{"id":9697,"date":"2021-03-22T11:30:51","date_gmt":"2021-03-22T08:30:51","guid":{"rendered":"https:\/\/mobidictum.com\/?p=9697"},"modified":"2023-04-25T11:58:32","modified_gmt":"2023-04-25T08:58:32","slug":"birlesik-krallik-oyun-pazari-harcama-raporu-yayinlandi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/birlesik-krallik-oyun-pazari-harcama-raporu-yayinlandi\/","title":{"rendered":"Birle\u015fik Krall\u0131k oyun pazar\u0131 harcama raporu yay\u0131nland\u0131"},"content":{"rendered":"

Birle\u015fik Krall\u0131k oyun pazar\u0131 t\u00fcketicileri 2020 y\u0131l\u0131nda 9.7 milyar dolar(7 milyar sterlin) harcad\u0131. %29.9\u2019luk bir b\u00fcy\u00fcme oran\u0131 ile ge\u00e7en y\u0131la nazaran 1 milyar sterlin daha fazla para harcanm\u0131\u015f oldu. Oyun pazar\u0131na 2018 y\u0131l\u0131nda toplam harcanan para 7.9(5.7 milyar sterlin) milyar dolard\u0131.<\/span><\/p>\n

Birle\u015fik Krall\u0131k oyun pazar\u0131 raporu<\/span><\/h2>\n

9.7 milyar dolarl\u0131k bu toplam kazanc\u0131n, yakla\u015f\u0131k 2.1 milyar dolar\u0131 mobil oyunlara harcand\u0131. Bu rakam ge\u00e7en y\u0131la g\u00f6re %21.3 art\u0131\u015f anlam\u0131na geliyor. Konsol <\/a>ise en k\u00e2rl\u0131 sekt\u00f6r oldu ve %24.2\u2019lik b\u00fcy\u00fcme oran\u0131yla 2.3 milyar dolarl\u0131k harcama hacmine sahip oldu. Dijital PC oyunlar\u0131na yap\u0131lan harcama ise 928 milyon dolarda kald\u0131.\u00a0<\/span><\/p>\n

Donan\u0131ma yap\u0131lan harcamalar ise t\u00fcm kategorilerde 6.2 milyar dolar harcama ald\u0131. Bu da 2019 y\u0131l\u0131na g\u00f6re %18.5\u2019lik bir b\u00fcy\u00fcme anlam\u0131na geliyor. Birle\u015fik Krall\u0131k oyun pazar\u0131 toplam gelirin %85\u2019i direkt olarak dijital harcamalardan geldi. Bunun yan\u0131nda dijitale artan ilgiye ra\u011fmen fiziksel oyun sat\u0131\u015flar\u0131 da artt\u0131.\u00a0<\/span><\/p>\n

2020\u2019de Birle\u015fik Krall\u0131k oyuncular\u0131 konsol donan\u0131mlar\u0131na 853 milyon dolar harcad\u0131. Bu da y\u0131l genelinde %74.8\u2019lik bir art\u0131\u015f anlam\u0131na geliyor. \u00d6zellikle ge\u00e7en y\u0131l\u0131n son d\u00f6neminde konsollara yap\u0131lan harcamalar \u00f6nemli \u00f6l\u00e7\u00fcde artt\u0131. 2021\u2019de de bu art\u0131\u015f\u0131n devam etmesi bekleniyor. Konsolarda ise \u00f6zellikle Nintendo Switch\u2019in \u00fcst\u00fcnl\u00fc\u011f\u00fc g\u00f6r\u00fcl\u00fcyor.<\/span><\/p>\n

Nintendo Switch sat\u0131\u015flar\u0131 %215 artt\u0131<\/span><\/h2>\n

PlayStation 5, Xbox Series X\/S ve Nintendo Switch en pop\u00fcler konsollar olma unvanlar\u0131na devam ettiler. Ancak bu \u00fcr\u00fcnlerin en son modellerinde, \u00f6zellikle Avrupa\u2019da b\u00fcy\u00fck bir stok sorunu oldu\u011funu da belirtmek gerekiyor. Nintendo, Avrupa\u2019n\u0131n en h\u0131zl\u0131 satan konsolu oldu. Ancak ge\u00e7en y\u0131l elde etti\u011fi ba\u015far\u0131n\u0131n b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc, yine 2020\u2019de piyasaya s\u00fcrd\u00fc\u011f\u00fc Animal Crossing: New Horizons oyunundan geliyor.\u00a0<\/span><\/p>\n

Oyun ge\u00e7en y\u0131l en \u00e7ok satan konsol oyunu oldu ve yakla\u015f\u0131k 7 milyon kopya satt\u0131. GfK Entertainment Pazar Zekas\u0131 Senior Client Director\u2019\u0131 Dorian Bloch konuyla ilgili 2020\u2019nin en b\u00fcy\u00fck kazanan\u0131 gelire g\u00f6re yaz\u0131l\u0131m i\u00e7in Nintendo Switch oldu dedi. 2020\u2019de bir\u00e7ok ma\u011fazan\u0131n kapat\u0131ld\u0131\u011f\u0131 ve ilk Kovid art\u0131\u015f\u0131n\u0131n bir\u00e7ok e\u011flence sekt\u00f6r\u00fcn\u00fc etkiledi\u011fi 13-25 haftalar\u0131 kapsayan ilk Kovid karantinas\u0131 d\u00f6neminde, Switch sat\u0131\u015flar\u0131nda 2019\u2019a g\u00f6re %215 art\u0131\u015f oldu.<\/span><\/p>\n

2020 y\u0131l\u0131 raporlar\u0131 h\u00e2l\u00e2 h\u0131zl\u0131 bir \u015fekilde gelmeye devam ediyor ve t\u00fcm raporlarda ortak bir \u015fekilde oyun sekt\u00f6r\u00fcn\u00fcn bu salg\u0131n d\u00f6neminin en k\u00e2rl\u0131 sekt\u00f6r\u00fc oldu\u011fu ger\u00e7e\u011fi bir kez daha ortaya \u00e7\u0131k\u0131yor. Evlere kapanan herkes oyun oynamaya ba\u015flad\u0131 ve hali haz\u0131rda oyun oynayanlar, bu kapanma d\u00f6neminde oyunlara \u00e7ok daha fazla zaman ve para harcamaya ba\u015flad\u0131.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Mobil en \u00fcstte yer almaya ve konsollar da y\u00fckseli\u015fine devam ediyor.<\/p>\n","protected":false},"author":1,"featured_media":9699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-9697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/9697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=9697"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/9697\/revisions"}],"predecessor-version":[{"id":158633,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/9697\/revisions\/158633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/9699"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=9697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=9697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=9697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}