Trace the transformative journey of video game art and learn about the evolution from simplistic pixel art to cutting-edge photorealism underpinned by technological advancements and creative innovations.

Uncover effective strategies for promoting in-app events and promotional content to enhance user engagement and app visibility.

Discover the dynamic evolution of female representation in video games, highlighting its profound impact on players and the industry’s shifting trends.

Here’s some marketing measurement tactics for 2024 from Başak Zerman, Middle East, Türkiye and Africa Sales Director of Adjust, the leading mobile marketing and analytics platform that offers user data protection, campaign optimisation and measurement solutions to growth-oriented marketers around the world.

Find about the transformative impact of A/B testing on game art and icons in app stores, driving enhanced user engagement, improved download rates, and informed, data-driven creative decisions.

Explore how social features like social media integration, mutual assistance, and competitive modes transform video games into dynamic, community-driven experiences.