{"id":9377,"date":"2021-03-15T13:15:24","date_gmt":"2021-03-15T10:15:24","guid":{"rendered":"https:\/\/mobidictum.com\/?p=9377"},"modified":"2023-04-25T11:46:08","modified_gmt":"2023-04-25T08:46:08","slug":"ios-14-5-skadnetwork-ucretsiz-tenjin","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/ios-14-5-skadnetwork-ucretsiz-tenjin\/","title":{"rendered":"iOS 14.5: SKAdNetwork D\u00f6n\u00fc\u015f\u00fcm De\u011ferlerini Tenjin ile \u00dccretsiz \u00d6l\u00e7\u00fcn"},"content":{"rendered":"

Tenjin, Attribution Modeling\u2019in (\u0130li\u015fkilendirme Modellemesi) ilk a\u015famas\u0131 i\u00e7in kapal\u0131 betay\u0131 ba\u015flatman\u0131n heyecan\u0131n\u0131 ya\u015f\u0131yor. Di\u011fer mobil \u00e7\u00f6z\u00fcm ortaklar\u0131ndan farkl\u0131 olarak yerel ili\u015fkilendirme \u00fcr\u00fcnleri i\u00e7in \u00fccret almayan firma, t\u00fcm m\u00fc\u015fterilerine iOS 14.5 ve SKAdNetwork konusunda e\u011fitim vermeyi planl\u0131yor.<\/p>\n

Tenjin<\/b>, iOS 14.5 \u00e7\u00f6z\u00fcm\u00fcn\u00fcn ilk a\u015famas\u0131 olan <\/span>\u0130li\u015fkilendirme Modellemesi (Attribution Modeling)<\/b> i\u00e7in kapal\u0131 beta s\u00fcrecini ba\u015flatt\u0131. Bu modelleme ile, Tenjin\u2019e \u00fcye olan t\u00fcm kullan\u0131c\u0131lar, ilk a\u015famada, SKAdNetwork D\u00f6n\u00fc\u015f\u00fcm De\u011ferleri (Conversion Values) raporunu \u00fccretsiz olarak alacak.\u00a0<\/span><\/p>\n

M\u00fc\u015fterinin takdirine ba\u011fl\u0131 olarak 64 de\u011ferin t\u00fcm\u00fcn\u00fc kullanma esnekli\u011fini sunan tek mobil \u00f6l\u00e7\u00fcm orta\u011f\u0131 (MMP) oldu\u011fu i\u00e7in \u00f6zellikle gurur duyduklar\u0131n\u0131 dile getiren Tenjin, Apple\u2019\u0131n \u00fccretsiz olarak sa\u011flad\u0131\u011f\u0131 yerel ili\u015fkilendirme (native attribution) i\u00e7in \u00f6deme yap\u0131lmamas\u0131 gerekti\u011fine inan\u0131yor.<\/span><\/p>\n

Son birka\u00e7 ayda geli\u015ftirici ve yay\u0131nc\u0131lar, birtak\u0131m ili\u015fkilendirme \u00fcr\u00fcnlerinin sat\u0131\u015f\u00e7\u0131lar\u0131 taraf\u0131ndan bir y\u0131ll\u0131k s\u00f6zle\u015fmeler imzalamalar\u0131 i\u00e7in \u2018aceleye getirildi\u2019. \u00c7\u00fcnk\u00fc, \u00fccretli y\u00fcklemelere g\u00f6re fiyat alan sat\u0131c\u0131lar\u0131n, bu \u00fccretli y\u00fcklemeler iOS 14.5 ile balkaba\u011f\u0131na d\u00f6n\u00fc\u015fmeden \u00f6nce satmalar\u0131 gerekiyordu.\u00a0<\/span><\/p>\n

Tenjin ise bu s\u00fcre\u00e7te farkl\u0131 bir y\u00f6n se\u00e7ti. Firma, uygulama yay\u0131nc\u0131lar\u0131ndan \u00f6zellikle iOS 14.5\u2019ten sonra indirilmeler i\u00e7in \u00fccret alman\u0131n adil olmad\u0131\u011f\u0131na kanaat getirerek SKAdNetwork D\u00f6n\u00fc\u015f\u00fcm De\u011ferlerinin, Tenjin SDK\u2019n\u0131n kurulu oldu\u011fu herkes taraf\u0131ndan kullan\u0131labilir olmas\u0131na karar verdi.<\/span><\/p>\n

\"\"<\/p>\n

Bizim persektifimizden, Tenjin\u2019de biz y\u00fcklemeler \u00fczerinden fiyatland\u0131rmaya asla inanmad\u0131k ve sekt\u00f6rdeki de\u011fi\u015fikilikler bu inanc\u0131m\u0131z\u0131 destekliyor. WWDC duyurusundan sonra, iOS 14 kullan\u0131c\u0131lar\u0131n\u0131n, kullan\u0131c\u0131lar\u0131n IDFA\u2019s\u0131n\u0131 almak i\u00e7in kaydolmas\u0131 gerekti\u011finden, \u201cili\u015fkilendirilmi\u015f y\u00fckleme\u201d teriminin bile ortadan kalt\u0131\u011f\u0131 bizim i\u00e7in belli oldu. \u2013 Chris Farm \u2013 CEO & Co-Founder at Tenjin<\/p><\/blockquote>\n

Asl\u0131nda bu, birden fazla a\u015famaya b\u00f6l\u00fcnm\u00fc\u015f olan \u0130li\u015fkilendirme Modellemesi\u2019nin yaln\u0131zca ilk a\u015famas\u0131. SKAdNetwork D\u00f6n\u00fc\u015f\u00fcm De\u011ferlerini herkes i\u00e7in kullan\u0131labilir hale getirmek Tenjin\u2019in planlar\u0131n\u0131n tamam\u0131n\u0131 olu\u015fturmuyor. Firma, etkili reklamc\u0131l\u0131\u011f\u0131 anlamak i\u00e7in temel KPI\u2019lar olan LTV ve ROI\u2019yi kullanarak reklam performans\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in yeni bir App Store uyumlu yol olu\u015fturarak iOS 14.5 de\u011fi\u015fikliklerinin etkisini en aza indirmeyi ama\u00e7l\u0131yor.<\/p>\n

Attribution Modeling Yol Haritas\u0131na Genel Bak\u0131\u015f<\/h2>\n