{"id":8613,"date":"2021-02-25T18:50:16","date_gmt":"2021-02-25T15:50:16","guid":{"rendered":"https:\/\/mobidictum.com\/?p=8613"},"modified":"2024-03-28T17:46:51","modified_gmt":"2024-03-28T14:46:51","slug":"oyun-firmalari-marka-bilinirliklerini-nasil-artirir","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/oyun-firmalari-marka-bilinirliklerini-nasil-artirir\/","title":{"rendered":"Oyun firmalar\u0131 marka bilinirliklerini nas\u0131l art\u0131r\u0131r?"},"content":{"rendered":"<p>T\u00fcrkiye, hypercasual trenini ba\u015far\u0131l\u0131 bir \u015fekilde yakalad\u0131. \u00d6yle ki bug\u00fcn, mobil alan\u0131nda, d\u00fcnya genelinde s\u00f6z sahibi oldu\u011fumuz bir noktaya geldi\u011fimizi s\u00f6yleyebiliriz. T\u00fcrk st\u00fcdyolar\u0131 \u00e7evresinde ger\u00e7ekle\u015fen yat\u0131r\u0131m ve sat\u0131n almalar, k\u00fcresel firmalar\u0131n g\u00f6zlerini T\u00fcrkiye&#8217;ye \u00e7evirmesini sa\u011flad\u0131.<\/p>\n<p>Bu \u015fekilde h\u0131zl\u0131 bir geli\u015fme s\u00fcrecinde olmam\u0131za kar\u015f\u0131n, \u00f6zellikle gen\u00e7 st\u00fcdyolar\u0131m\u0131z kendi tan\u0131t\u0131mlar\u0131n\u0131 yapmak konusunda hala b\u00fcy\u00fck firmalar\u0131n olduk\u00e7a gerisinde kal\u0131yor.<\/p>\n<p><strong>Maltepe \u00dcniversitesi&#8217;nin I&amp;S21&#8242;<\/strong> etkinli\u011finin 2. g\u00fcn\u00fcnde, End\u00fcstri M\u00fchendisli\u011fi Toplulu\u011fu Ba\u015fkan\u0131 <strong>Asl\u0131 K\u0131l\u0131\u00e7<\/strong>&#8216;\u0131n konu\u011fu olan Mobidictum Kurucusu ve Genel M\u00fcd\u00fcr\u00fc <strong>Batuhan Avucan<\/strong>, oyun sekt\u00f6r\u00fcnde halkla ili\u015fkilerin neden \u00f6nemli oldu\u011fundan ve firmalar\u0131n bu konuda neler yapabilece\u011finden bahsetti.<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Oyun firmalar\u0131 sadece ortaya koyduklar\u0131 i\u015flerle de\u011fil misyonlar\u0131 ve vizyonlar\u0131yla da \u00f6ne \u00e7\u0131kmal\u0131d\u0131r. Bu, yeni bir ekip arkada\u015f\u0131 arad\u0131\u011f\u0131n\u0131zda ba\u015fvuran insanlar\u0131n say\u0131s\u0131n\u0131 ve kalitesini etkiler. Ba\u015far\u0131lar\u0131n\u0131z\u0131 payla\u015f\u0131rsan\u0131z insanlar bunu g\u00f6r\u00fcr ve firman\u0131z hakk\u0131nda bilgi sahibi olur.<\/span><\/p><\/blockquote>\n<p>T\u00fcrk firmalar\u0131n ba\u015far\u0131lar\u0131n\u0131n daha da artaca\u011f\u0131na inand\u0131\u011f\u0131n\u0131 belirten Avucan, &#8220;Bununla birlikte, halkla ili\u015fkiler konusunda daha fazla \u015fey yapmam\u0131z gerekiyor,&#8221; dedi.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-8622 size-large\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/02\/roportaj-image-quote-1024x472.jpg\" alt=\"\" width=\"1024\" height=\"472\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/02\/roportaj-image-quote-1024x472.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/02\/roportaj-image-quote-600x277.jpg 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/02\/roportaj-image-quote-300x138.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/02\/roportaj-image-quote-768x354.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/02\/roportaj-image-quote-1170x539.jpg 1170w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/02\/roportaj-image-quote-585x270.jpg 585w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/02\/roportaj-image-quote.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2 id=\"yurt-disindaki-firmalar-halkla-iliskiler-konusunda-ne-yapiyor\">Yurt d\u0131\u015f\u0131ndaki firmalar halkla ili\u015fkiler konusunda ne yap\u0131yor?