Micro-dramas have moved well beyond experimentation. As the market heads into 2026, global competition is shifting from rapid expansion to a more structured phase, where success is driven less by novelty and more by scalable marketing systems, creative efficiency, and long-term IP value.
SocialPeta, together with Singular and Aarki, presents the 2026 Global Mobile Game Marketing Trends White Paper, powered by the support from Funtap Games and insights from leading industry experts.
The report is based on AppMagic data for 2023-2025 to provide an overview of global trends and covers the App Store and Google Play markets.
Duolingo × Genshin Impact showed how cross-genre collaborations can help brands reach younger audiences and lift app revenue.
SuperAwesome’s study shows creators are central to how brands enter, activate, and sustain relevance within youth fandoms.
AppMagic’s LiveOps Report 2025 shows LiveOps rising as a key growth lever, with denser event cadences and monetization focus across Casual, Midcore, and Hybridcasual.