Articles
Beyond the game: ethical AI in gaming
Explore the opportunities, challenges, and recommended guidelines surrounding the ethical use of AI in the gaming industry.
June 30, 2023
Category: Articles
Articles
Boosting game success with user-generated content
Explore the use of user-generated content (UGC) in game promotion, with the game “Among Us” as a key example.
June 30, 2023
Articles
A 5-step strategy for mobile gaming user acquisition with influencer marketing
Influencer marketing can elevate mobile game user acquisition, but how?
June 29, 2023
Articles
Apple Search Ads for mobile game user acquisition: Advantages, challenges, and best practices
Find out how to use Apple Search Ads effectively for user acquisition for a mobile game and explore its advantages and challenges. Learn some of the best practices that you can adopt to maximize your success on on this platform.
June 28, 2023
Articles
Understanding and reducing churn in mobile gaming
Learn why users stop playing mobile games and how you can retain players.
June 27, 2023
Articles
Understanding the role of ASO in mobile game success
For mobile game developers, App Store Optimization (ASO) isn’t just beneficial – it’s a vital part of the equation. Learn how it helps your game get discovered and read about the key elements of ASO.
June 26, 2023