{"id":9153,"date":"2021-03-10T12:30:56","date_gmt":"2021-03-10T09:30:56","guid":{"rendered":"https:\/\/mobidictum.com\/?p=9153"},"modified":"2023-08-24T12:35:42","modified_gmt":"2023-08-24T09:35:42","slug":"espor-pazar-rapor-2021-newzoo","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/espor-pazar-rapor-2021-newzoo\/","title":{"rendered":"Espor gelirleri 2021&#8217;de 1 milyar dolar\u0131n \u00fczerine \u00e7\u0131kabilir"},"content":{"rendered":"<p>Espor gelirlerinin 2021 y\u0131l\u0131nda 1 milyar dolar\u0131n \u00fczerine \u00e7\u0131kmas\u0131 bekleniyor. Newzoo\u2019nun yay\u0131nlad\u0131\u011f\u0131 K\u00fcresel Espor ve Canl\u0131 Yay\u0131n Pazar\u0131 2021 raporuna g\u00f6re pandemide ya\u015fanan t\u00fcm sorunlara ra\u011fmen b\u00fcy\u00fcme devam edecek.<\/p>\n<h2>Espor i\u00e7in 2020 y\u0131l\u0131 pek de iyi ge\u00e7medi<\/h2>\n<p>2020 y\u0131l\u0131nda 947 milyon dolar gelir elde edilen esporda, y\u0131ll\u0131k bazda %14.5\u2019lik bir b\u00fcy\u00fcme bekleniyor. Ard\u0131ndan ge\u00e7ecek \u00fc\u00e7 senenin ard\u0131ndan, 2024 y\u0131l\u0131nda ise 1.6 milyar dolar gelir elde edilmesi bekleniyor. \u015eu an i\u00e7in rakamlar olduk\u00e7a iyi dursa da, pandemi nedeniyle ge\u00e7en sene hi\u00e7 de iyi gitmedi.<\/p>\n<figure id=\"attachment_9154\" aria-describedby=\"caption-attachment-9154\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-9154\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/03\/espor-pazar-rapor-2021.jpg\" alt=\"espor pazar rapor 2021\" width=\"800\" height=\"451\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/03\/espor-pazar-rapor-2021.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/03\/espor-pazar-rapor-2021-600x338.jpg 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/03\/espor-pazar-rapor-2021-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/03\/espor-pazar-rapor-2021-768x433.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/03\/espor-pazar-rapor-2021-585x330.jpg 585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-9154\" class=\"wp-caption-text\">2020 y\u0131l\u0131ndaki duraksama sonras\u0131 tekrar y\u00fckseli\u015f ba\u015fl\u0131yor.<\/figcaption><\/figure>\n<p>Kovid-19 salg\u0131n\u0131ndan olumlu y\u00f6nde etkilenen nadir sekt\u00f6rlerden biri olan oyun sekt\u00f6r\u00fcnde, bu durumun tersi olan sadece espor olmu\u015ftu. Daha \u00f6nce yay\u0131nlanan raporlara g\u00f6re oyun sekt\u00f6r\u00fcndeki t\u00fcm alanlar h\u0131zl\u0131 bir b\u00fcy\u00fcme i\u00e7erisinde girerken esporda duraksama ya\u015fanm\u0131\u015f ve b\u00fcy\u00fcme durmu\u015ftu.<\/p>\n<p>Newzoo\u2019nun yay\u0131nlad\u0131\u011f\u0131 rapora bakt\u0131\u011f\u0131m\u0131zda ise 2021 y\u0131l\u0131nda normalle\u015fme ile beraber gelirlerin tekrardan artmas\u0131 bekleniyor ve sekt\u00f6r b\u00fcy\u00fcmeye devam edecek. 2021 y\u0131l\u0131nda elde edilecek gelirin y\u00fczde %75\u2019inden fazlas\u0131 -bu tutar 833.6 milyon dolara tekab\u00fcl ediyor- medya haklar\u0131ndan ve sponsorluklar gelecek. Bu gelirin 2024 y\u0131l\u0131nda 1.2 milyar dolara \u00e7\u0131kmas\u0131 bekleniyor.<\/p>\n<h3>\u00c7in espor alan\u0131nda da fark\u0131n\u0131 ortaya koyuyor<\/h3>\n<p>Oyun denilince ak\u0131llara gelen ilk \u00fclkelerden biri olan \u00c7in, bu alanda da en fazla geliri elinde bulunduran \u00fclke olarak ad\u0131n\u0131 yazd\u0131r\u0131yor. 2021\u2019de 360.1 milyon dolarl\u0131k gelirle en kazan\u00e7l\u0131 pazar olacak olacak. Amerika ve Bat\u0131 Avrupa ise s\u0131ras\u0131yla 243 milyon dolar ve 205.8 milyon dolar kazanaca\u011f\u0131 tahmin ediliyor.<\/p>\n<p>\u0130zleyici say\u0131s\u0131nda da bir art\u0131\u015f bekleniyor. Raporda yer alan tahminlere g\u00f6re bu y\u0131l 474 milyon ki\u015finin rekabet\u00e7i oyun yay\u0131nlar\u0131n\u0131 izleyece\u011fi belirtildi. Bu da yakla\u015f\u0131k %8.7\u2019lik bir art\u0131\u015f demek oluyor. Bu ki\u015filerin 234 milyonu ise direkt olarak espor hayran\u0131 olarak tan\u0131mlan\u0131yor. Ayda bir defadan daha fazla espor etkinli\u011fi izleyenler bu tan\u0131m\u0131 al\u0131yor. 8.7\u2019lik b\u00fcy\u00fcme, toplam 474 milyonun, 92.8 milyonu \u00c7in izleyicilerinden, geri kalan\u0131 ise s\u0131ras\u0131yla Amerika ve Brezilya\u2019dan olu\u015fuyor.<\/p>\n<p>Biz de Mobidictum Business YouTube kanal\u0131m\u0131zda yay\u0131nlad\u0131\u011f\u0131m\u0131z G\u00fcndem \u00d6zel program\u0131m\u0131zda T\u00fcrk oyun sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fcmesi \u00f6zelinde konu\u015fmu\u015ftuk. A\u015fa\u011f\u0131dan t\u00fcm b\u00f6l\u00fcm\u00fc izleyebilirsiniz.<\/p>\n<p><iframe title=\"Sekt\u00f6r b\u00fcy\u00fcd\u00fc de, nereye b\u00fcy\u00fcd\u00fc? - G\u00fcndem \u00d6zel #1\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/h3ZI0XmfcFY?start=413&feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Pandemiyle birlikte duraksama ya\u015fayan espor, 2021 y\u0131l\u0131nda tekrar b\u00fcy\u00fcmeye ge\u00e7iyor.","protected":false},"author":1,"featured_media":9156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-9153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/9153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=9153"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/9153\/revisions"}],"predecessor-version":[{"id":166876,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/9153\/revisions\/166876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/9156"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=9153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=9153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=9153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}