Peggy Anne Salz is the founder and chief analyst of MobileGroove, where she advises companies on mobile growth, customer engagement, and CX, and publishes research, thought leadership, and strategic content for the global mobile industry. She’s also a longtime Forbes contributor covering mobile marketing and app economy trends.
A prolific author and speaker, Peggy has written or co-authored nine books on mobile and regularly hosts the MobileGroove podcast, spotlighting marketers and companies at the intersection of content, community, and commerce. Her work and appearances span leading industry platforms and events worldwide.
