Zeynep Ayça Durdular is a User Acquisition and Marketing Creatives Manager at Unico Studio, the developer of the wildly popular Brain Test mobile puzzle series. At Unico Studio, she leads cross-functional teams in creating high-performing ad creatives and managing campaigns that have contributed to the company’s 1.2 billion+ game downloads globally.
Zeynep’s role involves both the art and science of mobile marketing: designing catchy visuals and videos for ads, as well as analyzing data to optimize performance. Her efforts help ensure that Unico’s puzzle and trivia games (like Brain Test and its sequels) continue to attract and engage players around the world, reinforcing the studio’s status as one of the top mobile game developers
