Streaming TV advertising platform for small and medium-sized businesses, Vibe.co has successfully raised $22.5 million in a Series A funding round led by venture firm Singular. This investment aims to solidify Vibe.co’s position as the go-to resource for small and medium-sized businesses seeking to advertise on connected TV (CTV) platforms.
The funding round, spearheaded by Singular, includes reinvestment from Elaia Partners and participation from Sequoia’s Scout Fund, Motier, and prominent ad tech investors such as Benjamin Antier, Cyril Vermeulen, Laurent Asscher, Very Group, and Alain Roubach. Raffi Kamber, General Partner & Co-Founder at Singular, expressed confidence in Vibe’s potential to lead the streaming advertising ecosystem, citing the company’s unique product, positioning, and vision.
Vibe.co aims to democratize access to streaming TV advertising by providing small and medium-sized businesses with an intuitive ad platform tailored for CTV and over-the-top (OTT) platforms. Through Vibe.co’s platform, advertisers can easily select specific apps, channels, or live sports leagues to target audiences, optimize their spending based on performance metrics, upload creative assets, and launch TV ads within minutes.
With established relationships with premium streaming services and channels and robust automatic optimization capabilities, Vibe.co aims to deliver an impressive return on ad spend (ROAS) for its clients, ranging from major gaming studios to small local brands.
The company plans to utilize the funds raised to expand its tech and machine learning department, bolster its sales team, and establish strategic partnerships with publishers. By the end of the year, Vibe.co anticipates significant growth in its employee count, from 40 to 110.
Arthur Querou, CEO of Vibe.co emphasized the company’s commitment to serving small and medium-sized businesses and driving innovation in the TV advertising ecosystem. Querou highlighted Vibe.co’s mission to create a fair and transparent advertising environment while tapping into the vast potential of the US small and medium-sized businesses market, representing a $60 billion opportunity.
