{"id":8517,"date":"2021-02-23T15:21:15","date_gmt":"2021-02-23T12:21:15","guid":{"rendered":"https:\/\/mobidictum.com\/?p=8517"},"modified":"2024-02-21T10:57:16","modified_gmt":"2024-02-21T07:57:16","slug":"app-radar-pazar-konumunu-guclendirmek-icin-rakibi-thetoolu-satin-aldi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/app-radar-pazar-konumunu-guclendirmek-icin-rakibi-thetoolu-satin-aldi\/","title":{"rendered":"App Radar, pazar konumunu g\u00fc\u00e7lendirmek i\u00e7in rakibi TheTool’u sat\u0131n ald\u0131"},"content":{"rendered":"

Avusturyal\u0131 uygulama pazarlama \u015firketi App Radar,<\/strong> \u0130spanyol rakibi TheTool’<\/strong>u sat\u0131n ald\u0131. <\/span>Bu sat\u0131n alma ile birlikte firma m\u00fc\u015fterilerine bir tak\u0131m yeni \u00f6zellikler sunmaya ba\u015flayacak.<\/p>\n

App Radar, TheTool m\u00fc\u015fteri taban\u0131na ve ara\u00e7lar\u0131na eri\u015febilecek<\/h2>\n

Bug\u00fcn yap\u0131lan a\u00e7\u0131klamaya<\/a> g\u00f6re App Radar, Avrupa’daki pazar konumunu g\u00fc\u00e7lendirmek ve daha da geni\u015fletmek i\u00e7in TheTool’u sat\u0131n ald\u0131. Hen\u00fcz \u00f6denecek olan miktarla ilgili bir duyuru yap\u0131lmam\u0131\u015f olsa da bu \u015fu ana kadar bir App Store Optimizasyon Arac\u0131n\u0131n ger\u00e7ekle\u015ftirmi\u015f oldu\u011fu en b\u00fcy\u00fck anla\u015fma oldu.\u00a0<\/span><\/p>\n

2015 y\u0131l\u0131nda kurulan App Radar, 160 \u00fclkede pek \u00e7ok oyun \u015firketine organik ve \u00fccretli kullan\u0131c\u0131 edinimi i\u00e7in ara\u00e7 ve servis sa\u011flamaktad\u0131r. App Radar’dan iki sene sonra, 2017’de kurulmu\u015f olan TheTool ise, uygulama pazarlamac\u0131lar\u0131 i\u00e7in veri i\u00e7g\u00f6r\u00fclerinde uzmanla\u015fm\u0131\u015ft\u0131r. \u015eimdi, TheTool’un say\u0131s\u0131 <\/span>400’\u00fc a\u015fan m\u00fc\u015fteri taban\u0131, App Radar taraf\u0131ndan devral\u0131nacak.<\/span><\/p>\n

Sat\u0131n almalar sekt\u00f6r\u00fcn geli\u015fmesini sa\u011fl\u0131yor<\/h2>\n

Ge\u00e7ti\u011fimiz y\u0131l uygulama pazar\u0131nda ya\u015fanan h\u0131zl\u0131 b\u00fcy\u00fcme, b\u00fcy\u00fck sat\u0131n alma ve yat\u0131r\u0131mlar\u0131n \u00f6n\u00fcn\u00fc a\u00e7m\u0131\u015f oldu. App Annie taraf\u0131ndan yay\u0131nlanan verilere g\u00f6re, k\u00fcresel uygulama pazar\u0131, 2020’nin son \u00e7eyre\u011finde 31,9 milyar ABD dolar\u0131 gelirle bir rekor k\u0131rd\u0131. Bu s\u00fcre\u00e7te y\u0131ll\u0131k sat\u0131\u015flar\u0131n\u0131 ikiye katlayan App Radar, TheTool’u sat\u0131n alarak mobil pazarlama etraf\u0131ndaki t\u00fcm ekosistemin geli\u015fimini te\u015fvik ediyor.<\/p>\n

Benzer \u015fekilde, 2014 y\u0131l\u0131ndan bu yana alt\u0131 \u015firket sat\u0131n alan AppLovin, ge\u00e7ti\u011fimiz haftalarda Adjust’\u0131 sat\u0131n ald\u0131\u011f\u0131n\u0131 a\u00e7\u0131klam\u0131\u015ft\u0131.<\/a> Adjust ve AppLovin aras\u0131ndaki anla\u015fman\u0131n 1 milyar dolar civar\u0131nda oldu\u011fu s\u00f6ylense de bu konuda resmi bir a\u00e7\u0131klama yap\u0131lmad\u0131.<\/p>\n

“Amac\u0131m\u0131z, uygulama pazarlama \u00fcr\u00fcnleri i\u00e7in tek adres olmak.”<\/h2>\n

