{"id":73320,"date":"2022-11-28T17:41:52","date_gmt":"2022-11-28T14:41:52","guid":{"rendered":"https:\/\/mobidictum.com\/?p=73320"},"modified":"2023-04-25T11:24:50","modified_gmt":"2023-04-25T08:24:50","slug":"dessert-diy-nasil-50-milyon-indirilmeye-ulasti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/dessert-diy-nasil-50-milyon-indirilmeye-ulasti\/","title":{"rendered":"Dessert DIY \u00e7\u0131kt\u0131ktan k\u0131sa bir s\u00fcre sonra nas\u0131l 50 milyon indirilmeye ula\u015ft\u0131?"},"content":{"rendered":"\n<p>Dessert D\u0131y Weloadin Studio&#8217;nun CrazyLabs ile iki y\u0131l i\u00e7erisinde \u00e7\u0131kartt\u0131\u011f\u0131 ikinci hit oyun. A\u015fa\u011f\u0131daki incelemede oyunu listelerin zirvesine \u00e7\u0131kartan p\u00fcf noktalar\u0131 <strong> Head of Product<\/strong> <strong>Alon Dahan<\/strong>, <strong>Product Owner<\/strong> <strong>Asya Er,<\/strong> <strong>Senior Publishing Manager<\/strong> <strong>Vamil Doshi<\/strong> ve <strong>Weloadin Studio<\/strong>&#8216;nun <strong>Kurucu Orta\u011f\u0131 ve CEO&#8217;su Mario Royston<\/strong> anlat\u0131yor.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Oyun fikri nas\u0131l ortaya \u00e7\u0131kt\u0131?<\/h5>\n\n\n\n<p>Dessert DIY oyuncular\u0131n dondurma, lolipop, waffle gibi tatl\u0131lar yap\u0131p m\u00fc\u015fterilerine satt\u0131klar\u0131 bir oyun. Oyun bir \u00e7ok tatl\u0131 yapma mekani\u011fini sahip.<\/p>\n\n\n\n<p>Oyunun esin kayna\u011f\u0131 sosyal medyada trend olan <a href=\"https:\/\/www.youtube.com\/watch?v=fYzUzG8v9-U\" rel=\"nofollow noopener\" target=\"_blank\">rulo dondurma yapma videosu.<\/a> DIY i\u00e7erikleri her zaman g\u00fcncel ve trend olduklar\u0131 i\u00e7in DIY konseptini dondurmaya yapmaya ekleyerek oyunculara malzemeleri ve \u015furuplar\u0131 birle\u015ftirerek kendi dondurmalar\u0131n\u0131 yapma imkan\u0131 verdik. Daha sonra oyunun Day 1, Day7 ve ARPU metriklerini geli\u015ftirmek i\u00e7in dondurman\u0131n yan\u0131na di\u011fer tatl\u0131lar\u0131 da ekledik.<\/p>\n\n\n\n<p>Oyunun ba\u015far\u0131s\u0131 artt\u0131k\u00e7a oyuna yeni mekanikler, animasyonlar ve seviyeler getirdik. Bu eklemeler oyunun oynanma s\u00fcresini ve D1,3,7 retention s\u00fcrelerini artt\u0131r\u0131rken y\u00fckselen ARPU sayesinde oyunu geli\u015ftirip <strong>46 \u00fclkede 1 numara yapt\u0131k.<\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">\u00d6nemli \u0130pu\u00e7lar\u0131<\/h5>\n\n\n\n<p>1.<strong>CPI d\u00fc\u015f\u00fcrme taktikleri <\/strong>&#8211; CPI&#8217;\u0131 d\u00fc\u015f\u00fcrmek bizim i\u00e7in \u00e7ok zor bir engeldi. A\u015fa\u011f\u0131daki video ilk reklam\u0131m\u0131zd\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Video 1 - Dessert DIY case study\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/XsUCVU1fPIY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>G\u00f6r\u00fclece\u011fi gibi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oyunun ara y\u00fcz\u00fc \u00e7ok kalabal\u0131k. Sa\u011f \u00fcstteki dondurma k\u00fclah\u0131, ve ekran\u0131n alt\u0131ndaki tatl\u0131 ikonlar\u0131 kalabal\u0131k olu\u015fturuyor.