Utilizing the power of short-form videos in games

Dasha Arzhanik, Influencer Marketing Director at HypeFactory looks into the power of short-form videos in gaming.

There is a strong sense of community among gamers when it comes to the expansion of platforms for sharing short videos, such as TikTok and YouTube Shorts. Marketers must understand how gamers view short films on these platforms, as the number of users is continually increasing.

A staggering 73% of consumers say they prefer watching short videos while researching a product or service, demonstrating the format’s effectiveness. Learn how to utilize short videos, how audience interaction is changing, and why they are so popular in this in-depth look at how these videos are changing the game for players.

The Power of Short-Form Video: A Pathway to Modern Engagement

When it comes to social media, short-form videos are all the rage. Fresh, easy to absorb, and allowing for maximum creativity, they are perfect for creators. Getting people aroused and noticed is their main goal. And you know what? They are essential if you want to attract new customers while also encouraging your existing customers to brag about your business. Short films are the best method to quickly engage with your audience and create an impact. A few advantages of promoting with them are as follows:

Simple to absorb

People in the modern age value concise, easily digestible pieces of information. Most people only watch a video for a few seconds before moving on to another, and of those people, 58% will only watch the entire thing if it’s under a minute long. Only 24% of viewers will see the whole thing through if the video is 20 minutes at maximum.

Keeping these numbers in mind, creating films that are short yet engaging and straightforward might help you spread your message. It can help ensure that your intended audience stays engaged throughout your piece.

Rapid Satisfaction

The quick gratification that short-form videos deliver may be one explanation for their widespread use. Dopamine is a neurotransmitter that has been linked to happiness, accomplishment, and contentment. The goal of short-form videos is to arouse powerful emotions while maintaining visual interest, which causes the brain to release dopamine, causing a sense of pleasure and fulfillment. Users spend hours scrolling through their feeds in pursuit of the next dopamine high, which has caused the popularity of short-format films to soar. This offers marketers a special chance to grab their audience’s attention and increase engagement with their content.

Positive ROI

Pinterest videos increase conversion rates by 2.6 times for a particular brand’s products. Nearly ninety-three percent of marketers said a video shared on social media resulted in new business. Short-form video content marketing has gained a lot of attention in recent years owing to the high conversion rates that come along with it.

More than an hour each day is spent by the average internet user watching videos shared on social media platforms like Facebook and YouTube. Presenting your wares to potential customers via a well-thought-out and high-quality film might increase sales and boost your return on investment.

Additional interaction 

Short, clear, and to-the-point messages have more impact. In addition, leaving “food for thought” may improve the significance of your information. Even with shorter videos, the same rule applies. They are more popular than still images when posted on social media.

Since videos may keep people interested longer, most algorithms will also play them. For example, Instagram videos receive ten times as many likes, comments, and shares as any other Instagram content type, and Instagram Reels is one of the most popular growth hacks on the app right now.

How to Master Short-Form Videos for Gaming Success

Teaser for Product

Have you ever watched those little trailers for upcoming games? Like a drum roll leading up to the big revelation, they get players pumped up and ready. These shifts spark users’ attention and get them excited for what’s to come, whether they show a small amount of gameplay or hint at future improvements.

User-Generated Content

If you want more people to see your short videos, it might be a good idea to embrace user generated content. Basically, it is whatever your consumers make, such as tales, reviews, or even films of themselves utilizing your products.

Users gain confidence in your brand when they witness genuine people talking about their experiences with your goods and services through user-generated content. To top it all off, you may increase its visibility by sharing it on your own networks. It is as good as receiving free advertising from happy consumers!

Collaborations with Influencers

Collaborations between businesses and famous gamers in the form of short videos are like striking gold. These influencers are ideal allies for publicizing new features or games because of their enormous followings and high trustworthiness. Both marketers and gamers benefit from this. Find influencers who connect with your ideal customers and have a natural talent for producing high-quality content. It is as if you and the hipsters are teaming up to make your films shine!

