{"id":73110,"date":"2022-11-23T14:51:33","date_gmt":"2022-11-23T11:51:33","guid":{"rendered":"https:\/\/mobidictum.com\/?p=73110"},"modified":"2024-03-28T18:26:21","modified_gmt":"2024-03-28T15:26:21","slug":"pazarlama-basarinizi-artirmak-mbc-2022","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/pazarlama-basarinizi-artirmak-mbc-2022\/","title":{"rendered":"Pazarlama ba\u015far\u0131n\u0131z\u0131 art\u0131rmak &#8211; MBC 2022"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><b>AppsFlyer\u2019da T\u00fcrkiye M\u00fc\u015fteri Ba\u015far\u0131s\u0131 Tak\u0131m Lideri olan Alican Torun Mobidictum Business Conference\u2019a kat\u0131larak iOS 14 g\u00fcncellemesinin\u00a0 end\u00fcstrinin geneline olan etkisinden bahsetti. <\/b><span style=\"font-weight: 400\">Mobil oyun sekt\u00f6r\u00fcnde pazarlama yapmakta geli\u015fmek i\u00e7in baz\u0131 t\u00fcyolar payla\u015ft\u0131.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to level up your marketing game in 2022? - MBC 2022, Alican Torun, ApssFlyer\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dD6Wq9yvtXU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Torun, konu\u015fmas\u0131na iOS 14\u2019\u00fcn \u00e7\u0131kmas\u0131 ile ger\u00e7ekle\u015fen baz\u0131 de\u011fi\u015fiklikleri anlatarak ba\u015flad\u0131.<\/b><span style=\"font-weight: 400\"> Yeni iOS g\u00fcncellemesinin <\/span><b>ATT men\u00fcs\u00fc zorunlulu\u011fu ve SKAd Network<\/b><span style=\"font-weight: 400\">\u2019\u00fcn\u00fc getirdi\u011fini a\u00e7\u0131klad\u0131.<\/span>\r\n\r\n\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Torun, bu g\u00fcncellemenin ortaya \u00e7\u0131kard\u0131\u011f\u0131 <\/span><b>sorunlar\u0131<\/b><span style=\"font-weight: 400\"> listeledi;<\/span><b> LTV\u2019nin \u00f6lm\u00fc\u015f olmas\u0131, \u00f6l\u00e7\u00fclebilecek sadece 6 bit olmas\u0131, CV s\u0131n\u0131r\u0131 ve yinelenen ili\u015fkilendirme<\/b><span style=\"font-weight: 400\">.<\/span><b> CV s\u0131n\u0131r\u0131n\u0131n, reklam verenlerin, reklamlar\u0131n\u0131 kimin izledi\u011fini \u00f6\u011frenememesi i\u00e7in bir ara\u00e7 oldu\u011funu a\u00e7\u0131klad\u0131.<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Konu\u015fmas\u0131na, ana<\/span><b> SKAN 4.0 g\u00fcncelemesinin<\/b><span style=\"font-weight: 400\"> neleri ekledi\u011fini a\u00e7\u0131klayarak devam etti. \u00dc\u00e7 \u00f6nemli noktay\u0131 listeledi; <\/span><b>LTV \u00f6l\u00e7\u00fcm\u00fc kullan\u0131c\u0131 ba\u015f\u0131na bunlar ikinci, yedinci ve otu\u015f be\u015finci g\u00fcnlerde olmak \u00fczere birden fazla geri g\u00f6nderim ekledi<\/b><span style=\"font-weight: 400\">. <\/span><b>Kampanya d\u00f6k\u00fcm\u00fc se\u00e7eneklerin say\u0131s\u0131n\u0131 100\u2019den (iki haneli) 10.000\u2019e (d\u00f6rt haneli) \u00e7\u0131kard\u0131<\/b><span style=\"font-weight: 400\">. G\u00fcncellemeler ayn\u0131 zamanda <\/span><b>W2A ak\u0131\u015f\u0131 deste\u011fi getirerek Web-to-app ili\u015fkilendirmesi<\/b><span style=\"font-weight: 400\"> ekledi.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Torun<\/b><span style=\"font-weight: 400\">, sonras\u0131nda baz\u0131 istatistikleri g\u00f6sterdi.