<\/li>\n\n\n\n<li>Youtube&#8217;da trend olan video ile \u00e7ok alakal\u0131 de\u011fil.<\/li>\n\n\n\n<li>Kamera a\u00e7\u0131s\u0131 k\u00f6t\u00fc.<\/li>\n<\/ul>\n\n\n\n<p>A\u015fa\u011f\u0131daki videoda g\u00f6sterilen de\u011fi\u015fiklikler yap\u0131ld\u0131ktan sonra CPI olduk\u00e7a d\u00fc\u015ft\u00fc \u00e7\u00fcnk\u00fc:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Video 2 - Dessert DIY case study\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/-6Ou-Ka6yvc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oyunun ara y\u00fcz\u00fc daha temiz hale getirildi ve gereksin ikonlar kald\u0131r\u0131ld\u0131. Arka plan\u0131 daha net ve d\u00fcz bir renge \u00e7evirerek karma\u015fa azalt\u0131ld\u0131. \u015eu an reklam daha net ve dikkat \u00e7ekici.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oyun YouTube trendindeki gibi direkt kaz\u0131ma ile ba\u015fl\u0131yor.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Kamera a\u00e7\u0131s\u0131n\u0131 videodaki a\u00e7\u0131 ile ayn\u0131 yapt\u0131k.<\/li>\n<\/ul>\n\n\n\n<p>2. <strong><strong>Yeni \u00f6zellikleri oyuna eklemeden \u00f6nce test etmek <\/strong>&#8211; <\/strong>Yarat\u0131c\u0131 reklamlara b\u00f6cek, hamamb\u00f6ce\u011fi ve kaka gibi &#8220;br\u00fct \u00f6\u011feler&#8221; eklemenin KPI&#8217;lar\u0131n y\u00fckselmesine neden oldu\u011funu fark ettik. Bu kaba unsurlar\u0131 da oyuna ekledik. Oyunun performans\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkiledi ve nihayetinde birka\u00e7 ay i\u00e7inde 50 milyonun \u00fczerinde indirme say\u0131s\u0131na ula\u015ft\u0131.<\/p>\n\n\n\n<p>Bu nedenle, baz\u0131 durumlarda oyununuz i\u00e7in yeni bir \u00f6zelli\u011fi ilk olarak reklam \u00f6\u011fesi arac\u0131l\u0131\u011f\u0131yla test etmenizi ve ba\u015far\u0131l\u0131 oldu\u011fu kan\u0131tlan\u0131rsa (yani, pozitif KPI&#8217;lara ula\u015f\u0131rsa), o zaman \u00f6zellik oyuna eklenebilir.<\/p>\n\n\n\n<p>3. <strong>\u0130nsanlardan nas\u0131l tepki alaca\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn<\/strong>&#8211; \u0130nsanlar\u0131n bir t\u00fcr harekete ge\u00e7mesini sa\u011flamak i\u00e7in onlar\u0131n d\u00fc\u011fmelerine basman\u0131z gerekir. \u00c7o\u011fu zaman insanlar\u0131n tepki vermesini sa\u011flaman\u0131n yolu, korkun\u00e7 bir \u015fey yapmakt\u0131r (beklenmeyen veya tabu olan bir \u015fey). Tepki almak i\u00e7in fikirler d\u00fc\u015f\u00fcn\u00fcrken, mizah ve i\u011frenme etraf\u0131nda d\u00f6nen kavramlara odaklan\u0131n.<\/p>\n\n\n\n<p>4. <strong>K\u00fc\u00e7\u00fck UI UX de\u011fi\u015fimleri b\u00fcy\u00fck etkiler \u00e7\u0131kartabilir<\/strong> &#8211; a\u015fa\u011f\u0131da de\u011finilen de\u011fi\u015fiklikler oyununuza seviye atlatabilir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Liste ba\u015f\u0131 oyunlar\u0131 inceleyin &#8211; Oyununuza uygulamak \u00fczere \u00f6nemli \u00fcretim ayr\u0131nt\u0131lar\u0131 (\u00f6r. g\u00f6rseller, ses efektleri, dokunsal titre\u015fimler, do\u011fru frekans vb.) hakk\u0131nda fikir edinmek i\u00e7in Sushi Roll 3D gibi pop\u00fcler oyunlar\u0131 inceleyin. Bu ayr\u0131nt\u0131lar\u0131n do\u011fru olmas\u0131, vasat bir oyun ile en iyi grafik aras\u0131ndaki fark\u0131 yaratabilir.