{"id":72837,"date":"2022-11-18T16:56:22","date_gmt":"2022-11-18T13:56:22","guid":{"rendered":"https:\/\/mobidictum.com\/?p=72837"},"modified":"2023-03-24T20:25:13","modified_gmt":"2023-03-24T17:25:13","slug":"online-oyun-pazar-bes-yil-46-milyar-dolar-buyuyecek","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/online-oyun-pazar-bes-yil-46-milyar-dolar-buyuyecek\/","title":{"rendered":"Online oyun pazar\u0131nda 2026’ya kadar 46 milyar dolarl\u0131k b\u00fcy\u00fcme bekleniyor"},"content":{"rendered":"\n

Technavio, Global Online Gaming Market 2022-2026 raporunu payla\u015ft\u0131 ve 2026 y\u0131l\u0131n\u0131n sonuna kadar online oyun pazar\u0131nda 46 milyar dolarl\u0131k bir art\u0131\u015f \u00f6ng\u00f6rd\u00fc\u011f\u00fcn\u00fc ifade etti. Bile\u015fik y\u0131ll\u0131k b\u00fcy\u00fcme h\u0131z\u0131 da ayn\u0131 d\u00f6nem i\u00e7in %12,27 olarak belirlendi.<\/strong><\/p>\n\n\n\n

\u0130lgili: <\/strong>Technavio oyun sekt\u00f6r\u00fcnde 2026 y\u0131l\u0131na kadar 73 milyar dolarl\u0131k b\u00fcy\u00fcme bekliyor<\/a><\/p>\n\n\n\n

Pazar ara\u015ft\u0131rma ve dan\u0131\u015fmanl\u0131k firmas\u0131 online oyun pazar\u0131n\u0131n par\u00e7alara ayr\u0131lm\u0131\u015f bir durumda oldu\u011funun alt\u0131n\u0131 \u00e7izdi. Raporda \u00fcr\u00fcn tasar\u0131m\u0131 ve geli\u015ftirme, yat\u0131r\u0131m planlama, sat\u0131n alma ve \u00fcr\u00fcn geni\u015fletme gibi y\u00f6ntemler pazarda rekabet eden firmalar\u0131n b\u00fcy\u00fcme stratejileri olarak belirtildi.<\/strong><\/p>\n\n\n\n

Raporda yer alan verilere g\u00f6re \u00fccretsiz online oyun (freemium) modeli pazar\u0131n gelecekteki b\u00fcy\u00fcmesi ad\u0131na kilit bir konumda bulunuyor. Bu model oyuncular\u0131n oyun oynayarak sanal varl\u0131klar ya da oyun i\u00e7i para birimi gibi \u00f6d\u00fcller kazanmalar\u0131na olanak tan\u0131yor.<\/strong> Bu tip \u00f6d\u00fcllerin ger\u00e7ek parayla sat\u0131n al\u0131nmas\u0131na da imkan sa\u011flayan i\u015f modeli firmalar i\u00e7in \u00e7e\u015fitli paraya \u00e7evirme y\u00f6ntemleri olu\u015fturuyor.<\/p>\n\n\n\n

Technavio \u00f6zellikle espor pop\u00fclerli\u011fi ve pazara faydal\u0131 ortakl\u0131k ve sat\u0131n al\u0131mlardaki art\u0131\u015f\u0131n pazar b\u00fcy\u00fcmesinde hat\u0131r\u0131 say\u0131l\u0131r bir rol oynayaca\u011f\u0131n\u0131 notlar\u0131na ekledi. \u00d6te yandan, yap\u0131sal gereksinimlerin pazar\u0131n ilerlemesini k\u00f6t\u00fc etkileyece\u011fi de payla\u015f\u0131lan bilgiler i\u00e7inde yer ald\u0131.<\/strong><\/p>\n\n\n\n

Pazardaki kilit isimlerin ise Activision Blizzard, Alphabet, Apple, ArcGames ve Bandai Namco oldu\u011fu ifade edildi.<\/strong> Technavio b\u00fcy\u00fck firmalar\u0131n yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmler, \u00fcr\u00fcnler, hizmetler ve M&A stratejileriyle pazar\u0131 y\u00f6netmeye devam etti\u011finin ve alan kazand\u0131\u011f\u0131n\u0131n da alt\u0131n\u0131 \u00e7izdi.<\/p>\n\n\n\n

Raporun haz\u0131rlanma evresinde veri okumas\u0131n\u0131 kolayla\u015ft\u0131rmak ad\u0131na pazar iki ana kategoriye ayr\u0131lm\u0131\u015f. Oyun t\u00fcr\u00fcne g\u00f6re ayr\u0131lan kategoride MMO, casual ve dijital konsol t\u00fcrleri yer al\u0131rken, Technavio bunlar\u0131n i\u00e7erisinde MMO’lar\u0131n 2026’ya kadar olan d\u00f6nemde en y\u00fcksek pazar hissesine sahip olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor.<\/strong><\/p>\n\n\n\n

\u0130kinci s\u0131n\u0131fland\u0131rma ise b\u00f6lgelere g\u00f6re belirlenmi\u015f. Technavio, Asya Pasifik b\u00f6lgesinin %51’lik bir oranla pazar b\u00fcy\u00fcmesine en \u00e7ok katk\u0131y\u0131 sa\u011flayaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor.<\/strong> Firma raporda pazar\u0131n g\u00fcn\u00fcm\u00fczdeki durumu ve yak\u0131n gelece\u011fi hakk\u0131nda olduk\u00e7a detayl\u0131 bilgiler payla\u015f\u0131yor. Raporun \u00fccretsiz versiyonuna buradan<\/a> ula\u015fabilirsiniz.<\/p>\n\n\n\n

\n\t\n\t\tSIRADAK\u0130: Embracer Group ikinci \u00e7eyrek finansal raporunu yay\u0131nlad\u0131<\/a><\/span>\n\t<\/span>\n<\/h2>\n","protected":false},"excerpt":{"rendered":"Technavio’nun raporuna g\u00f6re freemium oyun modeli pazar\u0131n b\u00fcy\u00fcmesini g\u00fc\u00e7lendirecek kilit fakt\u00f6rlerden biri olacak.\n","protected":false},"author":62,"featured_media":72832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8879],"tags":[],"class_list":{"0":"post-72837","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporlar","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/72837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=72837"}],"version-history":[{"count":4,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/72837\/revisions"}],"predecessor-version":[{"id":72841,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/72837\/revisions\/72841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/72832"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=72837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=72837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=72837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}