Additionally, explore collaboration opportunities with influencers outside the gaming sector, particularly those in adjacent niches. For example, your ideal buyers are men aged 18-24 in Europe. Take a closer look at who reaches those people online.

Content from Behind the Scenes

Short videos offer a unique glimpse into the production process of beloved games, providing viewers with an insider’s perspective. By showcasing the dedication and creativity of the developers, these videos deepen the connection between players and the games they love. This behind-the-scenes content not only entertains but also educates, giving audiences a better understanding of the effort and artistry that goes into game development. As a result, brands can strengthen customer loyalty and trust by fostering a sense of transparency and authenticity.

Follow Guides and Suggestions

For new players looking for some pointers, there are a number of instructional short-form videos available. Brands may establish themselves as go-to sources for gaming community members by providing helpful material like gameplay lessons, strategy guides, and troubleshooting hints. This will increase engagement and brand loyalty among gamers.

Observing and staying current with trends on short-form video platforms is essential for mastering the format. By keeping an eye on popular topics and discussions, you can identify emerging trends and capitalize on them to increase your video views and engagement. Producers and companies are constantly looking for ways to stay ahead of the curve and ride the next big trend, making it important to stay informed and adapt your content strategy accordingly. By staying current with trends, you can ensure that your content remains relevant and engaging, helping you to attract and retain viewers over time.

Hook Them from the Start

On short-form video platforms, users have a tendency to quickly swipe through content, making it essential to grab their attention from the start. Starting your video with a compelling hook, such as an intriguing sound or a captivating scene, is crucial for capturing viewers’ interest and encouraging them to watch the rest of your content. Without a strong hook, viewers are more likely to swipe past your video and move on to the next, so it’s important to make a strong impression right from the beginning.

Create Content with Purpose

Whether you’re creating original content or capitalizing on a hot trend, keep your brand values and consumer interests in mind. Your material should connect with your target demographic while being genuine to your brand.

By keeping this in mind, you can create content that is both engaging and authentic. This authenticity is key to building trust and loyalty with your audience, as it shows that you understand their needs and preferences. Additionally, connecting with your target demographic helps to humanize your brand and make it more relatable, which can lead to stronger relationships and increased brand loyalty over time.

Keep it Short and Sweet

Keeping short-form videos brief and concise is essential for maintaining viewer engagement. While platforms like TikTok allow for longer videos, most successful content tends to be much shorter, typically between 15 and 60 seconds. Shorter videos are more likely to hold viewers’ attention and are easier to consume, increasing the likelihood of them being watched and shared. Additionally, shorter videos are better suited for the fast-paced nature of social media, where users are constantly scrolling and looking for quick, digestible content.

Spread the Love Across Platforms

Using a consistent content strategy across multiple platforms like TikTok, Instagram Reels, and YouTube Shorts can amplify your message and reach a wider audience. While each platform may have its own unique features and audience, maintaining a cohesive content strategy ensures that your brand’s messaging remains consistent and recognizable across all channels. 

Additionally, sharing your short-form content on other platforms such as Instagram Stories, Facebook Stories, or Twitter can further extend your reach and engagement, as these platforms often have their own dedicated audiences who may not be active on other platforms. Overall, leveraging multiple platforms and sharing your content across various channels can maximize your brand’s visibility and impact.


Short videos have become necessary in the game industry as a result of its ever-changing nature, as they serve to captivate players and differentiate businesses. Possessing the ability to move people emotionally and establish a profound connection with them is crucial. Short videos are the way to go for gaming companies who wish to dominate the internet. The game industry has an opportunity to ride the tide of change, attract new followers, and solidify its position in the technological landscape by being innovative and capitalizing on the benefits of short films.

Dasha Arzhanik
Influencer Marketing Director, HypeFactory

Leave a Reply

Your email address will not be published. Required fields are marked *