The French video game maker and publisher changes the price tag for its future AAA titles and follows the likes of PlayStation, EA, Activision and Take-Two Interactive. Ubisoft will charge $70 for all upcoming major game releases on PlayStation 5, Xbox Series X and Series S.
The news comes from Ubisoft CEO Yves Guillemot himself. The industry veteran talked to Axios and said “Some of the games will come at the same price as the competition. The big AAA games will come at $70.”
Ubisoft announced multiple new Assassin’s Creed games (two of them being mobile exclusive AC games) and a gaming hub dedicated to the series. The gaming entity also shared a cinematic trailer for Assassin’s Creed Mirage, the upcoming entry to the franchise, pricing it at $50, however, Mirage will be a shorter, smaller-scaled game, hence the lower price tag.
Major entries to the Assassin’s Creed franchise, as well as other AAA titles coming from Ubisoft will be $70 on all new-gen consoles. The French company has been silent about the new norm in video game pricing for a while, but now takes the same steps other major publishers have already taken.
Ubisoft jumped on the $70 AAA games train a little late, perhaps, but the company enjoyed major success with Assassin’s Creed Valhalla in terms of revenue-generating, as the game crossed the $1 billion milestone and became the largest money-maker in the AC franchise. Many market experts believe the financial success of Valhalla is partly due to Ubisoft pushing the game out at $60, offering endless hours of gameplay time, free DLCs and updates, and several major discounts.