Katerina Maliaran is the Head of Ad Monetization at Burny Games, a Kyiv-based mobile puzzle game studio. Since joining in 2022, she has built the monetization department from the ground up, managing mediation platforms such as MAX, AdMob, and LevelPlay. Her approach combines data-driven decision-making with a strong focus on user experience and long-term retention.
Before entering the games industry, Katerina worked in digital marketing, where she focused on performance campaigns and user acquisition. She now specializes in balancing revenue strategies with compliance, particularly around privacy regulations like GDPR and consent frameworks in mobile gaming.
