Articles
Understanding and reducing churn in mobile gaming
Learn why users stop playing mobile games and how you can retain players.
June 27, 2023
Category: Academy
Articles
Unlocking mobile game user acquisition victory with CTV advertising
Discover how Connected TV (CTV) can enhance user acquisition for mobile games, understand the KPIs to monitor, and explore the CTV ad formats that can be effectively utilized.
June 14, 2023
Articles
Leveraging engagement with 7 popular in-game advertising types
This article will delve into seven of the most popular in-game advertising types employed in mobile games.
June 13, 2023
Articles
Harnessing the power of Marketing Mix Modeling for mobile gaming user acquisition
Find out what MMM is and how it can be harnessed to optimize user acquisition in mobile gaming.
June 12, 2023
Academy
Guide to hyper-casual and hybrid-casual game KPIs
Hyper-casual and hybrid-casual games demand distinct KPIs for measuring success. Tracking these KPIs enables optimization of game performance, user experience, and revenue generation. CrazyLabs offers a deep dive into these KPIs.
May 16, 2023
Academy
The ultimate guide for hyper-casual game mechanics in 2023
The guide highlights the importance of easy-to-understand, short, and simple game mechanics for successful hyper-casual and hybrid games. Prepared by CrazyLabs, the guide also explores different game mechanics, revealing the best mechanics and trends to watch out for in 2023.
May 9, 2023