{"id":6052,"date":"2020-11-04T21:09:37","date_gmt":"2020-11-04T18:09:37","guid":{"rendered":"https:\/\/mobidictum.com\/?p=6052"},"modified":"2024-02-21T10:57:49","modified_gmt":"2024-02-21T07:57:49","slug":"satin-alma-faaliyetleri-mobil-oyun-pazarini-sekillendiriyor","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/satin-alma-faaliyetleri-mobil-oyun-pazarini-sekillendiriyor\/","title":{"rendered":"Sat\u0131n alma faaliyetleri mobil oyun pazar\u0131n\u0131 \u015fekillendiriyor"},"content":{"rendered":"

Oyun sekt\u00f6r\u00fcnde son birka\u00e7 y\u0131lda ivmelenen sat\u0131n alma faaliyetleri \u00f6zellikle 2020 y\u0131l\u0131nda a\u015f\u0131r\u0131 h\u0131zland\u0131. Bunun en b\u00fcy\u00fck \u00f6rneklerinden biri olarak g\u00f6sterilebilecek olan Zynga, Rollic Games, Small Giant Games<\/strong> ve Gram Games<\/strong>\u2019i sat\u0131n al\u0131rken Peak<\/strong> ile 1,8 milyar<\/strong> dolara anla\u015ft\u0131. Konuya bir ba\u015fka \u00f6rnek olarak verilebilecek Activision<\/strong> ve Tencent<\/strong>\u2019in Call of Duty: Mobile<\/strong>\u2019daki i\u015fbirli\u011fi, oyunun Google Play ve App Store\u2019daki ilk y\u0131l oyuncu harcamalar\u0131nda yakla\u015f\u0131k 480 milyon dolar kazanmas\u0131n\u0131 sa\u011flad\u0131.<\/span><\/p>\n

Analiz firmas\u0131 Sensor Tower<\/a><\/strong>, alandaki en b\u00fcy\u00fck pazar pay\u0131n\u0131 hangi yay\u0131nc\u0131lar\u0131n domine etti\u011fini g\u00f6rmek i\u00e7in 2020\u2019nin birinci ve \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fi boyunca en iyi performans g\u00f6steren t\u00fcrlerden birka\u00e7\u0131n\u0131 ortaya koyuyor. Gelin bu t\u00fcrlere bir g\u00f6z atarak birle\u015fme ve sat\u0131n almalar\u0131n mobil oyun alan\u0131nda pazar pay\u0131n\u0131 nas\u0131l yeniden \u015fekillendirdi\u011fini inceleyelim.<\/span><\/p>\n

Bulmaca<\/strong><\/h3>\n

2020\u2019nin ilk dokuz ay\u0131nda, ABD\u2019de bulmaca alan\u0131nda en iyi yay\u0131nc\u0131 olarak Activision taraf\u0131ndan sat\u0131n al\u0131nan King<\/strong> \u00f6ne \u00e7\u0131k\u0131yor. King\u2019in ba\u015far\u0131s\u0131n\u0131 b\u00fcy\u00fck oranda bor\u00e7lu oldu\u011fu Candy Crush Saga\u2019n\u0131n oyun i\u00e7i harcamalar\u0131, y\u0131ll\u0131k y\u00fczde alt\u0131 art\u0131\u015fla yakla\u015f\u0131k 846 milyon dolara ula\u015ft\u0131. Bu arada Gardenscapes, Homescapes ve Fishdom gibi oyunlar\u0131n g\u00fc\u00e7l\u00fc b\u00fcy\u00fcmesi Playrix<\/strong>\u2019in 742 milyon ABD dolar\u0131yla King\u2019e yeti\u015fmesini sa\u011flad\u0131.<\/span><\/p>\n

\"\"<\/p>\n

Zynga<\/strong>\u2019n\u0131n bulmaca alan\u0131ndaki b\u00fcy\u00fcmesi, Toon Blast geli\u015ftiricisi Peak Games ve Merge Dragons st\u00fcdyosu Gram Games\u2019in de dahil oldu\u011fu b\u00fcy\u00fck sat\u0131n almalarla desteklendi.\u00a0 Peak Games\u2019in katk\u0131lar\u0131yla Zynga, 512 milyon dolar ile bulmaca t\u00fcr\u00fcnde 3 numaral\u0131 yay\u0131nc\u0131 oldu.\u00a0<\/span><\/p>\n

Hypercasual<\/strong><\/h3>\n

Hypercasual t\u00fcr\u00fcn son derece rekabet\u00e7i olmas\u0131 sebebiyle, bu t\u00fcrde birka\u00e7 \u00f6nemli giri\u015fim ve sat\u0131n almaya tan\u0131k olduk.<\/p>\n

\"Sat\u0131n<\/p>\n

Tencent\u2019ten yat\u0131r\u0131m alan Voodoo<\/strong>, listedeki en iyi hypercasual yay\u0131nc\u0131s\u0131 oldu. Firma, 2020 birinci ve \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek aras\u0131nda ABD\u2019de tahmini 210 milyon indirmeye ula\u015ft\u0131. Bu arada Lion Studios ile hypercasual alana giri\u015f yapan AppLovin<\/strong>, bu d\u00f6nemde ABD\u2019de yakla\u015f\u0131k 125 milyon y\u00fcklemeye ula\u015ft\u0131.<\/p>\n

AppLovin gibi, IronSource<\/strong> da bu alana Supersonic Studios ile girdi.\u00a0 Bu arada Zynga<\/strong>, yak\u0131n zamanda Rollic Games\u2019i sat\u0131n alarak y\u0131l\u0131n ilk dokuz ay\u0131nda bu t\u00fcrdeki ABD indirmelerinde dokuzuncu s\u0131raya yerle\u015fti.<\/p>\n

