Discover how the key types of video game deals, including publishing, licensing, and co-development, are made with real-world examples and industry insights.
For mobile marketers, the install is just the beginning. The challenge is ensuring those users stick around, engage with the app, and drive revenue over time.
Discover the 5 best platforms for creating playable ads that drive high engagement and maximize conversions. Boost your ad performance today!
InnoGames Senior Performance Marketing Manager Deniz Kekeç explains how a shorter payback period provides financial resilience and an edge in the market.
Gaming companies using AI-powered marketing are seeing their user acquisition costs drop by up to 30% while attracting higher-quality players.
As the year comes to an end, we gathered insights from a panel of games industry professionals for them to share their 2025 predictions for the games industry.