<\/h2>\n<p>Avucan, yurt d\u0131\u015f\u0131ndaki b\u00fcy\u00fck firmalar\u0131n, ba\u015far\u0131 haberlerinin t\u00fcm yerel kaynaklarda da yay\u0131labilmesi i\u00e7in bas\u0131nla bizzat ileti\u015fime ge\u00e7ti\u011fini belirtti. &#8220;\u0130nsanlar\u0131n sizi ke\u015ffetmesi i\u00e7in ba\u015far\u0131lar\u0131n\u0131z\u0131 duyurmal\u0131s\u0131n\u0131z,&#8221; diyor Avucan. &#8220;Burada mesele sadece oyununuzun tan\u0131nmas\u0131 de\u011fil, firman\u0131z\u0131n ve misyonunuzun da tan\u0131nmas\u0131 gerekiyor.&#8221;<\/p>\n<p>Bununla birlikte, k\u00fc\u00e7\u00fck ekiplerin halkla ili\u015fkiler \u00f6zelinde bir i\u015f g\u00fcc\u00fc olmayabilece\u011fini de kabul ediyor. Bunun i\u00e7in en az\u0131ndan d\u00fczg\u00fcn bir internet sitesi ve LinkedIn hesab\u0131n\u0131n olu\u015fturulmas\u0131 gerekti\u011fini de belirterek ekliyor, &#8220;En az\u0131ndan bir misyon ve vizyon belirlediyseniz bunu d\u0131\u015far\u0131 vurmal\u0131s\u0131n\u0131z.&#8221;<\/p>\n<h2 id=\"kararli-olmak-lazim\"><em>&#8220;Kararl\u0131 olmak laz\u0131m&#8221;<\/em><\/h2>\n<p>Konu\u015fma boyunca hem yurt d\u0131\u015f\u0131ndan hem de T\u00fcrkiye&#8217;den pek \u00e7ok \u00f6rne\u011fe de\u011finen Batuhan Avucan, \u00f6zellikle gen\u00e7 giri\u015fimcilere halkla ili\u015fkiler konusunda da tavsiyeler verdi. Tavsiyelerinin ba\u015f\u0131nda, kararl\u0131 olmak gerekti\u011fine de\u011finerek, senelerdir konu\u015ftu\u011fu st\u00fcdyolar\u0131n ortak noktas\u0131n\u0131n ba\u015farmak konusundaki kararl\u0131l\u0131klar\u0131 oldu\u011funu dile getirdi.<\/p>\n<blockquote><p>Bunun yan\u0131 s\u0131ra, bir misyon belirledi\u011finizde sizinle ayn\u0131 yolda y\u00fcr\u00fcy\u00fcp o k\u00fclt\u00fcr\u00fc yayacak arkada\u015flarla \u00e7al\u0131\u015fmak \u00e7ok \u00f6nemli.<\/p><\/blockquote>\n<p>Videoda,\u00a0oyun firmalar\u0131n\u0131n halkla ili\u015fkiler y\u00f6netiminde nelere dikkat etmesi gerekti\u011fi, marka bilinirliklerini nas\u0131l artt\u0131rabilecekleri ve iyi yetenekleri kendilerine nas\u0131l \u00e7ekebilecekleri konu\u015fuldu.<\/p>\n<p>Videonun tamam\u0131n\u0131 a\u015fa\u011f\u0131dan izleyebilirsiniz.<\/p>\n<p><iframe title=\"Maltepe \u00dcniversitesi I&amp;S21&#039; etkinli\u011fine konuk olduk\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/UZkAYjUD7s0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"T\u00fcrkiye, hypercasual trenini ba\u015far\u0131l\u0131 bir \u015fekilde yakalad\u0131. \u00d6yle ki bug\u00fcn, mobil alan\u0131nda, d\u00fcnya genelinde s\u00f6z sahibi oldu\u011fumuz bir&hellip;\n","protected":false},"author":17,"featured_media":8620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8877,8861],"tags":[],"class_list":{"0":"post-8613","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-roportajlar","8":"category-haberler","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/8613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=8613"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/8613\/revisions"}],"predecessor-version":[{"id":151758,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/8613\/revisions\/151758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/8620"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=8613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=8613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=8613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}