<\/span><b> 2020\u2019den 2021\u2019 kadar android\u2019de indirilen oyun ugyulamalar\u0131n\u0131n %22\u2019lik bir art\u0131\u015f, iOS\u2019te ise %6\u2019l\u0131k bir d\u00fc\u015f\u00fc\u015f <\/b><span style=\"font-weight: 400\">g\u00f6sterdi\u011fini a\u00e7\u0131klad\u0131. Torun, bu de\u011fi\u015fimin<\/span><b> b\u00fct\u00e7elerin iOS\u2019ten android\u2019e kaymas\u0131 <\/b><span style=\"font-weight: 400\">nedeniyle oldu\u011funu s\u00f6yledi<\/span>\r\n\r\n\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Haziran 2021\u2019den bu yana iOS\u2019ta uygulama i\u00e7i al\u0131m gelirinde %35\u2019lik bir d\u00fc\u015f\u00fc\u015f, android\u2019de ise %10\u2019luk bir art\u0131\u015f oldu\u011funu a\u00e7\u0131klad\u0131. T\u00fcrkiye\u2019de hyper-casual oyunlar\u0131n indirilmesinde %90\u2019l\u0131k bir art\u0131\u015f <\/b><span style=\"font-weight: 400\">oldu\u011funu ekledi.<\/span>\r\n\r\n\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Oyun uygulamalar\u0131n\u0131n %91\u2019i Apple\u2019\u0131n ATT men\u00fcs\u00fcn\u00fc uygulamalar\u0131na ekledi. <\/b><span style=\"font-weight: 400\">\u00a0Elindeki istatistiklere bakarak, Torun <\/span><b>geli\u015fmi\u015f pazarlardaki kullan\u0131c\u0131lar\u0131n veri gizlili\u011fine daha \u00e7ok \u00f6nem verdi\u011fi<\/b><span style=\"font-weight: 400\"> sonucuna vard\u0131.<\/span><b> ATT onay oran\u0131n\u0131 art\u0131rmak i\u00e7in men\u00fcn\u00fcn uygulamay\u0131 ilk a\u00e7\u0131\u015fta kullan\u0131c\u0131n\u0131n \u00f6n\u00fcne \u00e7\u0131kmas\u0131 gerekti\u011fini s\u00f6yledi. Kullan\u0131c\u0131 kabul etmezse, bir hafta sonras\u0131ndan daha erken olmamak ko\u015fuluyla, kullan\u0131c\u0131y\u0131 arac\u0131n\u0131n gizlilik men\u00fcs\u00fcne y\u00f6nlendirmek <\/b><span style=\"font-weight: 400\">gerekti\u011fini ekledi.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400\">Yinelenen ili\u015fkilendirme sorununa de\u011finen <\/span><b>Torun, Single Source of Truth (SSOT)<\/b><span style=\"font-weight: 400\"> adl\u0131 bir \u00e7\u00f6z\u00fcm \u00f6nerdi. Bu yolla, her kullan\u0131c\u0131 veri gizlili\u011fi \u00e7i\u011fnenmeden sadece tek bir kez ili\u015fkilendirilebilir. Torun, sunumunu en etkili <\/span><b>\u00e7apraz medya stratejilerini <\/b><span style=\"font-weight: 400\">a\u00e7\u0131klayarak bitirdi; <\/span><b>Web-to-app, ayn\u0131 \u015firketin oyunlar\u0131 aras\u0131nda \u00e7apraz promosyon, kullan\u0131c\u0131 davetleri ve social-to-app.<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oturumun tamam\u0131na ve daha fazla i\u00e7eri\u011fe a\u015fa\u011f\u0131daki butona t\u0131klayarak ula\u015fabilirsiniz.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-93362fa0 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.youtube.com\/@mobidictum9119\" style=\"background-color:#be1625\" rel=\"nofollow noopener\" target=\"_blank\">Mobidictum youtube kanal\u0131na buradan ula\u015fabilirsiniz<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"AppsFlyer\u2019da T\u00fcrkiye M\u00fc\u015fteri Ba\u015far\u0131s\u0131 Tak\u0131m Lideri olan Alican Torun, iOS 14\u2019un end\u00fcstriyi nas\u0131l de\u011fi\u015ftirdi\u011fini anlat\u0131yor.","protected":false},"author":67,"featured_media":73096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8875],"tags":[],"class_list":["post-73110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akademi"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/73110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=73110"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/73110\/revisions"}],"predecessor-version":[{"id":73112,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/73110\/revisions\/73112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/73096"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=73110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=73110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=73110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}