App Radar’\u0131n CEO’su ve kurucu orta\u011f\u0131 Thomas Kriebernegg<\/strong> konuyla ilgili olarak, “Bu App Radar\u2019\u0131n yolculu\u011funda b\u00fcy\u00fck bir ad\u0131m. Bu anla\u015fma, \u00fcr\u00fcn sunumumuzu \u00f6nemli \u00f6l\u00e7\u00fcde geni\u015fletmemizi ve Avrupa uygulama pazar\u0131nda daha g\u00fc\u00e7l\u00fc bir temele sahip olmam\u0131z\u0131 sa\u011flayacak. Amac\u0131m\u0131z, uygulama pazarlama \u00fcr\u00fcnleri i\u00e7in tek adres olmak ve TheTool\u2019un uygulama analiz hizmetleri yelpazesi, bu ama\u00e7 do\u011frultusunda bulmacan\u0131n \u00f6nemli bir par\u00e7as\u0131. Avrupa’daki – \u00f6zellikle \u0130ngiltere ve Almanya’daki – eri\u015fimimizi daha da geni\u015fleterek ve \u00fcr\u00fcn geli\u015ftirmeyi ikiye katlayarak bu ba\u015far\u0131m\u0131z\u0131 geli\u015ftirmeyi planl\u0131yoruz. Daniel harika bir \u015firket kurdu ve sat\u0131n alma i\u015fleminin ard\u0131ndan bizimle \u00e7al\u0131\u015facak olmas\u0131ndan \u00e7ok memnunuz,” dedi.<\/span><\/p>\n

TheTool’un kurucu orta\u011f\u0131 ve CEO’su Daniel Peris<\/strong> ise \u015f\u00f6yle konu\u015ftu: \u201cApp Radar ile bir anla\u015fma yapt\u0131\u011f\u0131m i\u00e7in \u00e7ok mutluyum. Onlar\u0131n \u00fcr\u00fcn grubu, TheTool’da geli\u015ftirdiklerimiz i\u00e7in m\u00fckemmel bir tamamlay\u0131c\u0131 olacak. Bu \u00e7\u00f6z\u00fcmleri birle\u015ftirmemizle birlikte, en eksiksiz uygulama pazarlama tekliflerinden birini sunaca\u011f\u0131z. App Radar’\u0131n Avrupa’n\u0131n \u00f6nde gelen uygulama pazarlama \u015firketlerinden biri olma hedefine ula\u015fmas\u0131na yard\u0131mc\u0131 olmay\u0131 ger\u00e7ekten d\u00f6rt g\u00f6zle bekliyorum. “<\/span><\/p>\n

App Radar, piyasada bulunan kullan\u0131m\u0131 en kolay uygulama pazarlama \u00e7\u00f6z\u00fcmlerinden biri olacak \u015fekilde tasarlanm\u0131\u015ft\u0131r. App Radar, pazarlamac\u0131lar\u0131n birden \u00e7ok \u00e7\u00f6z\u00fcm \u00e7al\u0131\u015ft\u0131rmak yerine tek bir \u00e7\u00f6z\u00fcm i\u00e7inde ara\u015ft\u0131rma, analiz ve d\u00fczenleme aras\u0131nda ge\u00e7i\u015f yapmas\u0131na olanak tan\u0131r. Firman\u0131n m\u00fc\u015fterileri aras\u0131nda <\/span>\u0130Translate, Kolibri Games, Wargaming, DEGIRO ve Rovio Entertainment gibi ba\u015far\u0131l\u0131 \u015firketler bulunuyor.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Avusturyal\u0131 uygulama pazarlama \u015firketi App Radar, \u0130spanyol rakibi TheTool’u sat\u0131n ald\u0131. Bu sat\u0131n alma ile birlikte firma m\u00fc\u015fterilerine bir tak\u0131m yeni \u00f6zellikler sunmaya ba\u015flayacak. App Radar, TheTool m\u00fc\u015fteri taban\u0131na ve ara\u00e7lar\u0131na eri\u015febilecek Bug\u00fcn yap\u0131lan a\u00e7\u0131klamaya g\u00f6re App Radar, Avrupa’daki pazar konumunu g\u00fc\u00e7lendirmek ve daha da geni\u015fletmek i\u00e7in TheTool’u sat\u0131n ald\u0131. Hen\u00fcz \u00f6denecek olan miktarla ilgili […]<\/p>\n","protected":false},"author":17,"featured_media":8518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[8911],"class_list":["post-8517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-satin-alimlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/8517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=8517"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/8517\/revisions"}],"predecessor-version":[{"id":183158,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/8517\/revisions\/183158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/8518"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=8517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=8517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=8517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}