{"id":75304,"date":"2017-03-23T09:49:33","date_gmt":"2017-03-23T06:49:33","guid":{"rendered":"https:\/\/mobidictum.com\/futureplay-build-away-ile-yukselise-gecti\/"},"modified":"2023-02-20T17:30:22","modified_gmt":"2023-02-20T14:30:22","slug":"futureplay-build-away-ile-yukselise-gecti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/futureplay-build-away-ile-yukselise-gecti\/","title":{"rendered":"Futureplay Build Away! \u0130le Y\u00fckseli\u015fe Ge\u00e7ti"},"content":{"rendered":"

Futureplay’in Build Away! oyunu Matchmade taraf\u0131ndan d\u00fczenlenen kampanyalardan sonra organik\u00a0indirmelerde % 110 kadar art\u0131\u015f ya\u015fad\u0131.<\/h4>\n

Finlandiya’l\u0131 oyun geli\u015ftirme firmas\u0131 Futureplay’\u0131n en yeni oyunu Build Away!, Helsinki merkezli Matchmade taraf\u0131ndan d\u00fczenlenen etkileyici kampanyan\u0131n ard\u0131ndan organik indirmelerde %110’luk bir art\u0131\u015f g\u00f6rd\u00fc.<\/p>\n

Firman\u0131n Blog sayfas\u0131nda a\u00e7\u0131kland\u0131\u011f\u0131 \u00fczere Matchmade, bir oyun i\u00e7in bir kampanya yay\u0131nlarken hangi kitlenin\u00a0hedeflenece\u011fini belirlemek i\u00e7in geli\u015fmi\u015f bir algoritma kullanmakta. Hedeflenen\u00a0kitlenin ilgi alan\u0131na giren ba\u015fl\u0131klar tespit edilmekte ve bu kitleye en cezbedici \u00a0bir \u015fekilde kampanyalar sunularak oyun \u00e7ekim merkezi, ilgi oda\u011f\u0131 hale getirilmekte.<\/p>\n

Build Away! I\u00e7in, 40’dan fazla YouTube kanal\u0131\u00a0oyunu tan\u0131tmak i\u00e7in algoritma taraf\u0131ndan se\u00e7ildi.<\/p>\n

%110 b\u00fcy\u00fcme<\/h4>\n

Se\u00e7ilen YouTube kanallar\u0131, toplam 4.3 milyon abone say\u0131s\u0131na ula\u015fan kanallar ve yapt\u0131klar\u0131 videolar y\u00fcksek geri d\u00f6n\u00fc\u015f al\u0131yor.\u00a0 (730.000 geri bildirim alan\u00a0videolar bulunuyor.). Kampanya s\u0131ras\u0131nda \u00a042.000’den fazla indirime elde edildi ve %70’lik bir kal\u0131c\u0131l\u0131k ortalamas\u0131na\u00a0sahip olundu. Kampanya sonras\u0131 ise organik indirmeler %110 oran\u0131nda art\u0131\u015f ya\u015fad\u0131.<\/p>\n

Futureplay’\u0131n ikinci ba\u015far\u0131s\u0131 olan bu oyun akl\u0131m\u0131za\u00a0ilk ba\u015far\u0131l\u0131 olan oyunlar\u0131 \u00a0Farm Away! ‘i getirdi.A\u011fustos 2016’da 2.5 milyon dolarl\u0131k bir kaynak sa\u011flayan geli\u015ftirici\u00a0bakal\u0131m ilk oyunun ba\u015far\u0131s\u0131n\u0131 yakalayabilecek mi ?<\/p>\n

https:\/\/youtu.be\/ovMlG9xc5LE<\/p>\n

Futureplay hakk\u0131nda daha fazla bilgi almak i\u00e7in t\u0131klay\u0131n\u0131z…<\/a><\/p>\n