Strateji<\/strong><\/h3>\n

Mobil strateji oyunlar\u0131 pazar\u0131n\u0131n zirvesinde yer alan, Clash of Clans ve Clash Royale geli\u015ftiricisi Supercell<\/strong>, 2020\u2019nin ilk dokuz ay\u0131nda ABD oyuncu harcamalar\u0131ndan yakla\u015f\u0131k 378 milyon ABD dolar\u0131 elde etti. Onu, King of Avalon ve Guns of Glory gibi ba\u015fl\u0131klar\u0131yla y\u0131ll\u0131k y\u00fczde 58,7 art\u0131\u015fla 339 milyon dolara ula\u015fan FunPlus<\/strong> izliyor.\u00a0\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Bu k\u0131s\u0131mda dikkat \u00e7eken as\u0131l isim ise sekizinci s\u0131raya y\u00fckselen AppLovin<\/strong>. Lion Studios taraf\u0131ndan geli\u015ftirilen casual t\u00fcr\u00fcndeki oyunlar\u0131yla bilinen AppLovin, May\u0131s 2020\u2019de Game of War ve Final Fantasy XV: A New Empire geli\u015ftiricisi Machine Zone\u2019u sat\u0131n ald\u0131. Strateji pazar\u0131na sa\u011flam bir ad\u0131m atan st\u00fcdyo, bu y\u0131l\u0131n ilk \u00e7eyre\u011finden \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fine kadar yakla\u015f\u0131k 108 milyon dolarl\u0131k ABD oyuncu harcamas\u0131 sa\u011flad\u0131.<\/span><\/p>\n

Bu arada Scopely<\/strong>, Star Trek: Fleet Command\u2019\u0131n geli\u015ftirilmesi i\u00e7in Digit Game Studios ile ortakl\u0131k kurarak s\u0131ralamas\u0131n\u0131 y\u00fckseltti. 2020\u2019nin ilk dokuz ay\u0131nda ABD\u2019de strateji kategorisinde d\u00f6rt numaraya y\u00fckselen Fleet Command sayesinde anla\u015fma her iki taraf i\u00e7in de verimli oldu.<\/span><\/p>\n

RPG<\/strong><\/h3>\n

Netmarble<\/strong>, 2017\u2019de sat\u0131n alm\u0131\u015f oldu\u011fu Kabam sayesinde, 2020 birinci ve \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek aras\u0131nda 254 milyon dolar elde ederek ABD RPG pazar\u0131n\u0131n en \u00fcst s\u0131ras\u0131nda yer ald\u0131. Bandai Namco<\/strong>, Dragon Ball Z: Dokkan Battle ve Dragon Ball Legends taraf\u0131ndan desteklenen oyuncu harcamalar\u0131n\u0131n 230 milyon dolar\u0131n \u00fczerine \u00e7\u0131kmas\u0131yla ikinci s\u0131rada yer ald\u0131.<\/span><\/p>\n

\"\"<\/p>\n

RPG t\u00fcr\u00fc de di\u011fer t\u00fcrler gibi y\u0131llar i\u00e7inde birka\u00e7 \u00f6nemli sat\u0131n almaya tan\u0131k oldu. Bunlardan biri, Scopely<\/strong>\u2018nin Ocak 2020\u2019de FoxNext Games\u2019i sat\u0131n almas\u0131yd\u0131. Normal \u015fartlarda Scopely, RPG kategorisinde ilk onda yer alamayacakken Marvel Strike Force\u2019un ilk dokuz ayda oyunculardan 165 milyon dolar kazanmas\u0131 durumu de\u011fi\u015ftirdi. Firman\u0131n listeye \u00fc\u00e7\u00fcnc\u00fc s\u0131radan girmesi bu sat\u0131n alman\u0131n yay\u0131nc\u0131 i\u00e7in \u00f6nemini g\u00f6sterir nitelikte.\u00a0<\/span><\/p>\n

Bu arada ge\u00e7mi\u015fte Big Fish Games ve Plarium\u2019u sat\u0131n alan firma Aristocrat Leisure<\/strong>, RPG gelirinde d\u00f6rd\u00fcnc\u00fc s\u0131rada yer al\u0131rken; Empires & Puzzles\u2019\u0131 sat\u0131n alan Zynga<\/strong> alt\u0131nc\u0131 s\u0131rada yer al\u0131yor.\u00a0\u00a0<\/span><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Oyun sekt\u00f6r\u00fcnde son birka\u00e7 y\u0131lda ivmelenen sat\u0131n alma faaliyetleri \u00f6zellikle 2020 y\u0131l\u0131nda a\u015f\u0131r\u0131 h\u0131zland\u0131. Bunun en b\u00fcy\u00fck \u00f6rneklerinden biri olarak g\u00f6sterilebilecek olan Zynga, Rollic Games, Small Giant Games ve Gram Games\u2019i sat\u0131n al\u0131rken Peak ile 1,8 milyar dolara anla\u015ft\u0131. Konuya bir ba\u015fka \u00f6rnek olarak verilebilecek Activision ve Tencent\u2019in Call of Duty: Mobile\u2019daki i\u015fbirli\u011fi, oyunun Google [\u2026]","protected":false},"author":17,"featured_media":6063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[8911],"class_list":["post-6052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar","tag-satin-alimlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/6052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=6052"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/6052\/revisions"}],"predecessor-version":[{"id":158649,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/6052\/revisions\/158649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/6063"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=6052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=6052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=6052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}