
Why cutting influencer marketing costs you more than running it
Marion Balinoff explains why cutting influencer marketing can backfire, speeding up decline curves, raising CPIs over time, and weakening store momentum.

Marion Balinoff explains why cutting influencer marketing can backfire, speeding up decline curves, raising CPIs over time, and weakening store momentum.

We take a look at what Hive SDK is, what problems it solves, and how it supports live operations, analytics, and cross-platform service environments.

We explore how HyperMonk Games’ Highway Overtake became a global hit by using ByteBrew’s out-of-the-box tools and reached #5 on the list of Top Free Games.

Ready to take your mobile advertising strategy to new heights in 2024?

AVOW sheds light on the realities of app marketing, uncovering common misunderstandings surrounding mobile OEM advertising.

Discover the journey of Igor Kaliuzhnyi, Chief Creative Officer and Art Director of Neon Goose Studio. Learn about LiveOps, maintaining art consistency, and data-driven decisions in game development.