{"id":82123,"date":"2019-02-20T14:15:16","date_gmt":"2019-02-20T11:15:16","guid":{"rendered":"https:\/\/mobidictum.com\/peak-games-reklami-ozgun-mu\/"},"modified":"2023-02-18T16:04:36","modified_gmt":"2023-02-18T13:04:36","slug":"peak-games-reklami-ozgun-mu","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/peak-games-reklami-ozgun-mu\/","title":{"rendered":"Peak Games Reklam\u0131 \u00d6zg\u00fcn M\u00fc?"},"content":{"rendered":"

Ge\u00e7ti\u011fimiz g\u00fcnlerde Peak Games<\/strong> \u00e7ok yarat\u0131c\u0131 ve ba\u015far\u0131l\u0131 bir reklam kampanyas\u0131na imza atm\u0131\u015ft\u0131. Ba\u015far\u0131l\u0131 T\u00fcrk mobil oyun \u015firketleri aras\u0131nda yer alan Peak Games’in reklam\u0131<\/strong> 41 TV kanal\u0131nda ayn\u0131 anda yay\u0131nlanm\u0131\u015ft\u0131. Asl\u0131nda bir i\u015f ilan\u0131 olarak planlanan reklam, ayn\u0131 anda ve bir\u00e7ok farkl\u0131 kanalda yay\u0131nlanmas\u0131 ile olduk\u00e7a “yarat\u0131c\u0131” g\u00f6r\u00fcn\u00fcyordu. Ancak son geli\u015fmeler \u0131\u015f\u0131\u011f\u0131nda Peak Games’in son reklam\u0131n\u0131n uygulanma a\u00e7\u0131s\u0131ndan olmasa da fikir olarak \u00e7ok da \u00f6zg\u00fcn oldu\u011funu s\u00f6yleyemeyiz.<\/p>\n

Peak Games Reklam\u0131 \u00c7al\u0131nt\u0131 m\u0131?<\/h2>\n

Peak Games’in reklam\u0131<\/strong> i\u00e7in \u00e7al\u0131nt\u0131<\/strong> demek ne kadar do\u011fru olur? Bu asl\u0131nda g\u00f6receli bir konu olmas\u0131na kar\u015f\u0131n sadece \u00f6zg\u00fcn bir reklam olmad\u0131\u011f\u0131n\u0131 s\u00f6ylemek daha ak\u0131lc\u0131 olacakt\u0131r. Ortada Peak Games reklam\u0131 ile benzerli\u011fi olduk\u00e7a dikkat \u00e7eken<\/strong> ve daha \u00f6nce yay\u0131nlanm\u0131\u015f reklam kampanyalar\u0131 bulunuyor. Nitekim ayn\u0131 \u00e7izgide bir reklam daha \u00f6nce \u00fcnl\u00fc alman otomobil \u015firketi Audi taraf\u0131ndan 2017 y\u0131l\u0131<\/strong> i\u00e7erisinde piyasaya s\u00fcr\u00fclm\u00fc\u015ft\u00fc. Peak Games ise bu fikri kendi sekt\u00f6r\u00fc i\u00e7in uyarlam\u0131\u015ft\u0131r.<\/p>\n

Ba\u015far\u0131l\u0131 T\u00fcrk mobil oyun \u015firketleri<\/strong> aras\u0131nda ad\u0131ndan s\u00f6z ettiren Peak Games’in bir b\u00f6l\u00fcm\u00fc 2017 y\u0131l\u0131nda Zynga taraf\u0131ndan sat\u0131n al\u0131nm\u0131\u015ft\u0131. Ek olarak Peak Games, Pocket Gamers Mobil Oyun \u00d6d\u00fclleri 2019 kapsam\u0131nda \u201cEn \u0130yi Pazarlama Ekibi\u201d \u00f6d\u00fcl\u00fcne aday g\u00f6sterilerek \u00fclkemizi temsil etmi\u015fti.<\/p>\n

Peak Games Reklam\u0131 ve Audi Reklam\u0131 Benzerli\u011fi<\/h3>\n
\"peak<\/a>
Audi’nin Safety Code Reklam\u0131<\/figcaption><\/figure>\n

Peak Games, Audi \u015firketinin reklam\u0131 ile olan benzer reklam politikas\u0131n\u0131 resmi Twitter hesab\u0131ndan kabul etmi\u015f bulunuyor.<\/p>\n

