Nissan Motor Co., Ltd. has unveiled a distinctive virtual universe named “Electrify the World” in the popular online game Fortnite. Scheduled for release at 1:00 PM JST on October 25, the launch coincides with the Japan Mobility Show 2023, where Nissan will present its vision for the future of mobility through four innovative Electric Vehicle (EV) concept cars.
The Japan Mobility Show serves as a platform for Nissan to showcase these futuristic EV concepts, each accompanied by a symbolic user and tailored features that cater to diverse lifestyles and aspirations. In the game, players navigate through Grind Rails, a unique zip-line mechanism, enabling an exciting exploration of the virtual world. The primary objective is to illuminate the city by collecting batteries found along Grind Rails or as treasure items scattered across the landscape. These batteries play a crucial role in charging the EV concept cars, contributing power to the grid.
The game unfolds in several stages, each dedicated to showcasing an advanced EV concept introduced by Nissan. Upon completing a stage, players can access a virtual showroom displaying the EV concept car and its symbolic user from various angles, allowing for screenshots. The immersive experience aims to offer players an up-close encounter with Nissan’s innovative vision for future electric mobility.
For Japan Mobility Show 2023 attendees, a dedicated Fortnite experience area will be set up at the Nissan booth. This area allows visitors to engage with the fully immersive virtual world personally, bridging the gap between the virtual and physical realms.
NEXT: Twitch CEO’s application to Twitch Partners was denied
