News
Appcharge appoints former monday.com VP Payments Ronen Morecki as Chief Operating Officer
Appcharge announced the appointment of Ronen Morecki as Chief Operating Officer. Morecki joins from monday.com, where he was VP of Payments. He will lead Appcharge’s
Mika Games raises $10 million to support mobile game studios
Mika Games, the mobile gaming investment company founded by Wargaming co-founder Nick Katselapov, has secured an additional $10 million in funding. The investment round was
Flow Games confirms $49 million in total funding from Tencent and leading investors
Istanbul-based mobile game studio Flow Games has announced that it has secured $49 million in total funding to date, with investments from Tencent, Makers Fund,
Interviews
How AI is reshaping user acquisition: Interview with InnoGames’ Marc Robert
In this interview, Marc Robert discusses how artificial intelligence is transforming user acquisition at InnoGames, from automating campaign optimization and creative production to improving data
The future of mobile marketing: An interview with Başak Zerman on AI, data, and agentic growth
We spoke with Başak Zerman, Sales Director META at Adjust, about Türkiye’s position in the global mobile app ecosystem, the impact of artificial intelligence on
How Azerbaijan is building a games industry from scratch — Q&A with Rytis Joseph Jan
In this Q&A, Xsolla’s Rytis Joseph Jan discusses how strategic investments, incubator programs with IDDA, and global exposure are building Azerbaijan’s video game ecosystem.
Articles
The Player Ownership Imperative: Why Mobile Game Publishers Are Going D2C
D2C monetization is about more than app store fees. For mobile publishers, web stores can also provide new ways to connect with players, develop loyalty, and understand purchasing behavior.
Unreal Engine’s AI Revolution: A New Golden Age of Gaming Is Coming
Hello everyone.👋 I’ve been closely following developments in artificial intelligence across the gaming industry for some time. One of the pioneers of this transformation is
The GAM Revenue-book Winning Highest SoVs for Top Publishers Like Amanotes, Rocket Game Studio and Se7en
Google Ad Manager does not have to replace an existing monetization stack. PubScale shares how publishers are layering GAM demand into established setups, with Se7en’s rollout illustrating the approach.
Reports
SocialPeta × Jampp: Key insights from the 2026 shopping app marketing trends
Shopping app marketers face growing competition for both consumer attention and conversions. In the first eight months of 2026, the number of shopping app advertisers reached 30,909, exceeding the full-year 2024 total. As the holiday shopping season approaches, brands need to balance acquisition with retention, reaching shoppers before traffic costs
Mobile gaming faces revenue declines in 2026 as new report highlights shifting market trends
Mobile gaming continues to dominate the global games industry, but declining app-store revenue, increasing market concentration, and changing regional growth patterns are creating new challenges for developers and publishers, according to a new 108-page gaming industry report prepared by Mariusz Gasiewski, CEE Mobile Gaming and Apps Lead at Google. Covering
Mobile Market 2016–2026: Analysis Of The Decade With AppMagic
In ten years mobile went from an all-games revenue chart to one led by TikTok, Google One and ChatGPT. In 2016 games held every spot in the global top 15 grossing apps; by 2025 ChatGPT was the most downloaded app in the world (990M) and the #3 grossing app ($1.9B).
Academy
Why cutting influencer marketing costs you more than running it
Marion Balinoff explains why cutting influencer marketing can backfire, speeding up decline curves, raising CPIs over time, and weakening store momentum.
From a fun game to an operable business
We take a look at what Hive SDK is, what problems it solves, and how it supports live operations, analytics, and cross-platform service environments.
The road to self-publishing Highway Overtake with ByteBrew!
We explore how HyperMonk Games’ Highway Overtake became a global hit by using ByteBrew’s out-of-the-box tools and reached #5 on the list of Top Free Games.
Reviews
eFootball Kick-Off! review – Football made simple
I was surprised when Konami announced eFootball Kick Off! as a Nintendo Switch 2 exclusive. Football simulations have traditionally catered to a more dedicated audience,
Persona 3 Reload: Tips & Tricks for new players
These tips are mainly for newbies, and the article is written from the perspective of a player who had no major exposure to either Persona 3, FES or Portable, but has exposure to Persona 4 and 5.
EA Sports WRC Review: The ultimate gravel dance!
Codemasters’ first rally game since its acquisition by Electronic Arts is finally here and promises to fill the shoes of Dirt Rally 2.0.