Tom Storr

Tom Storr is a co-founder of The Experimentation Group, a consultancy that helps game studios accelerate growth through data-driven experimentation. He spent seven years at King (makers of Candy Crush Saga) as a Product Lead in the Experimentation team, where he collaborated on hit titles like Bubble Witch Saga and Diamond Digger. During his time at King, Tom introduced features such as “Hard Level Labeling” and the “Piggy Bank” that became industry-standard monetization and retention mechanics. Now, through The Experimentation Group, he applies his hands-on expertise to advise developers on optimizing game design and Live Ops to boost player engagement and revenue.