Işıl Eralp is a seasoned marketing leader in the mobile games industry. Until June 2025, she served as Director of Marketing at Ruby Games, the İzmir-based studio behind hyper-casual hits like Hunter Assassin, which has surpassed 480 million downloads worldwide. During her time at Ruby, she led global marketing and user acquisition efforts, driving data-driven growth strategies and creative campaigns that turned titles like Hunter Assassin into international successes.
As of June 2025, Işıl has joined Rovio’s Central Marketing team, where she and her team oversee flagship titles such as Angry Birds 2, Angry Birds Dream Blast, as well as upcoming soft launch projects. This role expands her reach in global publishing, connecting her with an even broader network across the gaming ecosystem.
Her leadership has helped solidify Ruby Games’ reputation in hyper-casual gaming and now contributes to Rovio’s continued success in the casual and mid-core space. Beyond her corporate role, Işıl actively shares her expertise as an industry ambassador, encouraging more women to thrive in game marketing and leadership.