<\/li>\n\n\n\n<li>D\u00fcz metinler veya \u00f6\u011fretici simgeler yerine \u00e7ekici, canl\u0131 \u00f6\u011freticileri entegre edin &#8211; Dessert DIY&#8217;da, &#8220;gif benzeri \u00f6\u011freticiler&#8221; (oyunculara ne yapmalar\u0131 gerekti\u011fini g\u00f6stermek i\u00e7in) entegre ederek seviye tamamlama oran\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rd\u0131k.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Video 3 - Dessert case study\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/5dqcXDnEsxE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oyuna mutlu, g\u00fcl\u00fcmseyen emojiler eklemek, oyuncuyu oynamaya devam etmeye te\u015fvik eder (olumlu peki\u015ftirme i\u015flevi g\u00f6r\u00fcr).<\/li>\n<\/ul>\n\n\n\n<p><strong>Di\u011fer yay\u0131nc\u0131lar yerine neden CrazyLabs&#8217;i tercih ettik<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cYolculu\u011fumuzun ba\u015flang\u0131c\u0131nda bir\u00e7ok \u00f6nde gelen yay\u0131nc\u0131yla i\u015fbirli\u011fi yapt\u0131k, ancak CrazyLabs&#8217;tan ald\u0131\u011f\u0131m\u0131z destek ve g\u00fcven, iki hit oyun geli\u015ftirmemize yard\u0131mc\u0131 oldu.&#8221;<\/em><\/p>\n\n\n\n<p><em>&#8220;Bir\u00e7ok nedenden dolay\u0131 CrazyLabs ile \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z i\u00e7in \u00e7ok \u015fansl\u0131y\u0131z. CrazyLabs&#8217;in \u00f6zg\u00fcn ve veri odakl\u0131 yakla\u015f\u0131m\u0131 Dessert DIY&#8217;\u0131 zirveye ta\u015f\u0131d\u0131.&#8221;<\/em><\/p>\n<cite>Weloadin Studio CEO&#8217;su Mario Royston<\/cite><\/blockquote>\n\n\n\n<p class=\"has-text-align-center\"><strong>Bir sonraki hit oyununuzu CrazyLabs ile geli\u015ftirin<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-red-background-color has-background wp-element-button\" href=\"https:\/\/www.crazylabs.com\/publishing\/\" rel=\"nofollow noopener\" target=\"_blank\">ba\u015fvuru i\u00e7in t\u0131klay\u0131n<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>CrazyLabs Dessert DIY&#8217;\u0131n piyasaya \u00e7\u0131kt\u0131ktan k\u0131sa bir s\u00fcre sonra 50 milyon indirilmeye nas\u0131l ula\u015ft\u0131\u011f\u0131na \u0131\u015f\u0131k tutuyor.<\/p>\n","protected":false},"author":64,"featured_media":73315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[1501],"class_list":["post-73320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar","tag-hyper-casual-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/73320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=73320"}],"version-history":[{"count":9,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/73320\/revisions"}],"predecessor-version":[{"id":150165,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/73320\/revisions\/150165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/73315"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=73320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=73320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=73320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}