RevX’s ad creative innovations and AI-powered targeting drive user retention, ROAS and reduce CPA
A detailed look into how NHN Playart and Nexon improved their mobile gaming app performance and achieved significant growth using RevX's programmatic advertising solutions.
Mobile Gamers of Germany 2023
Appinio and adjoe collaborated for a deeper look into the mobile game market in Germany. Considering that Germany has been identified as Europe’s largest game market, this report will provide valuable insights to stakeholders in the industry, from developers to publishers and marketers.
Subway Surfers celebrate 4 billion lifetime downloads
Subway Surfers might dominate the 2020s as it did in 2010s.
Hyper-casual downloads decline 24% while hybrid-casual numbers go up
The report shows that hyper-casual genre is indeed on its last breath. It states that the decline of hyper-casual has been caused by post-covid player behavior mostly.
Vampire Survivors Mobile celebrates 5 million downloads with a new DLC
The critically-acclaimed indie title is also dominating mobile gaming.
GameRefinery shares Mobile Game Market Review February 2023
GameRefinery has shared a new report that analysis the state of the US, China, and Japan’s key mobile…
Meta reportedly sold nearly 20 million VR headsets
Even though the sales figures are impressive, keeping the players interested in VR remains a struggle.
Hidden gems in the 2022 mobile gaming market
AppMagic published a report in collaboration with Niko Partners, which reveals lucrative opportunities in the mobile gaming market in a challenging year. Opportunities, if analyzed correctly, can be utilized in the coming year too.
PS5 outsold Xbox X/S in 2022 according to console market research
The market is market re-acclimatized to more normal post-pandemic, analysis says.
NetEase announced Q4 and Fiscal Year 2022 unaudited financial results
The company experienced a solid growth in 2022.