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Academy
181 posts
Mobidictum Academy is a section that provides educational and inspirational content on game development, marketing, design and more.
Rewarded ads: The digital audio industry’s most versatile tool
A deep look into the perfect win-win advertising format.
How can game industry tackle the user acquisition problem?
User acquisition is becoming more and more challenging for mobile game companies, and lifetime value targets are becoming harder to achieve. To overcome these challenges, the mobile game industry devises new strategies and utilizes its adaptability to its peak. Başak Zerman, Regional Sales Lead META of Adjust, provides insights into the problems and their solutions.
Why is it hard to get into the Japanese game market?
As the third largest according to market revenue, the Japanese mobile game market is very appetizing for game developers and publishers. But it’s not easy to get in and survive in these waters. In this article, we delve into why it is hard to get into the Japanese game market and things to consider when attempting to do so.
The ultimate guide to running successful TikTok ads in 2024
Experts at Shyftup share tips and tricks on how to run successful ads on TikTok. In this detailed guide, they delve into the details of ad types, things to consider before creating and running an ad campaign, and various ad types on TikTok.
Game marketing trends 2024
Gaming Trends 2024 research sheds light on game marketing trends of 2024 with a deep dive into various metrics, trends, and opportunities.
Pro tips for successful ad monetization in games
In this informative article, Natalya Simdyanova, Head of the Ad Monetization department at ZiMAD, tells how the ad integration process works and what technical problems may arise during and after the process to achieve successful ad monetization in games.