oyunu <strong>Gardenscapes<\/strong> ve <strong>Homescapes<\/strong>\u2019e ait reklamlar yan\u0131lt\u0131c\u0131 olmalar\u0131 sebebiyle \u0130ngiltere\u2019de yasakland\u0131.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oynanabilir \u00f6zellikteki bu reklamlarda kullan\u0131c\u0131lar, \u00e7e\u015fitli engelleri ortadan kald\u0131rarak problem \u00e7\u00f6zmeye \u00e7al\u0131\u015f\u0131yordu. Bununla birlikte, bu iki oyunun as\u0131l t\u00fcr\u00fcn\u00fcn \u00fc\u00e7l\u00fc e\u015fle\u015ftirme olmas\u0131, oyuncular\u0131n \u015fikayette bulunmas\u0131na sebep oldu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eikayetleri de\u011ferlendiren <strong>Reklam Standartlar\u0131 Kurumu (ASA)<\/strong>, bu reklamlar\u0131n bir daha kullan\u0131lamayaca\u011f\u0131n\u0131 belirtti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asl\u0131nda Playrix, yan\u0131lt\u0131c\u0131 reklamlarla oyuncu kazanmaya \u00e7al\u0131\u015fan tek firma de\u011fil. Benzeri yerli ve yabanc\u0131 \u00f6rnekler, her g\u00fcn sosyal medya ve mobil oyunlarda kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Genellikle reklamlar\u0131nda pop\u00fcler oyunlar\u0131n taklitlerini kullanan bu firmalar, oyunlar\u0131n indirilme say\u0131lar\u0131 art\u0131rsa da retention oranlar\u0131n\u0131n ciddi anlamda d\u00fc\u015fmesine sebep oluyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nitekim Playrix, yapm\u0131\u015f oldu\u011fu savunmada, \u00e7o\u011fu kullan\u0131c\u0131n\u0131n oyunun ba\u015flang\u0131c\u0131nda oynamay\u0131 b\u0131rakt\u0131\u011f\u0131n\u0131 s\u00f6ylemi\u015f. Savunmas\u0131nda ayr\u0131ca bahsi ge\u00e7en bulmaca b\u00f6l\u00fcmlerinin de oyunda bulundu\u011funu belirten firma, bu b\u00f6l\u00fcmlerin \u201cuzak seviyelerde\u201d bulunmas\u0131 sebebiyle \u00e7o\u011fu oyuncunun g\u00f6rmemi\u015f olabilece\u011fini belirtti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yine de Homescapes ve Gardenscapes\u2019in esas\u0131nda birer \u00fc\u00e7l\u00fc e\u015fle\u015ftirme oyunu olmas\u0131, reklamlar dolay\u0131s\u0131yla beklentiye giren oyuncular\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frat\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Omdia\u2019da oyun analisti olan <strong>Matthew Bailey<\/strong>, \u201cBir yay\u0131nc\u0131n\u0131n, oyunun tamam\u0131nda yer almasa bile i\u00e7eri\u011fin daha rekabet\u00e7i ve sorun \u00e7\u00f6z\u00fcc\u00fc unsurlar\u0131n\u0131 reklamlarla kullanarak belirli oyuncu kitlesini hedeflemesi \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil,\u201d dedi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAncak, giderek artan say\u0131da oyuncu, alakas\u0131z, yan\u0131lt\u0131c\u0131 ve k\u00f6t\u00fc uygulanm\u0131\u015f mobil oyun reklamlar\u0131ndan rahats\u0131z oluyor.\u201d<\/span><\/p>\n<figure id=\"attachment_5856\" aria-describedby=\"caption-attachment-5856\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5856 size-large\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2020\/10\/vdfvdfvdfvf-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2020\/10\/vdfvdfvdfvf-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2020\/10\/vdfvdfvdfvf-600x338.jpg 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2020\/10\/vdfvdfvdfvf-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2020\/10\/vdfvdfvdfvf-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2020\/10\/vdfvdfvdfvf-1170x658.jpg 1170w, https:\/\/mobidictum.com\/wp-content\/uploads\/2020\/10\/vdfvdfvdfvf-585x329.jpg 585w, https:\/\/mobidictum.com\/wp-content\/uploads\/2020\/10\/vdfvdfvdfvf.jpg 1326w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-5856\" class=\"wp-caption-text\">Reklamlar\u0131n aksine, her iki oyun da \u00fc\u00e7l\u00fc e\u015fle\u015ftirme t\u00fcr\u00fcnde seviyeler i\u00e7eriyor.<\/figcaption><\/figure>\n<h2><strong>Di\u011fer oyun geli\u015ftiricileri i\u00e7in uyar\u0131 niteli\u011finde<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Hem Homescapes hem de Gardenscapes, Google Play ma\u011fazas\u0131nda 100 milyondan fazla indirilmeye sahip oyunlar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asl\u0131nda bu bulmaca t\u00fcr\u00fcndeki reklamlar yay\u0131nlanmaya ba\u015flad\u0131\u011f\u0131 d\u00f6nemde oyunlar\u0131n ikisinde de t\u00fcr\u00fcn \u00f6rne\u011fi herhangi bir i\u00e7erik bulunmuyordu. Bulmaca b\u00f6l\u00fcmlerini oyuna sonradan ekleyen Playrix, son g\u00fcncellemelerle bu b\u00f6l\u00fcmleri oyunun daha erken seviyelerine \u00e7ekmi\u015f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca firma yay\u0131nlanan reklamlar\u0131n alt\u0131na t\u00fcm g\u00f6r\u00fcnt\u00fclerin ger\u00e7ek oyunu temsil etmedi\u011fi uyar\u0131s\u0131n\u0131 koymu\u015f olsa da ASA\u2019n\u0131n karar\u0131ndan ka\u00e7amad\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ASA karar\u0131nda, \u201cKullan\u0131c\u0131lar\u0131n, reklamlarda g\u00f6sterilen oyuna eri\u015fmek i\u00e7in farkl\u0131 bir tarzdaki i\u00e7eri\u011fi \u00f6nemli miktarda oynamas\u0131 gerekti\u011fini anlad\u0131k,\u201d dedi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cReklamlar \u00f6ne s\u00fcrd\u00fckleri oyunlar\u0131 temsil etmediklerinden, yan\u0131lt\u0131c\u0131 olduklar\u0131 sonucuna vard\u0131k.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oyun analisti Matthew Bailey, ASA\u2019n\u0131n son karar\u0131 ile ilgili, \u201cDi\u011fer oyun yap\u0131mc\u0131lar\u0131na yan\u0131lt\u0131c\u0131 reklamlar\u0131 kullanmalar\u0131 konusunda g\u00fc\u00e7l\u00fc bir mesaj veriyor,\u201d \u015feklinde yorumda bulundu.<\/span><\/p>\n<figure id=\"attachment_5858\" aria-describedby=\"caption-attachment-5858\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-5858 size-large\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2020\/10\/dfsdfsdfsd-1024x641.jpg\" alt=\"\" width=\"1024\" height=\"641\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2020\/10\/dfsdfsdfsd-1024x641.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2020\/10\/dfsdfsdfsd-600x376.jpg 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2020\/10\/dfsdfsdfsd-300x188.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2020\/10\/dfsdfsdfsd-768x481.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2020\/10\/dfsdfsdfsd-1170x733.jpg 1170w, https:\/\/mobidictum.com\/wp-content\/uploads\/2020\/10\/dfsdfsdfsd-585x366.jpg 585w, https:\/\/mobidictum.com\/wp-content\/uploads\/2020\/10\/dfsdfsdfsd.jpg 1191w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-5858\" class=\"wp-caption-text\">Homescapes\u2019in bulmaca t\u00fcr\u00fcnde tasarlanm\u0131\u015f g\u00f6rsellerinden biri.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Bu karar hem oyuncular hem de geli\u015ftiriciler ad\u0131na b\u00fcy\u00fck \u00f6nem te\u015fkil ediyor. Son d\u00f6nemlerde sosyal medya ve oyunlar\u0131 sarm\u0131\u015f olan yan\u0131lt\u0131c\u0131 reklamlar, oyuncular\u0131n mobil oyunlara kar\u015f\u0131 g\u00fcvenini zedeliyor. Nihayetinde bu durum, \u00f6n\u00fcne ge\u00e7ilmedi\u011fi takdirde, di\u011fer geli\u015ftiricilere de zarar verebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6zellikle kazan\u00e7lar\u0131n\u0131n \u00f6nemli bir k\u0131sm\u0131n\u0131 oyun i\u00e7i reklam gelirlerinden elde eden geli\u015ftiriciler, kullan\u0131c\u0131lara reklam izletmek i\u00e7in yeni yollar ararken reklamlar\u0131n kendi ba\u015f\u0131na antipati yaratmas\u0131 her iki taraf i\u00e7in de sak\u0131ncal\u0131 bir durum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peki, siz bu konuda ne d\u00fc\u015f\u00fcn\u00fcyorsunuz? Bir oyuncu ve bir geli\u015ftirici olarak yan\u0131lt\u0131c\u0131 nitelikteki oyun reklamlar\u0131 ile ilgili fikirleriniz neler?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Playrix\u2019in iki pop\u00fcler oyunu Gardenscapes ve Homescapes\u2019e ait reklamlar yan\u0131lt\u0131c\u0131 olmalar\u0131 sebebiyle \u0130ngiltere\u2019de yasakland\u0131.\u00a0 Oynanabilir \u00f6zellikteki bu reklamlarda kullan\u0131c\u0131lar, \u00e7e\u015fitli engelleri ortadan kald\u0131rarak problem \u00e7\u00f6zmeye \u00e7al\u0131\u015f\u0131yordu. Bununla birlikte, bu iki oyunun as\u0131l t\u00fcr\u00fcn\u00fcn \u00fc\u00e7l\u00fc e\u015fle\u015ftirme olmas\u0131, oyuncular\u0131n \u015fikayette bulunmas\u0131na sebep oldu. \u015eikayetleri de\u011ferlendiren Reklam Standartlar\u0131 Kurumu (ASA), bu reklamlar\u0131n bir daha kullan\u0131lamayaca\u011f\u0131n\u0131 belirtti. Asl\u0131nda Playrix, [\u2026]","protected":false},"author":17,"featured_media":5854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-5853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/5853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=5853"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/5853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/5854"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=5853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=5853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=5853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}