{"id":73388,"date":"2022-11-29T14:51:22","date_gmt":"2022-11-29T11:51:22","guid":{"rendered":"https:\/\/mobidictum.com\/?p=73388"},"modified":"2024-03-28T18:26:21","modified_gmt":"2024-03-28T15:26:21","slug":"oyun-buyutme-icin-etkili-reklam-format-mbc-2022","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/oyun-buyutme-icin-etkili-reklam-format-mbc-2022\/","title":{"rendered":"Oyunlar\u0131n\u0131z\u0131 b\u00fcy\u00fctmek i\u00e7in etkili reklam formatlar\u0131 &#8211; MBC 2022"},"content":{"rendered":"\n<p><strong>Bidstack\u2019ten Antoine Jullemier, Mobidictum Business Conference\u2019a kat\u0131ld\u0131 ve oyunlar\u0131n i\u00e7indeki yeni ve etkili reklamc\u0131l\u0131k deneyimi imkanlar\u0131yla ilgili bir s\u00f6yle\u015fi ger\u00e7ekle\u015ftirdi.<\/strong> Oturumda oyun i\u00e7i reklamc\u0131l\u0131ktan nas\u0131l yararlanabilece\u011fini anlamak isteyen oyun geli\u015ftiricileri veya paraya d\u00f6n\u00fc\u015ft\u00fcrme y\u00f6neticileri ad\u0131na olduk\u00e7a \u00f6nemli bilgiler yer al\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Effective ad formats to grow your game - MBC 2022, Antoine Jullemier\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TL2gru5_qzE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Jullemier oturuma oyun yap\u0131mc\u0131lar\u0131n\u0131n oyun deneyimini kesintiye u\u011fratmadan oyunlar\u0131ndan para kazanmalar\u0131n\u0131 ve oyuncularla etkile\u015fim kurmalar\u0131n\u0131 sa\u011flayan bir firma olan Bidstack\u2019i tan\u0131tarak ba\u015flad\u0131. <strong>2015 y\u0131l\u0131nda kurulan Bidstack\u2019in \u015fu anda Londra, Riga, San Francisco ve New York\u2019ta 90\u2019dan fazla \u00e7al\u0131\u015fan\u0131 bulunuyor.<\/strong><\/p>\n\n\n\n<p>Deneyimli y\u00f6netici daha sonra oyun i\u00e7i reklamc\u0131l\u0131\u011f\u0131n geni\u015f uygulama alanlar\u0131ndan bahsetti. Jullemier oyun i\u00e7i reklamlar\u0131n g\u00fcn\u00fcm\u00fczde spor ve yar\u0131\u015f oyunlar\u0131ndan daha geni\u015f alanlarda kullan\u0131ld\u0131\u011f\u0131n\u0131 belirtti. <strong>Sekt\u00f6r art\u0131k ni\u015fanc\u0131 oyunlar\u0131n\u0131 ve hatta metaverse oyunlar\u0131n\u0131 bile kapsayacak kadar geni\u015flemi\u015f bulunuyor.<\/strong><\/p>\n\n\n\n<p>Bidstack\u2019in uzun \u00e7al\u0131\u015fmalar\u0131n ard\u0131ndan iki y\u00f6ntem kullanmaya karar verdi\u011fini belirten Jullemier, bunlardan ilkinin reklamlar\u0131 bir oyun i\u00e7i \u00f6d\u00fcllendirme sistemiyle kullanmak oldu\u011funu ifade etti. \u0130kinci y\u00f6ntem ise oyuncuyu ve oynan\u0131\u015f\u0131 rahats\u0131z etmeden oyunun arka plan\u0131na reklamlar yerle\u015ftirmek olarak payla\u015f\u0131ld\u0131. <strong>Jullemier bu iki reklam bi\u00e7imi birle\u015ftirildi\u011finde bir markan\u0131n reklamlar\u0131n\u0131n \u00fc\u00e7 kat daha fazla etkile\u015fim alabilece\u011fini a\u00e7\u0131klad\u0131.<\/strong><\/p>\n\n\n\n<p>Daha sonra 80\u2019lerden ba\u015flayarak daha pop\u00fcler bir pazar haline geldi\u011fi 2010\u2019lar ve 2020\u2019lere uzanan oyun i\u00e7i reklamlar\u0131n tarihine k\u0131sa bir genel bak\u0131\u015f sundu. <strong>Jullemier oyun i\u00e7i reklam pazar\u0131nda 2030 y\u0131l\u0131na kadar 10 milyar dolar b\u00fcy\u00fcme \u00f6ng\u00f6ren bir rapor da payla\u015ft\u0131.<\/strong><\/p>\n\n\n\n<p>Bidstack y\u00f6neticisi oyun i\u00e7i reklamlar\u0131n faydalar\u0131n\u0131 ve gelecekteki konumunu baz\u0131 istatistiklerle \u00f6zetleyerek bu formatla nas\u0131l gelir elde edilece\u011fini <strong>d\u00f6rt ad\u0131m \u00fczerinden<\/strong> a\u00e7\u0131klad\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entegrasyon s\u00fcrecinden korkmamak.<\/li>\n\n\n\n<li>\u00dcretilen sanat\u0131 korumak ve oyunculara sayg\u0131 duymak.<\/li>\n\n\n\n<li>Arka plana rahatl\u0131kla uyacak marka deneyimleri sunmak.<\/li>\n\n\n\n<li>S\u00fcrd\u00fcr\u00fclebilir bir gelir ak\u0131\u015f\u0131n\u0131n keyfini \u00e7\u0131karmak.<\/li>\n<\/ul>\n\n\n\n<p><strong>Do\u011fru \u015fekilde uyguland\u0131\u011f\u0131nda oyun i\u00e7i reklamlar etkile\u015fimi art\u0131rabilir, oyunda kalma s\u00fcresini uzatabilir ve di\u011fer dijital reklam t\u00fcrlerine k\u0131yasla bir markay\u0131 \u00e7ok daha iyi temsil edebilir.\u00a0<\/strong>T\u00fcm bunlar oyuncular\u0131n oyun deneyimini k\u0131s\u0131tlamaman\u0131n yan\u0131 s\u0131ra geli\u015ftiricilerin daha y\u00fcksek gelir elde etmesine de yard\u0131mc\u0131 olur. S\u00f6yle\u015finin tamam\u0131na ve daha fazla i\u00e7eri\u011fe a\u015fa\u011f\u0131daki butona t\u0131klayarak ula\u015fabilirsiniz.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.youtube.com\/@mobidictum9119\" style=\"background-color:#be1625\" rel=\"nofollow noopener\" target=\"_blank\">MOBIDICTUM YOUTUBE KANALINA BURADAN ULA\u015eAB\u0130L\u0130RS\u0130N\u0130Z<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bidstack Oyun Birimi Ba\u015fkan Yard\u0131mc\u0131s\u0131 Antoine Jullemier, Mobidictum Business Conference&#8217;a kat\u0131larak etkili oyun i\u00e7i reklamlar olu\u015fturmak hakk\u0131nda konu\u015ftu.<\/p>\n","protected":false},"author":62,"featured_media":73333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8875],"tags":[],"class_list":["post-73388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-akademi"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/73388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=73388"}],"version-history":[{"count":5,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/73388\/revisions"}],"predecessor-version":[{"id":73393,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/73388\/revisions\/73393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/73333"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=73388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=73388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=73388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}