News
Uzbekistan Creative Association launches country’s first game investment fund
The Uzbekistan Creative Association (UzCA) has launched the UzCA Game Fund, introducing Uzbekistan’s first dedicated investment fund for game developers alongside the country’s first publishing
Aurion11 launches MDN11, bringing plug-and-play yield optimization to mobile publishers
Yield Optimizer delivers measurable revenue uplift on top of existing mediation stacks, with no rip and replace required Aurion11, the publisher-first adtech company built on
Poki appoints Darrell Stephenson as Chief Product Officer
Poki has appointed Darrell Stephenson as its new Chief Product Officer (CPO), bringing in a veteran product executive with experience across consumer technology, digital marketplaces,
Interviews
Building monetization without breaking the player experience: In conversation with Arpit Jain, Founder of GreedyGame and PubScale
PubScale Founder Arpit Jain reflects on GreedyGame’s journey, the delicate balance between revenue and player satisfaction, and why monetization shouldn’t be separate from game design.
InnoGames on AI: Interview with Sven Miketta on the Future of Game Marketing
Welcome to the first edition of our InnoGames on AI series, where we explore how AI is transforming the way games are developed, marketed, and
GEM Capital on AppMagic’s acquisition by Sensor Tower – Interview with Roman & Kirill Gurskiy
We spoke with GEM Capital Managing Directors Roman and Kirill Gurskiy to discuss what convinced them to invest in AppMagic early, the decisions that drove
Articles
Türkiye’s gaming ecosystem grows faster than expected
Hello everyone! 👋 Over the past few years, Türkiye’s gaming industry has undergone one of the most remarkable transformations in its history. What was once
Why indie game development is a useful crash test for AI coding tools
As AI coding assistants become part of everyday game development, separating genuine productivity gains from added complexity has become increasingly important. In this guest article,
Vietnam’s mobile gaming boom enters a new phase – Mobidictum Mixer recap & deep dive
Vietnam has become one of the most active gaming markets in Southeast Asia, with its ecosystem continuing to attract international attention from developers, publishers and
Reports
Simulation genre continues to expand on Steam as niche themes find commercial success
Simulation games continue to rank among Steam’s most resilient and diverse genres, with developers finding commercial success across an increasingly wide range of themes. In its latest analysis, AppMagic examines the performance of simulation games on Steam and highlights how the genre has evolved far beyond traditional management and vehicle
Puzzle and merge continue to lead casual games growth in H1 2026
The casual mobile games market maintained its momentum during the first half of 2026, generating approximately $11 billion in in-app purchase (IAP) revenue, according to AppMagic’s latest Casual Games Report H1 2026. While overall revenue remained relatively stable compared to the same period last year, the report reveals notable shifts
Meta AI, ChatGPT, and DramaWave lead June 2026 global app rankings
The monthly mobile apps report aims to help mobile game publishers, marketers, and developers better understand the latest shifts in user demand and competitive dynamics within the global mobile gaming market. Overview: Global Mobile Apps Performance in June 2026 Top 20 Mobile Apps by Advertising Activity DramaWave (SKYWORK AI PTE.
Academy
Why cutting influencer marketing costs you more than running it
Marion Balinoff explains why cutting influencer marketing can backfire, speeding up decline curves, raising CPIs over time, and weakening store momentum.
From a fun game to an operable business
We take a look at what Hive SDK is, what problems it solves, and how it supports live operations, analytics, and cross-platform service environments.
The road to self-publishing Highway Overtake with ByteBrew!
We explore how HyperMonk Games’ Highway Overtake became a global hit by using ByteBrew’s out-of-the-box tools and reached #5 on the list of Top Free Games.
Reviews
eFootball Kick-Off! review – Football made simple
I was surprised when Konami announced eFootball Kick Off! as a Nintendo Switch 2 exclusive. Football simulations have traditionally catered to a more dedicated audience,
Persona 3 Reload: Tips & Tricks for new players
These tips are mainly for newbies, and the article is written from the perspective of a player who had no major exposure to either Persona 3, FES or Portable, but has exposure to Persona 4 and 5.
EA Sports WRC Review: The ultimate gravel dance!
Codemasters’ first rally game since its acquisition by Electronic Arts is finally here and promises to fill the shoes of Dirt Rally 2.0.