Reklam filmimizin \u00f6zg\u00fcn olmad\u0131\u011f\u0131n\u0131, hepinizle ayn\u0131 anda \u00f6\u011frendik. Kar\u0131n a\u011fr\u0131m\u0131z\u0131 ve \u00fcz\u00fcnt\u00fcm\u00fcz\u00fc tarif etmemiz imkans\u0131z. Yarat\u0131c\u0131 i\u015flerde fikirlerin \u00f6zg\u00fcn olmas\u0131 bizim i\u00e7in \u00e7ok de\u011ferli, bu nedenle t\u00fcm reklamlar\u0131 durduruyoruz.<\/p><\/blockquote>\n

Peak Games, reklam kampanyas\u0131 hayata ge\u00e7irilmeden \u00f6nce bu tarz bir benzerlikten haberi olmad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. \u015euan t\u00fcm reklamlar\u0131 durdurma karar\u0131 alan T\u00fcrk mobil oyun \u015firketi bu olumsuzlu\u011fun \u00e7al\u0131\u015f\u0131lan reklam \u015firketi Medina Turgul DDB <\/strong>taraf\u0131ndan kaynakland\u0131\u011f\u0131n\u0131 \u00f6ne s\u00fcr\u00fcyor.<\/p>\n

Ajans’la 3 ayl\u0131k t\u00fcm g\u00f6r\u00fc\u015fmelerimiz kay\u0131t alt\u0131nda. Sadece T\u00fcrkiye de\u011fil, Ajans\u2019\u0131n ba\u011fl\u0131 oldu\u011fu network\u2019e Amerika’da da hukuki s\u00fcreci ba\u015flatarak sonucu sizlerle payla\u015faca\u011f\u0131z. #<\/span>peak<\/span><\/a><\/p><\/blockquote>\n

Reklam sekt\u00f6r\u00fcnde bu tarz benzerlikler her zaman olmu\u015f ve olmaya devam edecektir. Ancak Audi “Safety Code” reklam\u0131nda<\/strong> kullan\u0131lan m\u00fcziklerin bile de\u011fi\u015ftirilmeden kullan\u0131lmas\u0131 \u00e7ok mant\u0131kl\u0131 de\u011fil. Mobidictum olarak dile\u011fimiz bu tarz i\u015fler de \u00f6ncelikli detayl\u0131 bir pazar ara\u015ft\u0131rmas\u0131 yap\u0131l\u0131p ondan sonra harekete ge\u00e7ilmesidir. E\u011fer bu problem \u00e7al\u0131\u015f\u0131lan reklam ajans\u0131 kaynakl\u0131 ise de \u00e7al\u0131\u015f\u0131lacak olan ajans\u0131n detayl\u0131 bir arka plan ge\u00e7mi\u015fi yap\u0131l\u0131p karar a\u015famas\u0131nda ince eleyip s\u0131k dokumak gerekir. Merak edenler i\u00e7in Peak Games reklam\u0131yla olduk\u00e7a benzerlik g\u00f6steren Audi’nin Safety Code reklam\u0131n\u0131<\/strong> a\u015fa\u011f\u0131dan izleyebilirsiniz. En iyi ve en g\u00fcncel mobil oyun haberleri<\/strong><\/a> i\u00e7in Mobidictum’u takip edin!<\/p>\n

https:\/\/www.youtube.com\/watch?v=ElbnpKX0qSY<\/p>\n","protected":false},"excerpt":{"rendered":"Ge\u00e7ti\u011fimiz g\u00fcnlerde Peak Games \u00e7ok yarat\u0131c\u0131 ve ba\u015far\u0131l\u0131 bir reklam kampanyas\u0131na imza atm\u0131\u015ft\u0131. Ba\u015far\u0131l\u0131 T\u00fcrk mobil oyun \u015firketleri aras\u0131nda yer alan Peak Games\u2019in reklam\u0131 41 TV kanal\u0131nda ayn\u0131 anda yay\u0131nlanm\u0131\u015ft\u0131. Asl\u0131nda bir i\u015f ilan\u0131 olarak planlanan reklam, ayn\u0131 anda ve bir\u00e7ok farkl\u0131 kanalda yay\u0131nlanmas\u0131 ile olduk\u00e7a \u201cyarat\u0131c\u0131\u201d g\u00f6r\u00fcn\u00fcyordu. Ancak son geli\u015fmeler \u0131\u015f\u0131\u011f\u0131nda Peak Games\u2019in son [\u2026]","protected":false},"author":1,"featured_media":82124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[4799],"class_list":["post-82123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-mobil-oyunlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/82123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=82123"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/82123\/revisions"}],"predecessor-version":[{"id":147422,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/82123\/revisions\/147422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/82124"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=82123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=82123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=82123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}