Mert Şimşek is the co-founder of APPS (Apps Mobile), a mobile gaming startup where he currently spearheads marketing and monetization. As both an iOS developer and a marketing lead, Mert wears multiple hats to ensure his hyper-casual games reach wide audiences while monetizing effectively. Since co-founding the company in 2019, he has been at the forefront of Turkey’s hyper-casual boom, optimizing user acquisition funnels and in-game ad strategies that have driven millions of downloads for APPS’s games.
Mert’s unique blend of technical skill and business savvy has helped transform a small studio into a growing player in the mobile games market.
